Vice President, Product Marketing

Company: Bazaarvoice
Location: Austin
Posted on: September 14, 2020

Job Description:

Why join Bazaarvoice?

- We're committed to client success: There are over 5K brand and retail websites in the Bazaarvoice network. Our clients represent some of the world's leading companies across a wide range of industries including retail, apparel, automotive, consumer electronics and travel.

- We're leaders in consumer-generated content: Each month, more than one-half billion consumers view and share authentic consumer-generated content, such as ratings and reviews, curated photos, social posts and videos, about products in our network. Last year, 135K reviews were submitted each day.

- Our network delivers: Network analytics provide insights that help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales, and loyalty.

- We're a great place to work: We pride ourselves on our unique culture. Join a company that values passion, innovation, authenticity, generosity, respect, teamwork, and performance.

Our Employee Value Proposition

BV's Impact on the Market:

We are shaping the way people shop, putting the shopper experience at the heart of everything we do. We partner with the worlds largest brands and our network's impact is comparable to Facebook, LinkedIn and Google. If you shop or research online, it's very likely that you've already interacted with Bazaarvoice. With market leading technology, shopper data that spans over a million shoppers and a billion shopper interactions a month, our future is limitless.

What this means in Marketing:

At Bazaarvoice, we put the shopper first. That means that whether you're a brand or retail client, we think holistically about the experiences of those who buy your products or purchase on your site. With a shopping network that is unparalleled in terms of size and scope, we are uniquely positioned to help shoppers find highly rated products (wherever they shop), have their questions answered, and their voice heard. With 13 years of industry expertise, we partner with clients to drive ratings and reviews program success.

Professional Learning, Growth and Impact:

You can grow your career, your skills and professional experiences by working across a breadth of business initiatives, different global regions and innovative solutions. You have the opportunity to see tangible results from your direct contributions and build your own brand at Bazaarvoice. With new products and markets on the horizon, there has never been a more exciting time to be at Bazaarvoice.

What this means in Marketing:

The Bazaarvoice marketing team is comprised of highly-skilled experts who are the owners of their portion of the business. By selecting a career at Bazaarvoice, you'll be given strategic guidance from leadership but also the autonomy to learn and grow in your role. With the changing face of retail, this is not an organization for those looking to have the 'marketing playbook' spelled out for them. If you're interested in trying new marketing tactics and learning alongside passionate teammates, Bazaarvoice is for you.

Great People:

You will work with and help recruit bright, experienced, passionate and humble colleagues that bring diverse perspectives on a daily basis. We are open minded, respectful and transparent.

What this means in Marketing:

Marketing BVers represent both a diversity of background, thought, and interest but also a harmony of values. Whether on your team, or elsewhere throughout the organization, you will find passionate individuals who will become your friends both in the office and outside of the workplace. They genuinely enjoy spending time together and collaborating on work tasks. People have time for each other, there is never a task too great or too small.

Culture:

You will be part of a vibrant culture where we celebrate, we collaborate and we come together generously to elevate one another & our community. We promote open dialogue at all levels and are generous with our time and ideas.

What this means in Marketing:

The marketing team at Bazaarvoice is a transparent, flat organization where employees interact with their peers all the way up to the executive staff. The best ideas are celebrated, whether they come from a senior leader or a new team member. If you have a great idea and can back it up with data, the company will listen. Because of this, we look to hear one another's opinions frequently and collaborate in cross-functional capacities.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world's smartest network of consumers, brands, and retailers. Vice President, Product Marketing

Austin /

Marketing /

Full-time

Apply for this job

Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice's solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than a billion consumers view and share authentic content including reviews, questions and answers, and social photos across 6,000 brand and retail websites.

Bazaarvoice has built a vast network of major retailers and the brands that sell through them. We seek a Vice President, Product Marketing who will be responsible for defining and executing go-to-market strategies.

Attractive candidates will demonstrate strong analytical skills, creativity and innovation when solving problems and driving decision making across functions, as well as strong communication and presentation skills that inspire and influence others. The role will be based in Austin and report to the SVP, Marketing.

What you'll be doing:

* Create and own the product voice, pricing & positioning for the entire Bazaarvoice suite of products (Bazaarvoice, Influenster, Curalate). It will be your responsibility to define a clear, differentiated, and defensible position for Bazaarvoice overall as well as by solution.

* Develop a deep understanding of the market need, buyer personas and how to position to the different personas we need to target.

* Author the product launch plan, as well as the product playbook that will be used to coordinate external communications

* Work closely with Product Management to define market requirements for new products/features, including market opportunity, buyer personas, relative targeting, and competitive positioning

* Build relevant content for prospects and customers to consume in a variety of formats, including white papers, social media, web pages, webinars and more

* Develop a competitive comparison guide for use in positioning against like offerings from other organizations

* Build and maintain market expertise on trends, consumer, and buyer needs. Apply this expertise in partnership with Product Management on informing product vision/road-map, as well with the global Sales/Client Success organizations in promoting Bazaarvoice's solutions.

* Develop Bazaarvoice product vision and thematic road-map in partnership with Product Management

* Develop and execute go-to-market strategies for new products, offers, and product features

* Develop and maintain overall Bazaarvoice positioning, messaging, packaging, pricing, and sales tools for solutions, developing vertical and geography-specific strategies and content

* Inform demand generation plan for solutions in partnership with Marketing teams.

