Paid Search Analyst

Company: ConsumerAffairs
Location: Austin
Posted on: January 25, 2023

Job Description:

ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month millions of consumers turn to our site and tools for help with their considered (often emotional) purchases. We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our business thrives when the consumers who trust us get matched with the right brands for them.We're fast-paced and our core values are the bedrock of who we are and who we want to be. Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality, and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. But, above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focussing on helping people, in an environment where we raise the bar, win as a team, and care above all else-then ConsumerAffairs may be just the place for you!ABOUT THE JOB:The Paid Search Analyst will work with category managers and internal stakeholders to define the accounts goals and strategy. They will be responsible for keyword research, keywords selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, bid management and analysis of all paid media accounts. The analyst will analyze, optimize and refine campaigns to meet clients' goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the campaign.RESPONSIBILITIES & EXPECTATIONSThese responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as requiredAnalyze

• Identify & track campaign refinements and optimizations
• Apply regular optimizations to ad campaigns including keyword expansion and ad copy creation
• Regularly reviewing numbers and data to make strategic decisions
• Ability to meet deadlines while honoring schedules and coordinating resources
• Serve as the PPC expert by implementing best practices and overcoming challenges to achieve campaign goals Collaborate
  • Working closely with other team as necessary, including analytics, IT, CRO, SEO and social media
  • Ability to build strong relationships across different teams
  • Communication with ad network reps Report
    • Provide recommendations for your campaigns based on your individual campaign PPC goals
    • Communicate out optimizations to appropriate team members when needed
    • Schedule ad hoc meetings to communicate key findings to the team QUALIFICATIONS & CREDENTIALSMinimum Qualifications & Credentials
      • Minimum 1-2 years paid search, display management and/or web analytics experienceHard/Technical Skills
        • Proficiency of MS Office suite, especially Excel
        • Experience with Google Ads and Bing Ads
        • Knowledge of Paid Media concepts and best practices
        • Superior organizational and analytical skills
        • Excellent verbal and written communication
        • Ability to meet deadlines
        • Passion for internet marketing Soft Skills
          • Self starter and creative problem solver
          • Obsessed with ensuring an exceptional customer experience- for both internal and external customers.
          • Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.
          • Demonstrates a relentless focus on results with a commitment to deliver;
          • Takes decisive action, and confidently changes course if unsuccessful.
          • Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle.
          • Constantly seeks feedback to improve; Focuses on solving issues through teamwork, and collaboration
          • Acts with urgency; delivers top results in hours and days instead of weeks and months.
          • Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities. Specific Measures of Success - Expected OutcomesStart Date to Start Date +1 YearAccountability
            • Ability to manage two smaller categories within your first six months
            • Ability to manage one medium sized category with your first year Knowledge
              • Within the first year, the analyst should be able to explain all PPC processes to any and all stakeholdersGrowth
                • Utilize Udemy and take 2 paid search courses and share learnings with the teamCORE VALUESRaise The Bar
                  • We raise the bar through innovation, intellectual curiosity, and grit. We are not satisfied with yesterday and our hearts thirst to be better tomorrow. Win As A Team
                    • We manifest wins by putting the team first. We have collaboration and teamwork in our hearts and believe winning together is the most fun.Care Above All ElseWe care above all else. We have servant hearts for our consumers, customers, and colleagues.
                      • Health Care Plan (Medical, Dental & Vision)
                      • Retirement Plan (401k, IRA)
                      • Life Insurance (Basic, Voluntary & AD&D)
                      • Paid Time Off (Vacation, Sick & Public Holidays)
                      • Family Leave (Maternity, Paternity)
                      • Short Term & Long Term Disability
                      • Training & Development
                      • Work From Home
                      • Free Food & Snacks
                      • Stock Option Plan

Keywords: ConsumerAffairs, Austin , Paid Search Analyst, Professions , Austin, Texas