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Head of Content

Company: Tethr
Location: Austin
Posted on: May 26, 2023

Job Description:

Head of ContentRemote / Austin, TXTethr's vision is a world where every company listens, and every customer is heard. Tethr is a research-backed conversation analytics platform that surfaces automated insights from customer conversations and delivers those insights to the decision-makers who need them. Backed by over a decade of customer experience and sales research, our cloud-based platform easily surfaces important insights from phone calls and other customer interactions. Our customers use Tethr to quickly turn large amounts of unstructured conversation data into insights that fuel smarter decisions, improve business performance, and ultimately increase bottom-line growth.Tethr is looking for a Head of Content to drive content marketing programs that generate awareness and directly impact the success of our company. You'll be an integral part of the team that delivers the Tethr voice to the market and will be a crucial contributor to our company's growth.To excel in this role, you are:

  • A natural storyteller with outstanding speaking, writing, and editing skills.
  • Passionate about the content creation craft - creating compelling user experiences through thoughtfully produced short and long-form content.
  • A creator with a publishing mindset - you will be responsible for creating the content our audience is looking for and optimizing the path to conversion.
  • A social media native, completely comfortable with developing content appropriate for various channels with an innate understanding of maximizing engagement.Key responsibilities include:
    • Research and create search-optimized content, including blog posts, website copy, white papers, sales collateral, customer success stories, video content, and more
    • Support a consistent voice for Tethr content that ties to our brand style and point of view on the market and that is optimized for search and an easy user experience
    • Own a content calendar aligned with Tethr's messaging strategies, ideal target personas, and campaign efforts. You'll be responsible for ensuring that we deliver frequent, quality content to the blog
    • Monitor web traffic, engagement, and social metrics to gauge best practices and performance
    • Work with Tethr's data science, product, and customer success teams to uncover insights from customer data and create compelling content to highlight the insights
    • Source various subject matter experts, including internal resources and external influencers, to develop content as needed
    • Create content and post to Tethr's social media accounts, primarily LinkedIn and Twitter, and help identify, track, post, and comment on trends and relevant conversations on social media
    • Help build the content strategy for nurture and other communications programs to generate and advance leads through the sales funnelWhat we're looking for:
      • To be considered for this position, include a compelling cover letter with your application -
      • 5+ years experience in content marketing, product marketing, journalism, or similar creative role
      • Excellent writing and grammar skills with solid project management skills and attention to detail
      • Deep understanding of SEO and how to develop content that ranks
      • Previous experience working at a high-growth, B2B software startup where you enjoy juggling multiple priorities simultaneously
      • Professional team player with solid communication and interpersonal skills
      • Experience and comfort engaging with/interviewing customers and subject matter experts
      • Advanced user of social media tools and technologies, especially LinkedIn and Twitter
      • Webflow knowledge and experience are highly preferred. HTML, CSS, and video editing knowledge are a plus. -
      • Comfortable using Google Analytics to monitor traffic and content success
      • BS/BA degree in marketing, communications, English, journalism, or similarWhat we offer:
        • 100% fully remote position
        • Flexible fast-paced, team-oriented culture
        • Competitive compensation
        • 100% employer-paid health insurance for employees -
        • Paid parental leave
        • Stock options
        • 401k plan with company match
        • Unlimited PTO
        • Professional development reimbursementAt Tethr, we only hire people who enhance our culture and take pride in being a part of our amazing team. - Our core values center on listening and being heard, and we are actively committed to a diverse, equitable, and inclusive company culture. - All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other category protected by law. - -Tethr participates in E-Verify. - All employment offers are contingent on successfully passing a pre-employment background check and drug screen.Join us! Learn more about us and our product at - -California Job Applicant Privacy Notice -Thank you for your interest in opportunities at CollabIP, Inc. d/b/a Tethr ("CollabIP" or "Tethr" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, we may collect the following categories of personal information about you: identifiers (e.g., name, address, email address, and phone number); protected characteristics (e.g., sex, gender, age, citizenship, disability status, and veteran status); professional or employment-related information (e.g., employment history, educational background, certificates, and licenses, work eligibility information and other information obtained from your resume, cover letter, your responses to our application questions, background check forms, and your references); other personal records (e.g., signature, photograph, and criminal background information); and inferences drawn from personal information collected (e.g., creating a profile that reflects your abilities and aptitudes).We collect the above categories of personal information for the following business purposes: to perform recruitment and hiring services; to manage the workforce; to comply with federal and state laws, and to maintain security (e.g., detecting security risks and incidents, protecting against fraudulent or illegal activity, and complying with our policies and procedures). - - -Powered by JazzHR

Keywords: Tethr, Austin , Head of Content, Other , Austin, Texas

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