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Digital Marketing Analyst

Company: GPO
Location: Austin
Posted on: November 11, 2019

Job Description:

If your list of cardinal sins includes "extrapolated," "didn't randomize," and "accepted the alternative," then we want to meet you.
We're looking for an Adobe Analytics Expert that has a knack for translating questions into data points, telling data-rific stories, and fearlessly pursuing fluff-free answers-a hardcore data nerd who understands mathematical analysis and knows how to use technology to implement it.
At GPO, you'll spend your days telling the story of how our work continually positions the client to be successful in the ever-changing world of search, where brand interactions increasingly happen off-site. You'll be the client-facing analytics contact and present your findings in monthly and ad hoc reports. In other words, you gotta like people (and animals, because people who don't like animals just can't be trusted). Who We Are:
GPO is a fast-paced, fast-growing digital technology and consulting company that services mid-sized and Fortune 500 clients across a range of industries including fashion, food, financial services, pet products, automotive care, and more.
We're proud of who we are and who we are becoming. Our developers oversee a data-driven SaaS platform that creates content at scale, generates client dashboards, and manages API integrations. Our presence management team ensures clients' stores are accurately represented across the digital ecosphere, and our content and SEO teams work together to get clients on page one of search results. As an Adobe Analytics Expert, you'll get to work with them all, and play an integral role in both GPO's success and that of our clients.
Our numbers help tell our story:

  • We've driven millions of local organic search visits - accounting for more than $2 billion in revenue - to some of the nation's largest multi-location brands.
  • We manage more than 1.5 million store pages, data listings, and product information listings for some of the country's largest brands.
  • Our 10+ years of history reflects GPO's success in collaborating with clients in the local digital marketing space.
    GPO is independently owned with offices in Austin, Dallas, and Nashville.
    Your Day to Day Responsibilities:
    First day to day responsibility? Be awesome. Be a shark. Beyond that, you'll be responsible for weekly and monthly data collection and reporting for organic programs that span local search, technical SEO, business listings, and content. You'll analyze client data/results and transform them into meaningful and actionable insights. You'll also:
    • Maintain and improve data collection, analysis, and reporting processes
    • Provide scalable weekly and monthly dashboards, along with the storytelling to make them meaningful and valuable
    • Discover and learn new data analysis and visualization techniques that support major program storylines and initiatives, keeping analysis fresh and interesting
    • Blend data sources to evaluate the correlation between them and tell the story of their relationship
    • Present observations and recommendations directly to CMO and VP executive stakeholders
    • Productize the analysis of disparate organic 1st, 2nd, and 3rd party organic data sources
    • Build business cases that support current programs and the ongoing optimization of them through new initiatives
    • Perform ad hoc requests as necessary for internal and external client stakeholders
    • Manage Google and Adobe analytics implementations via tag manager containers
    • Be a liaison with several cross-functional teams facilitating the completion of deliverables
    • Provide internal-facing reporting and analysis on GPO's proprietary SaaS platform, GetLocal, to enhance and improve it on an ongoing basis The Stuff We Look For:
      • Minimum 3 years of data management and data analysis
      • Polished analytics presenter
      • Must have 1 year + experience implementing digital analytics tools and managing tag containers in Adobe Analytics
      • Experience managing cloud data storage (Google, Amazon)
      • Previous agency or client-side experience with digital marketing (SEM, SEO)
      • Experience with business intelligence tools (Power BI, Tableau) including visualizations
      • Experience with SQL, Python, or statistical processing languages (R, SAS, MATLAB) preferred
      • Bachelor's degree required
        A Few Perks:
        • Multiple locations
        • Unlimited learning opportunities
        • Competitive salary
        • Commission program
        • Simple IRA with company match
        • Generous health benefits and PTO
        • Travel expenses
        • Work with a positive, supportive, cross-functional team every day
          Think you can keep up with our growth, our clients, and even our Slack giphys? Join GPO.

          > > Learn more about GPO at or .

Keywords: GPO, Austin , Digital Marketing Analyst, Professions , Austin, Texas

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