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Lead Generation Specialist

Company: Idera, Inc.
Location: Austin
Posted on: May 15, 2022

Job Description:

Job DescriptionIdera, Inc.'s Data Tools division is looking for an energetic and passionate person to drive awareness of, and generate interest in, its range of key database products. You will be responsible for developing a comprehensive range of campaigns aimed at its impressive marketable database. This will include email marketing, generatingengaging webinars, and other lead nurture tactics that convert our identified prospects into qualified sales leads.You will be responsible for nurturing healthy internal and external relationships with the intent of building lead generation program value, differentiating Data Tools from its competitors. Over time you will become a product knowledge expert creating an environment for continuous campaign improvement. A passion for technology, particularly that which is at the forefront of data management is incredibly beneficial.Experience in B2B marketing for software organizations is essential. You will have a proven ability to successfully plan and deliver a marketing strategy that predominantly focuses on digital activities. Your understanding of Eloqua (or similar automation platform) and Salesforce is beneficial in terms of demonstrating the ability to effectively analyze campaign performance and proactively adjust the plan to drive ever-improving results.Reporting to the Director of Global Marketing for Idera Data Tools and supporting the Marketing Director for our key database brands, you will be a team player that has a positive demeanor with internal and external staff, customers, and partners. Key Responsibilities:

  • Working with the sales, product, and marketing team to devise a robust webinar and emarketing schedule that showcases Data Tools to our prospects whilst also maintaining engagement with customers
  • Consistently analyzing and reporting upon the results of your activities and adjusting as appropriate
  • Working closely with your product, sales, and marketing colleagues and encouraging them to support your activities with relevant contentExperience Required
    • In-depth knowledge and experience with email marketing, lead nurturing, and marketing automation.
    • Able to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities.
    • Highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines.
    • Experience working for a software vendor is a plus.Idera, Inc and it's subsidiaries are committed to respecting and protecting the privacy of its customers, job applicants, partners and website visitors. For more information about our Privacy Statement, please go to https://www.idera.com/legal/privacystatement . By clicking on the "Apply Now" button, you understand and agree that the use of Idera's web site is subject to Idera Terms of Use and Idera's Privacy Statement, including the fact that Idera and it's subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.Powered by JazzHRYy0KGLqFDg

Keywords: Idera, Inc., Austin , Lead Generation Specialist, Other , Austin, Texas

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