Marketing Technology Specialist

Company: Alonso & Alonso Law
Location: San Antonio
Posted on: February 14, 2026

Job Description:

Job Description Job Description Salary: About Us At Alonso & Alonso, we provide personalized attention and services tailored to meet the specific needs of each of our clients. We achieve this through education, consistent updates, thorough assessment of each case, and customized legal strategies based on each client's circumstances. Our marketing team plays a critical role in communicating our mission, values, and unique approach to client service. We are growing our marketing operations by adding a Marketing Technology Specialista technically skilled professional who can harness the power of digital tools, data, and automation to ensure our message reaches the right audience effectively. Job Summary The Marketing Technology Specialist bridges marketing, technology, and data to modernize the firms digital ecosystem. This position manages the firms key marketing platformsincluding Meta Ads Manager, Hootsuite, HubSpot, Google Analytics 4 (GA4), and the firms websiteto build a seamless, data-driven marketing infrastructure. This individual will serve as both strategist and technologistoptimizing campaign performance, automating processes, managing website functionality, and integrating data systems to deliver actionable insights and measurable impact. Essential Responsibilities and Duties Marketing Technology & Systems Integration Own day-to-day technical operations of marketing platforms including Meta Ads, Google Ads, HubSpot, Hootsuite, Manychat, and analytics systems. Configure, maintain, and integrate data between CRM, automation, advertising, and analytics platforms. Ensure accurate tracking through tag management, event configuration, and cross-channel attribution models. Collaborate with IT and external vendors to maintain system security and reliability. Website Management (Front-End & Back-End Support) Manage, update, and optimize the firms website and landing pages to maximize performance, SEO, and conversions. Maintain functionality of content management systems (e.g., WordPress, Webflow, Wix, or equivalent). Implement tracking codes, conversion pixels, and form integrations between the website, CRM, and ad platforms. Troubleshoot performance issues, plugin conflicts, and basic code errors (HTML, CSS, JavaScript, PHP preferred). Partner with design vendors or developers on new site features, architecture updates, or UX/UI improvements. Digital Campaign Operations Plan, execute, and optimize paid and organic campaigns across Meta, LinkedIn, Google, and other key platforms. Build audience segments, implement creative and copy testing, and continuously refine campaign targeting strategies within Marketing. Ensure alignment between ad landing pages, forms, and call-to-action tracking for accurate performance reporting. Automation, Analytics & Optimization Develop and manage marketing automation workflows for lead generation and nurturing. Build or work with existing custom dashboards in GA4, Data Studio, or Power BI for real-time campaign monitoring. Implement A/B testing and data-driven tactics to continuously improve ROI, conversion, and engagement. Identify opportunities to automate repeated tasks and integrate systems to improve data flow and accuracy. Training, Documentation & Collaboration Create internal documentation and best practices around MarTech and website management. Train team members on proper use of marketing and data tools. Work cross-functionally with marketing, operations, IT, and external vendors to ensure campaigns and technology align with firm goals. Required Qualifications Bachelors degree in Marketing, Computer Science, or related field. 5 years of hands-on experience managing marketing platforms and digital systems in a technology-enabled marketing environment. Proficient in Meta Business Manager & Ads Manager, Google Ads, Hootsuite, Google Tag Manager, and Google Analytics 4, and ManyChat. Proven experience maintaining and updating websites (front-end and back-end). Working knowledge of HTML, CSS, and JavaScript (PHP or Python a plus). Familiarity with CMS platforms such as WordPress, Webflow, or Squarespace, and understanding of SEO best practices. Experience with CRM and marketing automation tools (HubSpot, Salesforce Marketing Cloud, or Marketo). Data-driven mindset with ability to visualize, interpret, and communicate performance metrics clearly. Bilingual in Spanish and English is Required Preferred Qualifications Certifications in Meta Ads, Google Ads, or HubSpot. Experience with API integrations, data pipelines, or ETL workflows. Exposure to UX/UI optimization practices and accessibility standards. Project experience implementing website redesigns or digital transformation initiatives. Familiarity with SQL or Python for data automation (nice to have, not required). Core Competencies Strong technical aptitude and problem-solving ability. Balance of creative marketing insight and technology-driven execution. Accuracy, attention to detail, and process improvement mindset. Ability to manage multiple projects and deadlines simultaneously. Excellent communication skills, both technical and non-technical. Collaborative and proactive in identifying opportunities for innovation. Key Performance Indicators System uptime, performance, and consistency across all marketing technologies. Measurable improvements in web performance, SEO rankings, and conversion rate. Reduction in manual marketing processes through automation. Enhanced tracking accuracy and multi-channel attribution visibility. Increased ROI and lead-generation efficiency across campaigns. Work Environment Remote role based in San Antonio, TX. Frequent collaboration with Marketing, IT, and Operations teams. Fast-paced, results-driven environment focused on modernization and efficiency. Salary and Benefits Salary:$70,000 to $120,000; Depends on experience and Location Benefits: 401(k) Dental insurance Health insurance Vision insurance Paid time off Mental health support Continuing education allowance Home office allowance Application Process You may apply on our career page: https://alonsoandalonso.bamboohr.com/careers Physical Demands The employee is regularly required to stand, walk, and use their hands to perform tasks. Some lifting of files or equipment (up to 10 pounds) may be necessary. Equal Opportunity Employment Statement Alonso & Alonso attorneys at law is an equal opportunity employer and is committed to building a diverse and inclusive organization. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, age, or any other protected characteristic. Acknowledgment Signatures This clause confirms that the employee acknowledges and understands the duties and responsibilities outlined in their job description at Alonso & Alonso. The employee agrees to fulfill these responsibilities to the best of their abilities in accordance with company policies and procedures. Any queries regarding the job description can be directed to their supervisor or the human resources department for clarification. Signatures Employee Signature: ________________________ Date: ____________ Supervisor Signature: ________________________ Date: ____________

Keywords: Alonso & Alonso Law, Austin , Marketing Technology Specialist, PR / Public Relations , San Antonio, Texas