AustinRecruiter Since 2001
the smart solution for Austin jobs

Account Planner - Ad Sales

Company: SPECTRUM
Location: Spicewood
Posted on: October 17, 2020

Job Description:

Spectrum Reach is currently looking for a dynamic Account Planner to support our Media team based in Austin, TX.Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Charter Communications, Inc. Driven by data, we offer customized, advanced advertising solutions utilizing national and local cable networks, Digital advertising and promotional events supported by marketing, research and award-winning creative services. JOB SUMMARYThe Account Planner is a strategic partner to Account Executives. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions, which has a direct impact on our ability to deliver and exceed on client?s marketing and advertising expectations. This individual will have a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups. This position requires strong communication skills and strong attention to detail, in a faced paced sales environment.MAJOR DUTIES AND RESPONSIBILITIESProactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives.Create effective data driven multi-screen advertising schedules for all clients.Utilize Kantar, Polk, Nielsen, Commscore, Set Top Box data and other research metrics to make proposal recommendations.Coordinate with Regional Digital Account Planner for multi-screen solutions integrated into overall client presentation.Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients.Maximize inventory usage to ensure proposal delivery.Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time).Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives.Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules.Compare purchased schedule with the original avail to ensure delivery against client needs.Utilize tools to ensure all necessary accounts meet Posting requirements.Partner with Account Executives to review and evaluate campaign effectiveness.Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately.Work cross functionally to create and incorporate local packages into schedules.REQUIRED QUALIFICATIONS1+ years of experience in media sales a strong plusKnowledge of cable television, digital products, and advanced advertising products is a plus.Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view?ability to craft and tell a compelling story.Previous experience supporting a team of Sales, advertising, or marketing professionals is helpful. Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred.Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore are helpful.Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies.Needs to have the ability to decipher between client needs, for example, ?branding? campaigns VS ?call to action? and the difference between those schedulesFamiliar with writing rationales and/or agency POVs (?point of views?)Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings are helpful.Ability to back-up work and have good logic to creating schedulesBachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience.

Keywords: SPECTRUM, Austin , Account Planner - Ad Sales, Sales , Spicewood, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Sales Jobs


Life Insurance Agent - Free Leads (License Required)
Description: Job DescriptionRequirements: Have or be willing to acquire 10 or more insurance state licenses High-speed internet, reliable computer, and headset with microphone History of compliant insurance (more...)
Company: Assurance
Location: Austin
Posted on: 10/24/2020

Senior Director, CEC Enterprise Sales Lead
Description: CURRENT EMPLOYEES : br Please click here to be redirected to the internal career site.Job DescriptionThe Senior Director, CEC Enterprise Sales will lead business development and sales engagements for (more...)
Company: Flex
Location: Austin
Posted on: 10/24/2020

Licensed Health Insurance Agent - Flexible schedule, exclusive, active leads
Description: Assurance has opened up 100 spots nationally for Licensed Health agents to join our platform by 10/31 br br Join the revolutionary ASSURANCE platform in time to have the best Open Enrollment Period (more...)
Company: ASSURANCE Independent Agents
Location: Leander
Posted on: 10/24/2020


Remote Life Insurance Agent - License Required
Description: Job DescriptionRequirements: Have or be willing to acquire 10 or more insurance state licenses High-speed internet, reliable computer, and headset with microphone History of compliant insurance (more...)
Company: Assurance
Location: Austin
Posted on: 10/24/2020

Licensed Health Insurance Agent - $1,000 Sign-On Bonus, work when and where you want, free leads
Description: Assurance has opened up 100 spots nationally for Licensed Health agents to join our platform by 10/31Join the revolutionary ASSURANCE platform in time to have the best Open Enrollment Period OEP of (more...)
Company: ASSURANCE Independent Agents
Location: Austin
Posted on: 10/24/2020

Licensed Medicare Insurance Agent - 100% autonomy, work when & where you want, free leads
Description: If you've sold Medicare, Life, or Auto Insurance before, you'll want to consider this unique sales opportunity.Join the revolutionary ASSURANCE platform and uncap your earnings on the industry's best (more...)
Company: ASSURANCE Independent Agents
Location: Elgin
Posted on: 10/24/2020

Licensed Medicare Insurance Agent - Work from Home, 500 limited spots
Description: If you've sold Medicare, Life, or Auto Insurance before, you'll want to consider this unique sales opportunity.Join the revolutionary ASSURANCE platform and uncap your earnings on the industry's best (more...)
Company: ASSURANCE Independent Agents
Location: Buda
Posted on: 10/24/2020

Licensed Medicare Insurance Agent - Work from Home, 500 limited spots
Description: If you've sold Medicare, Life, or Auto Insurance before, you'll want to consider this unique sales opportunity.Join the revolutionary ASSURANCE platform and uncap your earnings on the industry s best (more...)
Company: ASSURANCE Independent Agents
Location: Taylor
Posted on: 10/24/2020

Licensed Medicare Insurance Agent - Work from home, $600 Sign-Up Bonus Opportunity
Description: If you've sold Medicare, Life, or Auto Insurance before, you'll want to consider this unique sales opportunity.Join the revolutionary ASSURANCE platform and uncap your earnings on the industry's best (more...)
Company: ASSURANCE Independent Agents
Location: Austin
Posted on: 10/24/2020

Allstate Sales Agent
Description: Job DescriptionAllstate Sales Agen Build a rewarding career on your own schedule - start your journey today Providing Auto and Home Insurance is an amazing chance to help your community plan for any (more...)
Company: Allstate
Location: Austin
Posted on: 10/24/2020

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Austin RSS job feeds