Web Analyst (Remote in Georgia or Texas)
Company: Vitamin T
Posted on: May 14, 2022
The Web Analyst will support teams by providing insights and
analysis into website and digital marketing performance, trends and
opportunities by designing and building reports and dashboards that
focus on traffic patterns, marketing channel effectiveness,
ecommerce optimization, digital customer experience and conversion
trends. A passion for data science, along with experience in
website tagging, data integration and analytical platforms is
required to help define and design backend requirements and ensure
accuracy. Most importantly, the Analyst's insights help guide
decision making for strategies and performance analyses for
acquisition and eCommerce and digital marketing initiatives.
Drive the technical implementation of web analytics into Salesforce
Define, implement, document and refine website tagging; proactively
identify and rectify data and tagging issues.
Integrate data from the website with other data platforms.
Work with cross functional teams to ensure website analytics are
implemented in a way that delivers reliable, usable insights,
ideally integrating data into automated reporting platforms.
Partner with site merchandising and UX teams to help execute A/B
tests. Generate analysis of performance of the tests and
continuously review processes leveraging analytics data to
Generate ad-hoc reporting as needed, collaborate on
Perform all duties of an analytics tool administrator and serve as
an internal consultant on Google Analytics capabilities and site
tagging requirements, including creating/managing account access,
all site tagging and configurations, custom dashboards, and user
training as requested.
Participate in marketing, merchandising, promotional discussions
and other activities to ensure necessary analytics tracking is
set-up prior to site or campaign launches.
Develop and run regularly scheduled weekly/monthly web analytics
reports and dashboard that contribute meaningful analysis with
actionable insights, core website analysis, effectiveness of new
site feature launches and testing/targeting efforts.
Define, implement and monitor UTM parameters across all channels to
track marketing effectiveness.
Monitor site analytics and partner with the site merchandising and
digital marketing teams to provide best practices for improvements
of online conversion.
Lead regular tagging audits, providing best practices, and
troubleshooting to ensure accuracy.
Manage relationships with vendors and consultants related to
Participate in conversations pertaining to audience segmentation
and other media optimization efforts.
Serves as a liaison between the business owners and implementation
team to influence tracking plans/technology needs.
Prepares critical data for feedback to eCommerce, Digital Marketing
and creative teams to drive higher sell-through of key items.
Bachelor's Degree or equivalent combination of
Two years web optimization or testing/experimentation
Web strategy management, optimization or testing/experimentation
Experience in Google Analytics 360 and Google Tag Manager.
Comprehensive working knowledge of Excel and PowerPoint.
Advanced analytic/quantitative skills.
Strong verbal/written communication and presentation skills.
Ability to apply logical thought processes to problem-solving.
Ability to analyze, synthesize and distill large volumes of data
down to key takeaways.
Ability to prioritize work with competing deadlines and frequent
Experience with Salesforce Commerce Cloud.
Retail industry experience.
Keywords: Vitamin T, Austin , Web Analyst (Remote in Georgia or Texas), Professions , Austin, Texas
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