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Senior Marketing Manager - B2C (Recruitment)

Company: Indeed Flex
Location: Austin
Posted on: May 15, 2022

Job Description:

We are Indeed Flex. Simply put, we help people get jobs. We provide job seekers control, ownership, and choice and we're revolutionizing the job market in the process. And right now, we're hiring!

Who is Indeed Flex?

No, we're not Indeed. We're Indeed Flex. What's the difference you ask? Basically everything.

Think of us as the matchmaker for employees and employers. We're an on-demand marketplace helping Job Seekers and Employers have 100% control and choice over shifts worked in real-time, through a platform that we've created. We want to enable Job Seekers to control their schedule completely by choosing the shifts they want to work and when they want to work them. Then on the other side, our platform enables Employers to book reliable, rated and verified staff immediately. We know, revolutionary right?!

Main Purpose

Reporting to the CMO, you'll lead the US marketing team and be responsible for setting our marketing plans, manage and grow a highly motivated team of 8, roll up your sleeves to deliver results and hit our key growth targets. You'll be instrumental in driving expansion and growth within the US market through marketing and establishing Indeed Flex as a leading brand in the staffing platform space.

We're searching for someone who is always curious to explore new marketing ideas and technology, bold in making impacts with clever brand messaging and tactics but always have the ROI on your mind. You love to understand and speak to the users to make sure the brand and messaging are on point. You lead and motivate teams to be accountable and proud of their work. You push boundaries while having the big pictures on your mind and make data driven decisions. You can see the business big picture but when needed, you can roll-on your sleeves to pick up the work. Marketing to you is more than just 4Ps. Here at Indeed Flex, marketing will help people get jobs. You and the team will help people get jobs.

Requirements

  • and Responsible for the entire worker acquisition funnel from advertising, promotions to communications
  • Manage candidate attractions like consumer marketing, from audience research, targeting, and brand marketing to direct response campaigns
  • Manage high-volume recruitment campaigns for multiple roles and sectors across the United States
  • Manage and organize recruitment marketing channels and activities and ensure all channels are considered and utilized including above-the-line channels job boards, digital channels, referral, and local marketing
  • Be creative, discover new strategies and channels on how Indeed Flex can attract suitable job seekers
  • Accountable for overall job seeker marketing budget and cost per hire
  • Discover promotional opportunities and design seasonal incentives or ad hoc bonus schemes
  • Measure everything you do - measure campaign ROI, funnel drop-offs and discover optimization opportunities. Able to carry out A/B tests and measure impact
  • Research and understand worker persona and labor market insights for each sectors and design channel planning and strategies accordingly
  • Oversee a team of five to deliver on job board, above-the-line marketing (OOH, radio), local marketing, promotions and other job seeker acquisition channels
  • Work with the CRM team in job seeker lifecycle CRM
  • Improve funnel conversion continuously and identify areas of improvement with job seeker team and product team

    Qualifications & Skills
    • Manage a team of five, including recruitment marketing specialists and media planners
    • Extensive experience in working with multiple clients on cross-region volume recruitment marketing campaign, preferably from a recruitment process outsourcing (RPO) background. Consumer marketing (B2C) experience is welcome
    • Experience in managing multi-million dollar marketing budgets is a must
    • Proven records of successful integrated volume recruitment (1000+) in a short period of time
    • Experience in marketing budget planning and media buying (managing agencies)
    • Analytical and data-driven. Able to discover optimisation opportunities independently and action findings to future activities
    • A curious mind - proven examples on audience profiling and adapting marketing strategy accordingly
    • Creativity in designing engaging messaging, smart employer branding and relevant incentives
    • Demonstrated examples in improving CAC (Cost per acquired customers) and funnel optimization
    • Experience in building complex audience segments for engagement and remarketing, based on user behaviors and attributes
    • Understanding of digital advertising including Google adwords, Facebook, Instagram, etc.
    • Have a strong understanding of user experience as well as finding new ways to reduce sign-up friction

      Desirable
      • Seasonal volume recruitment experience
      • Example of creative recruitment marketing strategy
      • Experience in recruitment in industrial and warehousing, facilities management, industrial and warehousing, and healthcare sectors

        Benefits
        • $110,000 - $130,000 base + bonus
        • Medical, Dental, Vision, and 401K
        • Access to all Company & Employee Benefits
        • 25 days PTO (prorated) + Birthday Day Off
        • 8 Public Holidays
        • Laptop + WFH equipment
        • Amazing company culture
        • This role will require 2-3 days in the office per week. Please only apply if you are willing to commit to this.
        • Regular team-building events

          You'll fit right in at Indeed Flex if:
          • You've got some serious grit - we won't beat about the bush, this is no sunshine and daisies type of workplace, but we love that and if you do too, this is your place
          • You don't mind doing the work, whatever it is - you know and can see the impact potential at the end and you're in it for the long haul
          • Data is your heart and soul - you know you need it to drive you in the right direction
          • You're proactive and always willing to learn
          • You're a go-getter who loves a start-up / upscale environment - you know what we're about and you want to be a part of it

            One final thing:

            We welcome all people from diverse backgrounds with open arms, no matter your race, age, sexual orientation, disability, gender, religion--- you get the picture. We value you for you. Simply, because a better world is an inclusive world. If you do need us to make any amendments at all for you though during the interview or any part of our hiring process, just let us know.

            Where legally permitted, Indeed Flex requires all individuals attending or working out of Indeed Flex offices or visiting Indeed Flex clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed Flex office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed Flex will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.

Keywords: Indeed Flex, Austin , Senior Marketing Manager - B2C (Recruitment), Human Resources , Austin, Texas

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