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SEO Analyst

Company: GPO
Location: Austin
Posted on: November 12, 2019

Job Description:

SEO Analyst
Job LocationAustin, TX
You might be an SEO Analyst at GPO if---

  • Rand Fishkin and Barry Schwartz hold a special place in your heart.
  • You eat keyword research and strategy for breakfast.
  • Your last Halloween costume was a 404 Error: Costume Not Found.
    Intrigued? We're looking for a knowledgeable SEO Analyst to support our Fortune 500 clients. This person needs to be passionate about advancing their knowledge and experience in the field of search marketing. Unlike the "SEO" of the past, GPO SEO focuses heavily on creating real value for clients, meeting them at their point of need, understanding the nuances of searcher intent, and ultimately executing SEO strategies that deserve top rankings.
    The Company:
    GPO is a fast-paced, fast-growing digital technology and consulting company that services mid-sized and Fortune 500 clients across a range of industries including fashion, food, financial services, pet products, automotive care, and more.
    We're proud of who we are and who we are becoming. Our developers oversee a data-driven SaaS platform that creates content at scale, generates client dashboards, and manages API integrations. Our presence management team ensures clients' stores are accurately represented across the digital ecosphere, and our content and SEO teams work together to get clients on page one of search results. As an SEO Analyst, you'll get to work with them all, and play an integral role in both GPO's success and that of our clients.
    Our numbers help tell our story:
    • We've driven millions of local organic search visits - accounting for more than $2 billion in revenue - to some of the nation's largest multi-location brands.
    • We manage more than 1.5 million store pages, data listings, and product information listings for some of the country's largest brands.
    • Our 10+ years of history reflects GPO's success in collaborating with clients in the local digital marketing space.
      GPO is independently owned with offices in Austin, Dallas, and Nashville.
      Your Day to Day Responsibilities:
      As an SEO Analyst at GPO, you'll work closely with the internal cross-functional team on a variety of client accounts. You will dive into the data to determine trends, pinpoint issues, and deliver insights to help GPO to provide data-driven marketing strategy.
      Your primary focus will be learning to tell a story with client data that can inform search engine optimization and help the client increase web traffic and visibility in search engine results. You will work with our lead SEO strategists and Presence Management teams to ensure reports and data are accurate and meaningful for our clients, all the while mastering the SEO ropes.
      • Reporting and analysis of client data and trends in search engine results
      • Pull and analyze data reports for clients to inform consulting recommendations
      • Exceed client expectations by creating and presenting polished deliverables
      • Use various SEO toolsets to perform detailed audits and reviews of large websites
      • Collaboratively create SEO strategies for client accounts
      • Develop and maintain relationships with search engines and client partners
        The Stuff We Look For:
        • Understanding of search engine and SEO fundamentals - ranking signals, SEO tactics, and technical SEO basics
        • Fluency in traditional SEO core elements including, but not limited to: Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.), Local Search and Off-Page Optimization (social media, outreach, earned media placements, etc.)
        • Expertise in Adobe Analytics, Google Analytics, and Google Webmaster tools
        • Experience with tag management - GTM and DTM
        • Excellent word processing and spreadsheet skills (Google Docs preferred)
        • Ability to prioritize and multi-task for effective time management
        • A comfort level with learning new technology and systems
        • Highly organized and detail-oriented
        • Positive and collaborative
          The Perks:
          • Multiple locations
          • Unlimited learning opportunities
          • Competitive salary
          • Commission program
          • Simple IRA with company match
          • Generous health benefits and PTO
          • Travel expenses
          • Work with a positive, supportive, cross-functional team every day
            Think you can keep up with our growth, our clients, and even our Slack giphys? Join GPO and you'll get to work with some of the most talented people you've ever met in your life.

Keywords: GPO, Austin , SEO Analyst, Professions , Austin, Texas

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