Demand Generation Specialist
Company: recruitAbility
Location: Austin
Posted on: February 22, 2021
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Job Description:
This position is preferred to be in Austin, TX but can be
remote. A relocation package is offered to move to Austin.Our
client, headquartered in the "Silicon Hills" of Austin, Texas,
offers an experience as unique as the city in which it operates.
The firm supports more than 1,700 independent financial advisors in
delivering comprehensive securities and investment advisory
services to their clients. They are looking for a talented and
creative Demand Generation Specialist - an expert on what is new
and now. They are looking for someone to help us break through the
noise. Are you a marketing professional that knows how to execute
strategies that will attract the right audience? You will be an
integral part of the execution of marketing plans to reach targets
from brand awareness to post-affiliation.Primary Responsibilities*
Relevant marketing experience including but not limited to campaign
execution, CRM management, digital content creation, email
marketing, copywriting, and basic knowledge of digital advertising.
* Proven ability to collect, understand, and report metrics. *
Create, track, manage, and produce regular marketing campaigns and
editorial calendars. * Maintain the content marketing hub where
information can be easily found and accessed by other teams - for
multiple corporate brands. * Develop and optimize email marketing
campaigns in collaboration with the acquisition marketing team*
Support Marketing and Sales teams with projects specific to three
of our corporate brands in order to create consistent and cohesive
messaging, branding, and execution. * Contribute in a meaningful
way to lead generation, revenue growth, and key marketing metrics
related to conversion and cost to acquire. Required Experience* 2+
years of marketing in financial services experience is required.*
Salesforce Pardot (or similar marketing automation platform)
experience* Learned the applicable marketing platforms well enough
to develop detailed content and marketing assets for marketing
acquisition campaigns.* Worked closely with Marketing and Sales
teams to develop and execute planned marketing campaigns.*
Developed relationships with vendors including advertising
agencies, video agencies, direct mail services, and graphic
designers to fully leverage and own the timely creation of assets.
* Established collaborative relationships with other Marketing and
Sales team members to coordinate the execution of acquisition
marketing initiatives and promote transparency and knowledge
sharing across the organization.
Keywords: recruitAbility, Austin , Demand Generation Specialist, Other , Austin, Texas
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