SEO Specialist

Company: Informatica LLC
Location: Austin
Posted on: March 19, 2023

Job Description:

Job Number:

35544









Position Title:

Sr Search Engine Optimization Analyst











Description

Informatica is looking for a Search specialist who will be responsible for planning, implementing and managing our overall SEO strategy, working with our Search Director and our Senior SEM Manager. The Search specialist will driving a wide variety of duties such as coordination of our SEO content plans, link building, and keyword strategy.

What You'll Do

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• Develop and execute successful SEO strategies
  
  
• Conduct keyword & competitor research to guide our content teams
  
  
• Review technical SEO issues and recommend fixes
  
  
• Optimize website content, landing pages and paid search copy
  
  
• Direct off-page optimization projects (e.g., link-building)
  
  
• Collect data and report on traffic, rankings and other SEO aspects
  
  
• Collaborate with social media, PPC teams, campaigns, product marketing, content teams to optimize campaigns
  
  
• Keep abreast of SEO and integrated marketing trends
  
  
• Develop and implement learning agenda with continuous A/B testing and landing page optimization to improve conversion
  
  
  
  Key Essentials
  
  
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  • BS/BA in Marketing, Business or related field Minimum 5+ years of relevant professional experience as SEO Manager, SEM Manager or similar role
    
    
  • Demonstrated expertise of technical SEO fundamentals and how they interplay with website technology, architecture, and content to deliver outstanding organic search performance
    
    
  • Ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
    
    
  • Experience with technical SEO and working knowledge of web publishing tools like Adobe Experience Manager, HTML/CSS
    
    
  • Hands-on and deep knowledge of Search and Web tools including, or similar to SEMrush, Google Search Console, Screaming Frog, MOZ, Ahrefs, Spyfu, Google Ads, Google Keyword Planner, Google Analytics, Adobe Analytics, Adobe Target, WebTrends, Optimizely, FullStory, etc.
    
    
  • Crisp and effective communications and presentation skills, including communication of data
    
    
  • Strong acumen with Microsoft Office (Word, PowerPoint, Excel)
    
    
  • Experience with Regular Expressions &/or SQL is a plus
    
    
    
    
    What Does Success Look Like?
    
    
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    • Strong, technical, communication and collaboration skills.
      
      
    • Analytical and strategic thinking with orientation to conversion optimization.
      
      
    • Self-directed, deadline-oriented and demonstrated ability to execute effectively with a strong solutions and results orientation.
      
      
    • Passion for innovation, experimentation, and reinvention.
      
      
      
      
      
      
      
      
      
      
      
      
      
      Austin
      
      
      
      
      
      
      
      
      
      
      
      Texas
      
      
      
      
      
      
      
      
      
      Seniority Level:
      
      Mid-Senior Level
      
      
      
      
      
      
      
      
      
      Alternative Location(s) :
      
      
      
      
      
      
      
      
      
      
      
      
      
      SEO Specialist
      
      
      
      
      
      
      
      
      
      Remote LinkedIn Hashtag:
      
      #LI-Remote
      
      
      
      
      
      
      
      
      
      LinkedIN Hashtag:
      
      LI-AP1
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      EEO Employer Verbiage:
      
      At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.
      
      
      
      
      
      
      
      
      
      Travel Requirement:
      
      Limited
      
      
      
      
      
      
      
      
      
      
      
      Austin, Texas US
      
      
      
      
      
      

Keywords: Informatica LLC, Austin , SEO Specialist, Other , Austin, Texas