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VP of eCommerce and Digital Marketing

Company: COREL CORPORATION USA
Location: Austin
Posted on: September 17, 2020

Job Description:

The VP of eCommerce and Digital Marketing will have end-to-end accountability for the product portfolio broadly aligned to Corel brand category.

The role will lead eCommerce and Digital Marketing team with full ownership and accountability for customer acquisition and retention across Corel product sites, stores and marketplaces.

She/he will be responsible for meeting revenue goals, reporting regularly on eCommerce metrics, identifying and acting upon areas of opportunity in eCommerce and serving as the business lead for eCommerce needs. The right candidate will have excellent management and peer relationship skills and be able to work closely with many cross-functional partners.

The VP of eCommerce and Digital Marketing will report to and closely work with the EVP of Global eCommerce and Digital Marketing. The position will reside in Austin, TX or Ottawa, Canada.

Team Management and Leadership

· Drive the vision for the Corel brand eCommerce team and create an efficient organizational structure, providing leadership, inspiration and coaching as necessary.

· Cultivate strong and transparent working relationships across the organization, ensuring open communication about the measurement of financial and business impact performance KPIs against stated milestones and goals.

· Lead with compelling strategic vision which is in alignment with the Company’s short and long-term goals.

· As a top-level manager for Corel eCommerce portfolio of products, build a high-performance team with the core values along the lines of accountability, attention to detail, and subject matter expertise.

· As a member of Corel Leadership Team, provide a voice to employees within and outside the eCommerce team, consistent with the message of the Company’s Executive team and the Board.

Strategic Planning and Execution

· Own the eCommerce strategy for Corel products in alignment with long-range plan and strategic priorities to drive revenue and increase market share. Execute on the strategy by developing operational plans for the team, managing execution, measuring and delivering results.

· Develop and own the entire eCommerce budget for Corel product portfolio including annual budgets around advertising spend, CAC, CPA, ROAS, LTV, and other appropriate metrics.

· Analyze and evaluate on the ongoing basis the effectiveness of website sales, methods, costs and results. Implement changes accordingly.

· Leverage customer insight and constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend strategies and tactics

· Drive customer acquisition and topline growth through SEM, SEO, affiliate marketing, and display retargeting focusing on revenue goals and EBITDA expansion all the while being value and mission driven.

· Partner with the eCommerce analytics team to understand user behavior across all digital channels to help improve site engagement, increase conversion and other KPIs.

· Partner with eCommerce brand marketing team on website content generation in telling the Corel story and maximize return through testing, site optimization, and improving online customer experience.

· Closely collaborate with eCommerce functional peer groups to import and export learnings, processes, and best practices toward maximizing standard operating procedures across a broader Corel eCommerce team.

Qualifications/Ideal Candidate

· 10+ years of successful leadership experience in a complex, multi-brand, multi-channel global environment.

· 5+ years leading a data-driven eCommerce and Digital Marketing strategy in a multi-brand, multi-channel environment.

· BA/BS degree in economics, mathematics, marketing, or related fields; MBA a plus.

· Deep knowledge of current stack of eCommerce concepts, technologies, key players, and best practices. Passionate learner who stays on top of eCommerce and Digital Marketing state-of-art.

· Excellent leadership, communication and analytical skills and a successful track record of developing and retaining world class talent.

· Natural team player, putting others before self, and actively engaging with internal and external stakeholders at all levels.

· Demonstrated experience as a manager who can properly influence people, process and technology in a manner that enriches the company’s culture and overall team performance.

· Proven track record of managing CPL, CPA, ROAS and revenue goals with a demonstrated history of driving profitable results at scale. Experience with attribution models and A/B testing. Proven ability to understand at a detailed level the conversion rates at each stage of the funnel and identify opportunities to increase the conversion rates

· Experience managing Paid Media is important, but it’s even more critical that this individual can think of growth strategies beyond just paid media channels.

· Vocally self-aware and curious.

About Corel

Corel products enable millions of connected knowledge workers around the world to do great work faster. Offering some of the industry's best-known software brands, we give individuals and teams the power to create, collaborate, and deliver impressive results. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW®, ClearSlide®, MindManager®, Parallels®, and WinZip® – to inspire users and help them achieve their goals.

It is the policy and practice of the Company to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Keywords: COREL CORPORATION USA, Austin , VP of eCommerce and Digital Marketing, Other , Austin, Texas

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