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Software GTM Marketing Consultant

Company: Dell (UK)
Location: Austin
Posted on: November 11, 2019

Job Description:

Software GTM Marketing Consultant Austin, TX The Client Software Product Group is responsible for the planning, development and implementation of marketing strategies, communications and initiatives that generate demand for third-party software products sold on Dell systems at point-of-sale. This includes developing strategies to increase attach and upsells in new geographies, segments, and channels. Vision Statement: Dell Cloud Marketplace with a single pane-of-glass for subscription management, single bill and broad portfolio of products to meet customer ever-changing needs. This role is critical for enabling this vision as the primary architect for client productivity software subscription revenue growth. Key responsibilities include identifying productivity software portfolio gaps, on-boarding new partners building out the productivity software cloud services product roadmap. The role will partner with a variety of roles within the Consumer and Commercial organizations, including Sales, Marketing, Partner Marketing, Partner Software, Procurement, Merchandising, Online, Cycle Planning, Finance and CRM to drive performance and identify new opportunities. Responsibilities: Product Management - Development and execution of product pricing, placement, promotions and messaging to drive product strategy. Partner Management - Engaging with software partner on a regular basis to align on strategy and forecasted KPI/product mix. Develop new products/programs to meet future needs and negotiate royalties, program terms, funding and performance metrics in contracts. Sales Expansion - Identify opportunities for incremental growth in channels including Direct and Indirect channels. Work with the CSB and Commercial Sales organizations to develop and execute strategies to grow software sales in those channels. Sales Management - Develop relationships with sales leadership to ensure they are aware of revenue/margin contribution to their P & L, create sales strategy, report on progress and revise as needed. Funding Management - Forecast partner funding, create marketing activity plan, ensure compliance of all activities, and coordinate with software business leads to track execution of plan and timely delivery of proof of execution to software partners. Data analysis with actionable insights to improve demand. Identification & lead in gap analysis & recommended actions for GTM strategy. Qualifications Bachelor's Degree in Marketing, Business or related area plus 5-10 years of experience in marketing with a track record of measurable results preferably in the consumer electronics/retail marketing or IT industry/technology MBA Preferred Thorough understanding of marketing vehicles and GTM strategy Strong business acumen, executive presentations and data analytic skills Experience with marketing ROI and optimization Project management experience Benefits We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities all to create a compelling and rewarding work environment. Apply now! Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here.Job Family: Marketing Job ID: R******

Keywords: Dell (UK), Austin , Software GTM Marketing Consultant, IT / Software / Systems , Austin, Texas

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