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SEO Off-Page Strategist

Company: ConsumerAffairs
Location: Austin
Posted on: January 15, 2022

Job Description:

***THIS IS A REMOTE POSITION***

ABOUT THE JOB:

The SEO Off-Page strategist will help drive domain and page authority in the eyes of Google by designing, coordinating, and implementing projects to boost the number of relevant incoming links to ConsumerAffairs.com. You will also be responsible for improving our overall EAT, reputation, and mentions on the web by partnering on PR initiatives.

Your typical day-to-day responsibilities will include coordinating outreach campaigns, designing and coordinating data story telling research pieces for our site, and regular reporting on all relevant off-page SEO metrics that impact our performance.

RESPONSIBILITIES:
Surface new referenceable link asset ideas that serve our industry
Coordinate the creation of those link assets with relevant partners in content and product
Plan and execute the promotion of relevant linkable properties on our site to third parties who may be willing to link out to them
Understand priority URLs in partnership with the SEO team, and drive quarterly off-page strategy to support those URLs
Own reporting of all off-page metrics including number of new referring domains, backlinks, dofollow vs nofollow growth, lost referring domains and links, citations/mentions, and reputation management on SERP
Influence the PR strategy broadly across the organization in partnership with our editorial teams

(These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required)

Requirements

Education/Licensure/Certification:
Bachelor's Degree in Marketing, Information Technology, Communications or relevant field or equivalent experience

Experience:
1-2+ years of SEO experience

Knowledge, skills and abilities:
Experience with Google services, including AdWords, Search Console (Webmaster Tools), and Google Analytics
Experience administering content in CMS environments
Familiarity with tools of the trade (Ahrefs, MOZ, SEMrush, Majestic, etc.)
Experience utilizing SEO in reputation management and brand-building
Have hands-on experience executing integrated SEO programs with proven success
A functional understanding of back-end elements such as HTML, CSS and schema
Stands up for decisions, takes responsibility for results and shares both good and bad outcomes transparently
Digital PR experience with a proven track record of link earning at scale
Process design and execution of outreach at scale
Demonstrates a relentless focus on results with a commitment to deliver
Always starts with a "Let's go GRIND it out" attitude
Takes decisive action and confidently changes course if unsuccessful
Displays a growth mindset to continually improve
Encourages everyone around them to be tenacious and never settle
Constantly seeks feedback to improve
Focused on solving issues
Acts with urgency to deliver top results in hours and days instead of weeks and months

CORE VALUES:

(our daily GRIND)

GENERATE OWNERSHIP
Responsibility creates the freedom to quickly deliver value, we make no excuses, and consistently improve results.

RESOLVE THROUGH DATA
We make data-driven decisions, think systematically about ROI and resolve complexity to drive results

INVENT WITH GRIT
We are intellectually curious, create, take smart risks and grind out results because Fortune Favors the Bold.

NETWORK TO WIN
We foster diversity, build trust through collaboration, close the loop, get to the bottom-line and turn debate into action and results.

DELIVER IMPACT DAILY
We grind it out deliver important work, are efficient, have a relentless sense of urgency and drive results

PHYSICAL REQUIREMENTS AND ENVIRONMENTAL CONDITIONS:
Location: Remote/ Tulsa
Frequency of travel: Occasional travel may be required for meetings, training and/or conferences
Light physical activities and efforts required in working within an office environment

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with disabilities.)

ConsumerAffairs does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Free Food & Snacks
Stock Option Plan

Keywords: ConsumerAffairs, Austin , SEO Off-Page Strategist, Other , Austin, Texas

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