Sr. Account Based Marketing Manager

Company: Ping Identity
Location: Austin
Posted on: February 14, 2026

Job Description:

Job Description Job Description About Ping Identity: At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. About the Role Ping is seeking a hands-on, execution-oriented Senior Manager of Account-Based Marketing (ABM) to own and deliver Ping's ABM programs while simultaneously building the foundational strategy, operating model, and best practices for scale . This role is ideal for a practitioner who thrives in the details of campaign execution and enjoys architecting how ABM operates long-term. You will be directly responsible for designing and executing high-touch, intent-driven 1:1 ABM programs , operating in a "one program to one account" model for Ping's highest-value accounts. This includes orchestrating full-spectrum ABM programs that extend well beyond digital channels —combining digital engagement, sales-led plays, and offline experiences such as field marketing activations, executive events, roundtables, and bespoke account moments . In parallel, you will build the frameworks, processes, and measurement needed to evolve ABM across 1:1 and 1:Few motions. Success in this role requires balancing day-to-day campaign execution with program development to drive measurable pipeline and revenue impact , while maintaining deep, ongoing partnerships with sales through 360-degree account planning and execution . Key Responsibilities Hands-On ABM Execution & Account Ownership Own the end-to-end execution of 1:1 ABM programs , operating in a "one program to one account" model for Ping's highest-value accounts. Build and execute orchestrated, multi-channel ABM programs that span digital, sales-led, and non-digital channels , including field marketing, executive briefings, private events, workshops, direct mail, and experiential activations. Develop a 360-degree marketing plan in close partnership with sales, aligning on objectives, target personas, messaging, engagement strategy, and success metrics. Act as the primary marketing owner for assigned ABM accounts, ensuring every touchpoint—digital, sales, and in-person—works together as a cohesive experience. Sales Partnership & Orchestration Establish deep, trusted partnerships with sales leaders and account teams to jointly plan, execute, and optimize ABM programs. Maintain tight operating cadence with sales (planning, execution, readouts, optimization) to ensure programs adapt to account needs and sales feedback in real time. Enable sales with insights, messaging, and coordinated plays informed by intent data and account engagement signals. Intent-Driven Strategy & Platform Leadership Lead hands-on use of 6sense (or similar intent platforms) to identify in-market accounts, uncover buying signals, and prioritize engagement. Translate intent data into actionable strategies that drive personalized campaigns, sales outreach, and field and experiential activation . Establish best practices for leveraging intent data across 1:1, 1:Few, and 1:Many ABM programs. ABM Operating Model & Scale Design and build the foundational ABM operating model , including processes, workflows, playbooks, and governance. Define how Ping scales ABM from high-touch 1:1 programs to repeatable 1:Few and 1:Many motions , without losing impact or sales alignment. Create standardized frameworks for account selection, tiering, campaign design, activation, and cross-channel orchestration. Field, Event & Experiential ABM Leadership Plan and execute account-specific and small-group ABM events , including executive briefings, private dinners, roundtables, customer workshops, and field activations. Partner with field marketing and sales to ensure events and experiences are tailored to the strategic objectives of priority accounts. Ensure non-digital ABM investments are tightly integrated with digital and sales plays to reinforce messaging and advance accounts through the buying journey. Measurement, Reporting & Optimization Build and own ABM measurement frameworks within Salesforce and related tools to track engagement, pipeline influence, and revenue impact. Analyze performance across digital and non-digital tactics to optimize account strategies and demonstrate clear ROI. Establish reporting that ties ABM efforts directly to account progression, pipeline creation, and closed revenue. Cross-Functional Collaboration & Innovation Partner with product marketing, demand, digital, field marketing, and creative teams to deliver cohesive, high-impact account experiences. Continuously test, learn, and iterate—introducing new channels, experiences, and tactics while documenting best practices for scale. Qualifications Experience: 10 years in B2B marketing, with 5 years of hands-on ABM experience; proven success executing 1:1 and 1:Few ABM programs. ABM Practitioner Mindset: Demonstrated ability to balance hands-on execution with building scalable strategy, process, and operating models. Intent Data Expertise: Strong experience using 6sense or similar platforms to drive account insights and engagement. Non-Digital ABM Experience: Proven experience executing high-touch, field, event, and experiential ABM programs for enterprise accounts. Technical Fluency: Proficiency in Salesforce reporting and ABM measurement; experience with marketing automation tools. Sales-Centric Approach: Ability to build deep partnerships with sales and operate as an extension of the account team. Operational Rigor: Strong project management skills with the ability to manage multiple high-impact accounts and initiatives simultaneously. Results-Oriented: Track record of driving measurable pipeline and revenue impact through targeted account strategies. Salary Range: $119,826 - $159,768 In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities. Life at Ping: We believe in and facilitate a flexible, collaborative work environment. We're growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that's who we want to succeed with every day. Here are just a few of the things that make Ping special: A company culture that empowers you to do your best work. Employee Resource Groups that create a sense of belonging for everyone. Regular company and team bonding events. Competitive benefits and perks. Global volunteering and community initiatives Our Benefits: Generous PTO & Holiday Schedule Parental Leave Progressive Healthcare Options Retirement Programs Opportunity for Education Reimbursement Commuter Offset (Specific locations) Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Keywords: Ping Identity, Austin , Sr. Account Based Marketing Manager, Sales , Austin, Texas