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Brand Partner

Company: Torchy's Tacos
Location: Austin
Posted on: May 16, 2022

Job Description:

Brand Partner - - - - - - - - - - -The Torchy's legacy began in Austin, Texas in 2006 with an idea, a dedicated executive chef and a food trailer to now operating in dozens of locations across multiple states. - OUR MISSION: Be Damn Good. OUR VISION: Serve people the best damn tacos. OUR WHY: Passion. OUR MOTTO: Devil is in the details.Here's what we need:The Brand Partner will increase public brand awareness through employment brand and marketing initiatives. - The Brand Partners work alongside Operations, Marketing, and People teams to design and execute campaigns that grow revenue, the restaurant brand and attract potential guests and team members. - You'll act as a brand ambassador in the employer marketplace, telling the story of Torchy's as a top choice in a sea of other places to eat and work, and showing candidates what it's really like to work somewhere they already love.This role reports to the Director of Brand Partnership.What you'll be doing:

  • Provide leadership and direction to a team of Local Store Marketers (LSM) to execute business plan objectives
  • Manage Local Store Marketing (LSM) activities across a defined multi-unit market including, but not limited to: increasing brand awareness and customer loyalty, executing annual promotional calendars and developing impactful LSM plans to include restaurant promotions that achieve inside/outside sales and profits, provide local services (catering and events) and execute business plan objectives
  • Partnering with the Market Partner and People team to execute local recruiting campaigns, including: community outreach and partnerships, local canvassing, distributing collateral and in-store community hiring events
  • Identify and execute local/community level sales building initiatives, including identifying strategic partnerships and key influencers, grassroots opportunities, and community outreach that connects with our guests, builds loyalty, drives frequency, and creates sales
  • Partner with Managing Partners to identify staffing needs and execute candidate sourcing initiatives, including identifying, planning, and executing grassroots and community relations opportunities
  • Research market trade areas and demographics and identify strengths, weaknesses, opportunities, and threats
  • Work in support of the Operations team to effectively promote all general Torchy's and employment brand campaigns and LSM initiatives
  • Provide regular feedback and insights to the Operations team on LSM activity and results
  • Collaborate with the Headquarters Marketing and Recruiting teams for support tools and guidance on the execution of all LSM and recruiting activations
  • Generates leads for LSM opportunities such as In-Store Fundraisers and Hiring and Catering Events, Catering Orders and Off-Premises Activations
  • Owns LSM Playbook tactics, manages local content and provides LSMs guidance
  • Provides training and ongoing counsel to restaurant management on recruiting and marketing techniques to increase impact and ownership of brand initiatives
  • Grows Local Facebook Pages by curating content and growing activity and engagement with the support of the Marketing team
  • Special projects as assigned.
  • Located in a market with Torchy's brand presence: Dallas/Fort Worth, Austin, Houston, San Antonio, Oklahoma City, or Denver
  • Compensation:
    • For experienced, external candidates: $65k-$75k and bonus eligibility
    • For internal interest, please contact CareersWhat qualities make for a great Brand Partner?
      • Effectively promote career opportunities by demonstrating a passion for Torchy's, the culture and community
      • Creativity and ability to communicate ideas visually, verbally and in writing
      • A self-starter with strong organizational skills and work ethic (ability to work on your own)
      • Ability to multitask with several different requests from different stakeholders
      • Comfort with public speaking and social environments
      • Ability to create and maintain strong partnerships
      • The ability to work independently and under pressure with great self-discipline, time management, and ability to meet deadlines
      • Strong strategic thinking and creativity
      • Strong leadership skills with the unique ability to inspire and motivate store operations teams to create candidate and guest engaging events within defined guidelinesQUE-SO---here's what you'll need: Minimum qualifications:
        • Bachelor's degree in Marketing, Human Resources, Business Management, Hospitality Management, OR equivalent work experience
        • 4 years of leadership experience within a restaurant or retail environment
        • Ability to travel within designated market depending on business needs. Extensive local travel and travel requiring multiple overnight stays will be required.Preferred Qualifications:
          • Experience developing marketing campaigns for a local area
          • Experience growing the reputation of an employment brand
          • Experience building relationships and influencing internal and external decision makers

Keywords: Torchy's Tacos, Austin , Brand Partner, Other , Austin, Texas

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