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Campaigns and Promotions Specialist

Company: Yeti Coolers
Location: Austin
Posted on: March 28, 2020

Job Description:






At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD---.

As the Campaigns and Promotions Specialist, you are highly-motivated and you understand that success includes both financial performance and best-in-class customer satisfaction. You are just as comfortable with budgets, financial statements, and timelines as you are with UX, process improvements, and the visual composition of merchandising creative. It's important you understand that a world-class eCommerce operation demands teamwork and transparency. You know the accomplishments of the team are far more important than those of yourself or any individual. To be successful in this role, you are comfortable both leading and following--- sometimes simultaneously, you trust your gut, and you are always open to doing things a different and better way.

Responsibilities:


  • Plan targeted marketing and promotions campaigns and encourage new promotion strategies based on experience, best practices, and industry benchmarking
  • Coordinate website marketing promotions by managing related content for YETI.com
  • Lead cross-functional team and key stakeholders to ensure that established project plans are set, approvals are obtained, and programs are executed on-time
  • Manage the development of overarching project plan (both front-end and back-end development) for all programs (ex. Seasonal campaigns, Sweepstakes, Promotions, etc.)
  • Responsible for managing on-schedule launches, including QA responsibilities around accuracy of promotions, merchandising, and marketing
  • Use traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques

    Continuously measure promotion effectiveness
  • Compile and report data on all web site promotion activities
  • Partner with Customer Experience Group to understand consumer pain points and work on initiatives to improve the customer experience
  • Monitor "Out of Stock" on direct to consumer channels and take measures to improve product availability
  • Ownership of the Discount Program Groups (including Pro, Friends & Family, etc.)
  • Assist in managing price books across all countries serviced by YETI.com
  • Ensure product, pricing and promotion information is properly communicated in a timely manner, both internally and externally for smooth execution
  • Provide analytics regarding campaigns and promotions

    Qualifications and Attributes:


    • 4-6 years of experience working in eCommerce Operations or a related field
    • Must be able to work cross-functionally (marketing, customer service) to drive promotion process and be detail oriented to execute and measure promotions
    • Able to analyze and effectively organize report data
    • Ability to both work in start-up like environments and within a large matrix organization
    • Collaborator extraordinaire working with cross functional teams at all levels
    • Strong written and oral communication skills
    • Ability to use strategic thinking and problem-solving skills to create new strategies, build business cases and win stakeholder buy-in
    • Must be both analytical and strategic
    • Embracer of change and scale: able to handle the challenge of dramatically increasing eCommerce revenue
    • Ability to work in a fast-paced, ever-changing environment
    • Must have Salesforce Commerce Cloud experience

      YETI is proud to be an Equal Opportunity Employer.

      #LI-RW1





Keywords: Yeti Coolers, Austin , Campaigns and Promotions Specialist, Other , Austin, Texas

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