Paid Search Analyst
Company: ConsumerAffairs
Location: Austin
Posted on: January 25, 2023
Job Description:
ConsumerAffairs helps consumers make smart buying decisions in
moments of need. Every month millions of consumers turn to our site
and tools for help with their considered (often emotional)
purchases. We educate them about their options, learn about their
specific needs, and connect hundreds of thousands of them directly
to brands. These brands use our SaaS tools to manage their reviews
and communicate directly with consumers to serve them better. Our
business thrives when the consumers who trust us get matched with
the right brands for them.We're fast-paced and our core values are
the bedrock of who we are and who we want to be. Our employees
believe in raising the bar through data-driven innovation,
intellectual curiosity, and grit. We have a team-first mentality,
and manifest wins by putting the team first. Collaboration and
teamwork are in our hearts; we believe winning together is the most
fun. But, above all else, we care. We have servant hearts for our
consumers, customers, and colleagues. If you want to be part of a
globally diverse team focussing on helping people, in an
environment where we raise the bar, win as a team, and care above
all else-then ConsumerAffairs may be just the place for you!ABOUT
THE JOB:The Paid Search Analyst will work with category managers
and internal stakeholders to define the accounts goals and
strategy. They will be responsible for keyword research, keywords
selection, ad copy creation, account set-up, campaign execution,
campaign strategy and optimization, bid management and analysis of
all paid media accounts. The analyst will analyze, optimize and
refine campaigns to meet clients' goals, such as ROAS, CPC, CPA,
etc., as they helped to define them at the start of the
campaign.RESPONSIBILITIES & EXPECTATIONSThese responsibilities are
not to be construed as a complete statement of all duties
performed. Employees will be required to perform other job-related
duties as requiredAnalyze
- Identify & track campaign refinements and optimizations
- Apply regular optimizations to ad campaigns including keyword
expansion and ad copy creation
- Regularly reviewing numbers and data to make strategic
decisions
- Ability to meet deadlines while honoring schedules and
coordinating resources
- Serve as the PPC expert by implementing best practices and
overcoming challenges to achieve campaign goals Collaborate
- Working closely with other team as necessary, including
analytics, IT, CRO, SEO and social media
- Ability to build strong relationships across different
teams
- Communication with ad network reps Report
- Provide recommendations for your campaigns based on your
individual campaign PPC goals
- Communicate out optimizations to appropriate team members when
needed
- Schedule ad hoc meetings to communicate key findings to the
team QUALIFICATIONS & CREDENTIALSMinimum Qualifications &
Credentials
- Minimum 1-2 years paid search, display management and/or web
analytics experienceHard/Technical Skills
- Proficiency of MS Office suite, especially Excel
- Experience with Google Ads and Bing Ads
- Knowledge of Paid Media concepts and best practices
- Superior organizational and analytical skills
- Excellent verbal and written communication
- Ability to meet deadlines
- Passion for internet marketing Soft Skills
- Self starter and creative problem solver
- Obsessed with ensuring an exceptional customer experience- for
both internal and external customers.
- Stands up for decisions, takes responsibility for results, and
shares both good and bad outcomes transparently.
- Demonstrates a relentless focus on results with a commitment to
deliver;
- Takes decisive action, and confidently changes course if
unsuccessful.
- Displays a growth mindset to continually improve; encourages
everyone around them to be tenacious and never settle.
- Constantly seeks feedback to improve; Focuses on solving issues
through teamwork, and collaboration
- Acts with urgency; delivers top results in hours and days
instead of weeks and months.
- Relentless in their pursuit of success and possessing the
willpower to embrace challenges as opportunities. Specific Measures
of Success - Expected OutcomesStart Date to Start Date +1
YearAccountability
- Ability to manage two smaller categories within your first six
months
- Ability to manage one medium sized category with your first
year Knowledge
- Within the first year, the analyst should be able to explain
all PPC processes to any and all stakeholdersGrowth
- Utilize Udemy and take 2 paid search courses and share
learnings with the teamCORE VALUESRaise The Bar
- We raise the bar through innovation, intellectual curiosity,
and grit. We are not satisfied with yesterday and our hearts thirst
to be better tomorrow. Win As A Team
- We manifest wins by putting the team first. We have
collaboration and teamwork in our hearts and believe winning
together is the most fun.Care Above All ElseWe care above all else.
We have servant hearts for our consumers, customers, and
colleagues.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Free Food & Snacks
- Stock Option Plan
Keywords: ConsumerAffairs, Austin , Paid Search Analyst, Professions , Austin, Texas
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