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Director of Inbound and Growth Marketing - Opportunity for Working Remotely

Company: Dell Inc
Location: Austin
Posted on: June 10, 2021

Job Description:

Job Description

We are looking for an amazing, data-driven marketer to own the Web content and lead generation strategy for VMware.com. This is a senior level leadership role focused on leveraging Web strategy and content experiences to shape perceptions of VMware and contribute to pipeline through traffic generation and conversion tactics. This individual will help establish a Center of Excellence for Web journey mapping and experience creation. This role builds marketing strategy that attracts site traffic, converts that traffic into leads for the many VMware businesses. This is a high-impact, outcome-oriented role, where you will work with Product/Solution marketing, Demand Generation, Sales and Brand.

Successful candidates will have experience building and managing inbound marketing programs that attract qualified audiences to owned properties (marketing website, blog, etc.) as well as deep analytic experience working with tools from Adobe, Google, and Salesforce. You will enjoy this role if you like working with fast-paced teams and collaborating to drive your initiatives. The right person for this role is a high energy, focused, and deliberate leader who can work across marketing to achieve the business goals of exceptional customer experience, buying journey acceleration, and pipeline growth.

Impact You'll Own

  • Has deep experience analyzing customer behavior data to uncover meaningful customer segments and personas, the paths they take to achieve a specific goal and quantifying the impact on KPIs
  • Collaborates well with analytics teams to define analysis goals and needs
  • Skilled in customer journey mapping techniques such as mental model diagram, spatial maps vs. ecosystem models, and more; understands the differences among journey maps, experience maps and service blueprints
  • Has worked with brands in different stages of customer journey maturity from those starting with mapping, pilot testing journey improvements, rolling out journeys more broadly to scaling and increasing the number of channels incorporated into their journey efforts
  • Has experience with marketing automation tools, journey builder tools and other tools that help marketers visualize customer journeys, optimize, and deliver real-time, integrated, personalized, scalable CX
  • Sets overall inbound digital content marketing strategy and plan for awareness/engagement/lead generation
  • Partners with Demand Generation to develop the overall inbound content strategy end-to-end that ensures the right type of content is included at each stage in the funnel (buyer's journey) to engage prospects and optimize the impact.
  • Establishes closed-loop analytics to understand how our inbound marketing activities are performing, and continually refines our process to convert customers. Owns reporting and optimization of Inbound metrics.

What You Bring

  • Eager to bring expertise in data-driven inbound customer journey mapping and orchestration to build a new center of excellence.
  • 10+ years' experience in digital marketing strategy, demand generation, content development, paid search, and analyzing content success via lead and pipeline growth
  • Bachelor's in marketing, business, engineering, or related field/related experience
  • Strong analytical skills, able to translate data-driven insights into marketing strategy recommendations
  • Experience building and managing a high-performance digital marketing team
  • Deep expertise and success in inbound marketing, demand generation, and digital content marketing is key to success in this role
  • Experience developing, optimizing, analyzing, and reporting on digital content marketing campaigns integrated across multiple channels
  • Strong collaboration and communications skills to work effectively across various teams - including marketing, demand, solutions marketing, creative, and sales
  • Bias towards action and using metrics and measurements to achieve goals and advance the success of our digital marketing activities
  • Energetic team player, creative and resourceful

Category : Marketing

Subcategory: Marketing Management

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2021-05-21

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Job ID: R2109151

Keywords: Dell Inc, Austin , Director of Inbound and Growth Marketing - Opportunity for Working Remotely, Other , Austin, Texas

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