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Manager, Search Engine Marketing

Company: Ascension
Location: Austin
Posted on: August 24, 2019

Job Description:

We Are Hiring Manager, Search Engine Marketing--- Communications--- Full-Time, Days - 1345 Philomena Street - Austin, TXDo you have experience with leading all phases of SEM programs? We are looking for you!--Why Join Ascension? Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As one of the leading non-profit and Catholic health systems in the U.S., Ascension is committed to delivering compassionate, personalized care to all, especially to those most in need. In FY2018, Ascension provided nearly $2 billion in care of persons living in poverty and other community benefit programs.Ascension includes approximately 156,000 associates and 34,000 aligned providers. The national health system operates more than 2,600 sites of care - including 151 hospitals and more than 50 senior living facilities - in 21 states and the District of Columbia, while providing a variety of services including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension's own group purchasing organization.What You Will Do As a Search Engine Marketing Manager, you will work collaboratively with system Marketing and Communications and Ministry Market leadership to implement SEM strategy. You will work closely with Media and Marketing Directors to determine strategic approach and tactics to support goals and objectives for overall system and local markets.Work with and direct SEM Specialist to develop AdWords campaigns, optimize across markets and service lines, and track and analyze response and performance.-- Collaborate with analytics/reporting team to provide analysis of campaigns including creative, messaging and overall performance for future campaign success.Understand target audiences and marketing needs, identify SEM tactics that will deliver measurable results. Form relationships with media outlets, gain knowledge and understanding of specific offerings, and provide recommendations to optimize performance. --Analyze data to forecast trends in market to better inform media plan.Work collaboratively with Media Director to provide accurate budget/spending projections and spending.-- Contribute to flowchart management to ensure accurate information for integrated planning and reporting.-- Collaborate with Billing Team to address discrepancies as necessary to ensure timely payment of media vendors.Responsibilities:Provide daily account management of Google AdWords and additional search platforms for all Ascension businessProvide recommendations and execute strategies for keywords, campaign structure, targeting, etc. that align with business goalsLead all phases of SEM programs including strategy development, implementation, analytics and measurementManage SEM budgets on a monthly, quarterly and annual basis including month-end reporting and accrualsTrain and assist in maintenance and monitoring of keyword bids, daily/monthly budget caps, impression share, quality score and other metricsManage Display network placements lists on AdWordsGenerate/monitor reporting for metrics, goal tracking, and dashboards, including recommending different format for various stake holdersMonitor and evaluate search results and performance across all applicable search channelsProvide recommended solutions to both long-term and short-term business goals in coordination with other Media channelsProvide counsel and education on SEM best practicesBring forward new opportunities including new search platforms when applicableSupport Marketing Strategy to foster relationships with local clients and various stakeholders throughout AscensionWhat You Will Need Education:--High school diploma/GED with 2 years of experience, or Associate's degree, or Bachelor's degree requiredBachelor's degree within Marketing and/or Communications is preferred--Work Experience:3 years of experience requiredExperience in SEM campaign management is strongly preferred--7+ years of experience with SEM/Online is strongly preferred--Health care experience is preferredCertified in Google AdWords/BingExperience with Google, Bing and YahooAgency experience with SEM across Clients is favorable, but not requiredEqual Employment Opportunity Ascension--is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the "EEO is the Law" poster:----Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.E-Verify Statement Ascension--participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.E-Verify (link to E-verify site)--

Keywords: Ascension, Austin , Manager, Search Engine Marketing, Executive , Austin, Texas

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