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Director of Web Strategy

Company: Genuent Global, LLC
Location: Austin
Posted on: April 9, 2021

Job Description:

Genuent is hiring an Director of Web Strategy (UIUX) for our direct client in Austin, TX. This is a direct hire opportunity. Qualified candidates should send their resume (Word format) to Erica Shackleton at mailto Due to client restrictions, we are only accepting those authorized to work in the US without visa sponsorship now or in the future The Digital Marketing team at sits at the cross section of WebDev, UX design and digital go-to-market strategy, and we are looking for an experienced Web Strategist to own and grow the impact of our websites. The Director, Web Strategy will own the web properties through a mix of day-to-day sprint prioritization, ongoing optimization and growth-centric strategy implementation. Your comprehensive experience in managing sprints, structuring content, UIUX, data analysis actionability, and working with graphic and web designers will be an essential part of successfully executing in this role. We're looking for an analytical web strategist passionate about using data to inform experiments, and experiments to inform web changes, to drive our overall web strategy, in order to a) accurately and effectively convey our brand and value props to the user personas engaging with our web properties b) increase sitewide conversion rates c) optimize the user journey as it relates to our web properties d) and, ultimately, implement the best web strategy that reflects market superiority! You'll work closely with executive, WebDev, design, demandbrandproduct marketing stakeholders to ensure that our web strategy reflects our brand strategy and our site is set up for maximum conversion. This is a critical role in which you have the opportunity to drive considerable business outcomes and bring to life ideas that will be seen by millions of developers interacting with our web properties. The impact you can have best-in-class experience on our Marketing websites no friction, lasting impression to our users the same way our products are known and loved. Websites that are focused on delivering value while also fulfilling their respective objectives within our overall Marketing Funnel. All combined, an online presence that inspires reputation and leadership, and fuels more product adoption and business success. On a daily basis, you will Own the UX of our websites - architect an ecosystem of products, brand, content and resources into a cohesive, simple journey - lessismore Plan and spearhead experimentation - work with UIUX designers to own the end-to-end optimization process, from conceptualization to deployment, both expediently and comprehensively Own website technology - what tools and techniques do we need to implement in order to serve the right content to the right person at the right time? Personalization - going 'Cookieless' this year will require personalization to emerge as our primary mechanism for user experience - how do we get to that point? Scalability Efficiency - equip Demand Gen with the ability to quickly and easily stand up landing pages for campaigns and find the conversion sweet spot with the UX Conversion Rate Optimization - optimize business-critical pages for maximum conversion through AB testing, stakeholder buy-in and cross-functional reporting KPI identification reporting against goals The skills you will demonstrate Demonstrated WebDev and web experience design experience Proven track record of web project management and explicit examples SaaS eCommerce experience Ability to speak with and make decisions using data Proficiency with CRO tooling, Google Analytics, Google Data Studio, Salesforce Aptitude in WebDev languages (CSS, HTML, JS, etc.) Excellent collaborator - ability to take and vet feedback, organize it and bring it to life Familiar with Agile principles, dev sprints, timeboxes and iterations Demonstrated ability to always be learning and operating independently to influence outcomes that will help us reach our business goals Why you will love it here Safe work culture We value respect, kindness, and the right to fail. Flexible hours We schedule our days in order to be effective at work, while also being able to enjoy life's important moments. Great people We value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Work-life balance Keeping a healthy work-life balance is important. This is why some people prefer working some days from home. Always keep learning In an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.

Keywords: Genuent Global, LLC, Austin , Director of Web Strategy, IT / Software / Systems , Austin, Texas

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