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Senior Search Engine Optimization

Company: Mdc Partners
Location: Austin
Posted on: January 16, 2022

Job Description:

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru.
Some Brands We Work With: Chipotle, Seagate, T-Mobile, NBA, MGM, Allstate, Resorts World Genting, BMO, and Santander.
If youre driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.
Search Analyst positionIn this role you will work to implement paid search campaigns. Your duties will include analysis of marketing plans, keywords, and pay per click strategies. You then oversee the optimization of the campaign and continue to monitor performance.

Search Analyst requirements are:

  • 3+ years of experience in Paid Search.
  • Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
  • Experience in growth strategies and media planning.
  • Experience leading enterprise-level paid search accounts by supporting from media planning to execution.
  • Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign.
  • Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables.
  • Experience working with scripts, automation solutions, and various ad personalization.
  • Good understanding of web tracking tools like, (Adobe Analytics, HubSpot, Mixpanel, Appsflyer).
  • Strong client-facing presentation skills and demonstrated client relationships.
  • Good command over Google analytics, search, ad campaigns & optimizations.
  • Provide periodical PC reports and present performance improvement plans.
  • Optimize targeting according to changing search trends & handle client escalations.
  • Strong PPT and Excel skills as well as data analysis & problem-solving abilities.

  • Inclusion in HiringGALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume.
    Inclusion in the WorkplaceWe believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills are brought together. Our Core Values are at the root of GALEs collaborative environment and help to foster a strong community.Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALEs inclusive Jobble

Keywords: Mdc Partners, Austin , Senior Search Engine Optimization, IT / Software / Systems , Austin, Texas

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