Email Production Manager
Company: Informa Tech
Location: Austin
Posted on: August 6, 2022
Job Description:
Job DescriptionCompany Description
At Informa Tech, we believe that technology innovation is key to
driving positive change in our society. We believe that digital
inclusion underpins progress. And we believe that diversity in tech
is central to a thriving industry. Our aim is to inspire the global
technology community to build a better world by informing,
educating and connecting them through world-class research,
training, events, and media. We sit at the heart of the tech
community with specialisms in emerging tech/AI, enterprise IT,
cyber security, service providers/NextG, critical communications,
media & entertainment and marketing technology. Leveraging over 100
trusted brands, we offer an unrivalled global networking community
and platform for technologists and innovators to be inspired and
reach their full potential. (Join us and reach yours!) Job
Description
This role will be leading a team of Digital Marketing Associates
and will be supporting many of the aspects of email marketing
including strategy development, email campaign planning,
development, testing, deployment, optimization and
analytics.Day-to-day Responsibilities
- Leads and develops a team of Email Digital Marketing
Associates, including day-to-day management of team, coaching and
workload priorities
- Maintains seamless email marketing production process for
Informa Tech brands
- Manages email promotional schedule for Informa Tech to ensure
database health
- Ensures email marketing best practices are communicated and
applied on outbound campaigns
- Manages email requests and workload ensuring requirements are
collected and managed to deadlines
- Analyzes email campaigns to various stakeholders with
actionable takeaways for optimization and improved email
performance
- Assists Email Automation Specialists in campaign activation for
scheduled campaigns
- Provides day to day day Eloqua email QA support, inspects email
configurations, content for obvious HTML, link, and other errors
that may impact deliverability, brand image, and customer email
engagement
- Creating/editing email HTML, leveraging Eloqua's responsive
email design editor tool, along with other HTML editing tools
- Responsible for Digital Marketing Team's performance
management, goal setting and training plans
- Works closely with Automation and Segmentation Managers to
ensure standard and consistent process and
reportingQualifications
Qualifications
- Proven work experience in email marketing
- Management experience preferred
- Experience with marketing automation platforms, preferably
Eloqua
- Developed and executed A/B tests to continually improve
performance & drive value
- Analytics-focused, with experience translating data into
business and consumer insights
- Strong project and time management skills
- Worked with large volumes of deadline-driven email campaigns
and assets
- Intermediate Excel skills (pivot tables, graphs)
- Strong understanding of CASL, CAN-SPAM, GDPR, and CCPA
- Strong interest in the analytical side of marketing such as
marketing performance, segmentation, and overall database
health
- Critical thinker with strong problem-solving skills
- Attention to detail and process is a must
- Ability to work in a dynamic fast-paced environment
- Ability to manage multiple projects simultaneously
- Strong customer service skills, outstanding verbal, and written
communication skills, specifically with the ability to collaborate
internally
- Strong interest in emerging digital marketing ideas, trends and
methods and execution.
Additional Information
About Informa Tech Informa Tech serves 9 market pillars including:
Artificial Intelligence, Components & Devices, Cybersecurity,
Enterprise IT, Game, Industry Verticals, Internet of Things, Media
& Entertainment and Service Providers. We offer an unrivalled reach
to decision-makers in the technology marketplace, leveraging over
100 recognised brands trusted for research, information, education,
and networking. About Informa Informa is a leading business
intelligence, academic publishing, knowledge and events group. We
help customers in hundreds of professional, commercial and academic
communities connect and learn, and create and provide access to
content and intelligence so they can work smarter and make better
decisions faster. Why work at Informa Employee experience is very
important to us at Informa. On top of joining a supportive, diverse
and ambitious team that welcomes all types of candidates. We are
also flexible with different working patterns and prioritize
promotions internally. Our benefits include:
- Learning and development plan to assist with your career
development
- 15 days PTO plus 9 national holidays, 4 days for volunteering
and a day off for your birthday!
- Competitive Benefits with 401k match
- Paid parental leave
- Commuters benefit
- Work with a high quality of specialist products and
service
- Bright and friendly staff who are all "expert's experts" and
additional training and development for helping you achieve your
career aspiration
- Share-Match options - become a shareholder
- Regular social events and networking opportunities We know that
sometimes the 'perfect candidate' doesn't exist, and that people
can be put off applying for a job if they don't fit all the
requirements. If you're excited about working for us and have most
of the skills or experience we're looking for, please go ahead and
apply. You could be just what we need! We believe strongly in the
value of diversity and creating supportive, inclusive environments
where our colleagues can succeed. As such, Informa is proud to be
an Equal Opportunity Employer. We do not discriminate on the basis
of race, color, ancestry, national origin, religion, or religious
creed, mental or physical disability, medical condition, genetic
information, sex (including pregnancy, childbirth, and related
medical conditions), sexual orientation, gender identity, gender
expression, age, marital status, military or veteran status,
citizenship, or other protected characteristics under federal,
state or local law. All your information will be kept confidential
according to EEO guidelines.
Keywords: Informa Tech, Austin , Email Production Manager, Professions , Austin, Texas
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