Lead Generation Specialist

Company: DecisionLinks
Location: Austin
Posted on: June 24, 2022

Job Description:

Job DescriptionWe are actively seeking a dedicated and enthusiastic sales person to join our growing sales team. The Lead Generation Specialist will be responsible for the development of the lead generation program and nurture outbound / inbound sales lead campaigns for DecisionLinks products and services. -Key responsibilities include:

• Responsible for revenue growth via led generation
• Prospecting, generating, qualifying, processing, and following up on leads
• Collaboratively work with the sales and leadership team to develop lead generation strategies to generate lead opportunities with prospective customers
• Initiates lead/demand generation strategies that include inbound/outbound sales and marketing campaigns and initiatives
• Initiates and participates in new business pitches with sales team and subject matter experts and own follow-through with the lead prospect
• Providing consistent, concise, accurate internal and external communications
• Effectively communicate and present the product solutions and values to customers
• Providing consistent, concise, accurate and timely weekly/monthly sales lead gen activity reports to management
• Set up demos and appointments for the Sales Team
• Working collaboratively in a team environment and independently
• Solving complex technical integration solutions and issues
• Developing and maintaining strong relationships
• Demonstrates a commitment to the technology industry staying educated on the new regulations, our product solutions changes, innovations, and trends
• Achieving sales lead gen and appointment quotasThis position will utilize an integrated strategy that may include, but not limited to, marketing automation, inbound/outbound prospecting, management of group lead lists, management of marketing campaigns with the purpose of lead generation. This position will play a crucial role in creating, implementing, and reinforcing best practices and procedures to make lead generation discipline and the Sales/Account Services team successful. -Additionally, this role will include proactive prospecting such as, emailing and make calls and to potential customers (Marketing Agencies, Lenders, Vendors, Mail Houses) to introduce our product solutions. The Lead Generation Specialist will log contacts, calls and email information into HubSpot. This position will also assist in development of presentations and proposals for the Sales team.Company DescriptionDecisionLinks is a small, growing, established entrepreneurial company based in downtown Austin, TX and greater Pittsburg, PA . We uniquely offer credit database marketing as a service and deliver pre-screened in-market prospects, generated from credit-targeted direct mail, Facebook ads, and email marketing. Our assets include housing data-enhanced consumer records for all U.S consumers including credit bureau scores, offer criteria, and attributes, within our proprietary platform which includes automated counts, campaign management, lead nurturing, and analysis tools. Our clients are advertising agencies, lead providers, direct marketing fulfillment shops and both large corporations and small businesses across the country. We've recently reached a significant product/service and sales channel milestone and need to rapidly expand and build our initial team for a much larger growing enterprise.We believe in fostering a collaborative environment, empowering our employees, practicing and encouraging flexibility, emphasizing the importance of work/life balance, and having a lot of fun, while achieving our professional goals!Job Types: Full-time, Contract

Keywords: DecisionLinks, Austin , Lead Generation Specialist, Other , Austin, Texas