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Ahmad Zamer 2018

February 24, 2018
Austin, TX 78737. 480.302.1366.

Strategic and forward-thinking professional with extensive and progressive data center product marketing, product management and strategic planning success on a global scale. Results-focused leader specializing in cloud and enterprise data center technologies; convergence, virtualization, open standards and software-defined data centers. Exceptional skills with team building, launching and marketing world-class new products, solutions and technologies including networking, server workloads and networked storage.

Areas of Expertise
Product Marketing and Management Data Center Solutions  New Technology Marketing  Startups, International Business  Marketing Strategy  Cross Functional Team Building and Leadership  Industry and Partners Ecosystem Development  Writing and Public Speaking  Superior Customer and Executive Communications

 Innovative technologist and effective communicator with 50+ published articles, blogs and white papers.
 Successful public speaker and executive briefings expert who addressed large customer audiences at industry conferences and presented to top worldwide Fortune 500 customer executives at executive briefings.
 US Patent holder on data storage using Wi-Fi.
 Earned Customer Support Excellence Award for supporting EMC Account Team.


Hewlett-Packard Enterprise (HPE). Austin, TX 2011-Dec 2017
Sr. Global Product Marketing Manager
Oversee global product marketing of data center switches, disaggregated open networking and data center technologies, including network virtualization, hybrid cloud, SDN and open source networking. Business unit representative to EBC (Executive Briefing Center).
 Deliver HPE’s networking strategy, business solutions and competitive edge to worldwide customers visiting HPE Executive Briefing Center.
• Improved HPE networking participation in EBC briefings from 34% to 86% with a customer review score above 4.5 out of 5.
• Successful EBC briefings to large accounts touch about $4B of business annually.
• Member of EBC Board. Won BRAVO award as best EBC presenter in Q1 2015.
 Manage HPE networking entry into white box and cloud data center open networking segments, including service providers and early adopter enterprises.
• Authored the positioning, messaging and go-to-market communications to sales and partners.
• Increased 2016 open networking annual sales by 450% YOY.
 Supported several new product launch activities per year and created outbound marketing material, including sales presentations, product brochures, specification sheets, competitive material and press briefings
 Enabled sales teams by authoring solution briefs, blogs, white papers, presentations and training that addressed customer pain points and covered data center emerging technologies such as data center convergence, virtualization and cloud migration
 Created and delivered sales training material for existing and new product portfolios and technologies, including virtualization, converged networks, cloud data centers and benefits of open networking.
 Enhanced company thought leadership by working with industry groups, participating in discussions with analysts and jointly delivering widely attended webinars on topics of interest, including data center cloud services and virtualization. Also delivered sales training webinars to sales teams and resellers
 Organized and led worldwide virtual teams from several business units to work on cross-functional data center products and technologies.
• The teams helped formulate company-wide single voice messaging on critical emerging technologies and competitive threats which resulted in improved cross-business units’ coordination that was essential in driving the creation of cross-business units’ new product offerings.
 Mentored newly hired and developing employees transition into HPE workforce.
 Page 2. 480.302.1366.

Brocade Communications. Phoenix, AZ 2008-2010
Senior Product Marketing Manager
Managed worldwide product marketing for data center converged switches and oversaw product releases. Developed and executed product launch and go-to-market plans. Created and delivered EBC customer briefings and sales training materials. Managed beta and POC programs for early adopter customers. Coordinated product launch efforts at OEMs and aligned industry-wide activities with partners, including Intel, EMC, HP and Dell.
 Spearheaded launch of several products with new technologies in new market segments that required special education and evangelism. Secured early adopter reference accounts for new products and technologies.
 Improved top-of-rack product sales 92% quarter over quarter in Q3 2010; assisted sales and resellers in securing new business.
 Secured successful design wins for new product line at all company OEMs, including EMC, HP, IBM, Dell, NetApp and HDS.
 Established company as technology leader by speaking at industry conferences, participating in panels, conducting press and analyst briefings, and building partnerships in new market segments.
 Enhanced company mindshare and thought leaders in new data center convergence and virtualization technologies through publishing several articles in industry publications, white papers in tandem with OEMs, and e-book of new technologies (FCoE Handbook).

Intel Corporation. Austin, TX & Phoenix, AZ 2000-2008
Strategic Marketing & Senior Product Marketing Manager (2000-2008)
Managed storage standards and technologies team for Storage Division. Led product marketing for IP storage for the networking division.
 Directed product lifecycle efforts, including defining features, product positioning, pricing, and executing go-to-market plans.
 Worked with other divisions to align products and incorporate storage needs into future server roadmaps.
 Led teams of architects in working with several OEMs, to define storage standards for blade servers.
 Helped Intel Capital evaluate startups for potential investments.
 Supervised senior architects who worked with industry standards groups and partners on new technologies.
 Represented Intel at industry organizations. Authored and delivered technical tutorials at Storage Networking World (SNW) and Intel Developer Forum conference. Created marketing requirement documents (MRDs) for new products.
 Led storage team in annual corporate strategic planning that analyzed markets, identified future trends and defined new business opportunities. Summarized findings and recommendations to senior management, including CEO.
 Helped create industry wide SNIA IP Storage Forum to promote iSCSI in tandem with Cisco and IBM; chaired
IP Forum iSCSI group; earned Chairman’s Award for most valuable contribution to IPS Forum.
 Developed cloud networking business to deliver networking, security, and data protection as services.
 Opened new markets for networking and storage silicon through driving joint initiatives with 3rd parties, including Dell and Cisco in developing new industry standards.
 Awarded sole inventor patent covering wireless storage data transmission over Ethernet (Wi-Fi).

Additional Relevant Experience

ATTO Technology. Amherst, NY
Senior Product Line Manager
Held worldwide responsibility for company storage hardware and software products. Managed teams covering product management, product marketing and technical support. Assisted in sales to large accounts and OEM customers, including Avid Technologies, Motorola, and Apple.
 Doubled company storage adapter revenue through playing integral role in securing Apple OEM business.
 Championed development and marketing of industry’s 1st dual-mode adapter for Mac OS and Windows.
 Improved company thought leadership by publishing several articles on behalf of storage industry.

 Page 2. 480.302.1366.

Aspen Notebook Computer. Williamsville, NY
Founded and managed an award-winning notebook PC startup.
 Founded and managed all aspects of the startup for six years.
 Secured several industry awards from leading publications, including PC World and InfoWorld
 Secured large customer accounts, including NASDAQ, AT&T and American Express
 Successfully secured product reviews, frequent interviews, and press coverage of product announcements


Bachelor of Science, Electrical Engineering, University of California Irvine

Professional Development
Managing Through People Training, One-week training - Intel
Networking Expert Certification, Brocade

Additional Information
Data Storage Using Wireless Communications, Patent: US 6,944,733,B2, 2005

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