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Digital Communications Specialist

Company: Aston Carter
Location: Austin
Posted on: November 22, 2021

Job Description:

Equivalent ExperienceDescription:In collaboration with patients, families (as defined by the patient), and staff across all disciplines and departments; the DigitalCommunications Specialist reports to the Director of Communications and is responsible for developing and executing digitalcommunication strategies to support the overall internal and external communication efforts for alignment withthe strategic plan. The Digital Communications Specialist will coordinate closely with the rest of the Communications team to providefull service, integrated communication support for strategic and operational initiatives at the direction of the Director ofCommunications and leadership.Primary Accountabilities:Manage our website and SharePoint pages, and make design and content changes as needed, including collaborating with contractors that support this effort.Project manage web site improvements to end product identifying inconsistencies, improvements, etc.Design and develop multimedia and printed collateral for the purpose of marketing and increasing community presencein alignment with the CUC strategic plan. This includes coordinating with consultants as needed to assure the timely delivery of all materials.Develop social media content strategy, manage all social media platforms and actively post according to the communication plan as outlined.Gather and providing analytics reports using Google Analytics, social media analysis tools or other proprietary systems and suggest improvements to content strategy based on performance.Produce posts and social media content through our social media assets, i.e. Twitter, Facebook, LinkedInthat increase community and patient engagement and align with strategic needs and social media best practices for healthcare and non-profit organizations.Prepare communication through various mediums, working with team members, (e.g. emails, web pages, video, blogs, TVspots, etc.) and in compliance with our vision, goals, objectives and brand standards.Monitor and maintain brand integrity ensuring consistency of use of logos, colors, photos for internal and external use.Work with Central Health team to assure cohesive messaging of all communications.Produce a bi-monthly e-newsletter for the community at large and stakeholders.Shoot, produce and edit videos that can be used as both promotional and education components of our communicationsstrategy for internal and external use.Manage video/photography requests when Director of Marketing and Community Relations is not available toassure all regulations are followed.Keep up with online content trends and best practices and work to incorporate them into existing digital communicationstrategies.Assist the team by participating in community programs, events, outreach activities, trainings, meetings, etc. as requestedby supervisor, this may include activities outside of the office and outside of regular work hours.Demonstrate a willingness to be an active participant in initiatives that have fundamental impact on the organization.Performs any other duties as needed to drive the vision, fulfill the mission, and abide by the values of this organization.Skills:Digital, Digital marketing, Microsoft office, Marketing strategy, Corporate communication, Marketing communications, Microsoft, Content strategy, adobe photoshop, illustrator, indesign, windows operating systems, Adobe creative suite, Advertising, Social media, Writing skills, Marketing campaign, Email marketing, Project management, Interactive media, Marketing plans, Copy editing, Direct marketing, video production, graphic design, layout design, product design, creative suite, social media marketing, analysis design, data input, inbound and outbound calls, Content management systemAbout Aston Carter:At Aston Carter, we're dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions - from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients' capabilities by seeking solvers and delivering solutions to address today's workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit Aston Carter is a company within Allegis Group, a global leader in talent solutions.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.

Keywords: Aston Carter, Austin , Digital Communications Specialist, Other , Austin, Texas

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