* Directly support Sales and Client Success on a 1:1 basis on key industry/client events and accounts (prospects and clients)

* Develop and manage annual and quarterly customer acquisition and retention plans at a product level, in direct partnership with Product Management and Revenue leadership, maintain quantitative and qualitative performance measures on solutions

* Build, manage, and develop a team of 7 Product Marketing Managers, 1 program manager and 1 pricing analyst

Necessary Skills and Experience:

* 10+ years' experience in Product Marketing in a B2B environment (SaaS preferred), with 5+ years in a management role

* Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment

* Experience creating customer-facing product marketing materials and product-content to support the go-to-market strategy

* Strong written and verbal communications skills matched to an excellent interpersonal and executive presence

* Ability to make data-driven decisions based on market research and product-level analysis of sales funnel

* Extremely organized with excellent project management, time management, decision-making, organizational, and problem-solving skills

* Proactive and comfortable working with cross-functional teams to drive complicated deliverables to completion

* Be inquisitive with a strong desire to learn and stay current on industry news, trends, and issues

* Fire in the belly - we hire people who bring passion to their work and their team

* A passion for inspiring and developing talent

* Bachelor's degree in Marketing, Business, English, Journalism, or related field required; MBA preferred

Why join Bazaarvoice?

- We're committed to client success: There are over 5K brand and retail websites in the Bazaarvoice network. Our clients represent some of the world's leading companies across a wide range of industries including retail, apparel, automotive, consumer electronics and travel.

- We're leaders in consumer-generated content: Each month, more than one-half billion consumers view and share authentic consumer-generated content, such as ratings and reviews, curated photos, social posts and videos, about products in our network. Last year, 135K reviews were submitted each day.

- Our network delivers: Network analytics provide insights that help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales, and loyalty.

- We're a great place to work: We pride ourselves on our unique culture. Join a company that values passion, innovation, authenticity, generosity, respect, teamwork, and performance.

Our Employee Value Proposition

BV's Impact on the Market:

We are shaping the way people shop, putting the shopper experience at the heart of everything we do. We partner with the worlds largest brands and our network's impact is comparable to Facebook, LinkedIn and Google. If you shop or research online, it's very likely that you've already interacted with Bazaarvoice. With market leading technology, shopper data that spans over a million shoppers and a billion shopper interactions a month, our future is limitless.

What this means in Marketing:

At Bazaarvoice, we put the shopper first. That means that whether you're a brand or retail client, we think holistically about the experiences of those who buy your products or purchase on your site. With a shopping network that is unparalleled in terms of size and scope, we are uniquely positioned to help shoppers find highly rated products (wherever they shop), have their questions answered, and their voice heard. With 13 years of industry expertise, we partner with clients to drive ratings and reviews program success.

Professional Learning, Growth and Impact:

You can grow your career, your skills and professional experiences by working across a breadth of business initiatives, different global regions and innovative solutions. You have the opportunity to see tangible results from your direct contributions and build your own brand at Bazaarvoice. With new products and markets on the horizon, there has never been a more exciting time to be at Bazaarvoice.

What this means in Marketing:

The Bazaarvoice marketing team is comprised of highly-skilled experts who are the owners of their portion of the business. By selecting a career at Bazaarvoice, you'll be given strategic guidance from leadership but also the autonomy to learn and grow in your role. With the changing face of retail, this is not an organization for those looking to have the 'marketing playbook' spelled out for them. If you're interested in trying new marketing tactics and learning alongside passionate teammates, Bazaarvoice is for you.

Great People:

You will work with and help recruit bright, experienced, passionate and humble colleagues that bring diverse perspectives on a daily basis. We are open minded, respectful and transparent.

What this means in Marketing:

Marketing BVers represent both a diversity of background, thought, and interest but also a harmony of values. Whether on your team, or elsewhere throughout the organization, you will find passionate individuals who will become your friends both in the office and outside of the workplace. They genuinely enjoy spending time together and collaborating on work tasks. People have time for each other, there is never a task too great or too small.

Culture:

You will be part of a vibrant culture where we celebrate, we collaborate and we come together generously to elevate one another & our community. We promote open dialogue at all levels and are generous with our time and ideas.

What this means in Marketing:

The marketing team at Bazaarvoice is a transparent, flat organization where employees interact with their peers all the way up to the executive staff. The best ideas are celebrated, whether they come from a senior leader or a new team member. If you have a great idea and can back it up with data, the company will listen. Because of this, we look to hear one another's opinions frequently and collaborate in cross-functional capacities.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world's smartest network of consumers, brands, and retailers.

Apply for this job * 10+ years' experience in Product Marketing in a B2B environment (SaaS preferred), with 5+ years in a management role

* Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment

* Experience creating customer-facing product marketing materials and product-content to support the go-to-market strategy

* Strong written and verbal communications skills matched to an excellent interpersonal and executive presence

* Ability to make data-driven decisions based on market research and product-level analysis of sales funnel

* Extremely organized with excellent project management, time management, decision-making, organizational, and problem-solving skills

* Proactive and comfortable working with cross-functional teams to drive complicated deliverables to completion

* Be inquisitive with a strong desire to learn and stay current on industry news, trends, and issues

* Fire in the belly - we hire people who bring passion to their work and their team

* A passion for inspiring and developing talent

* Bachelor's degree in Marketing, Business, English, Journalism, or related field required; MBA preferred

Keywords: Bazaarvoice, Austin , Vice President, Product Marketing, Other , Austin, Texas