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Marketing Manager- Housing

Company: Brookfield Residential
Location: Austin
Posted on: May 19, 2019

Job Description:

Position Summary

The Marketing Manager manages overall marketing communications, model merchandising, and market research efforts for Brookfield Residential in the respective Region, ensuring proper execution of the brand's passion, integrity, and community across all mediums, and works to create the best places to call home for team members, partners, and customers.

Areas of Responsibility


  • Plan, execute and evaluate all marketing initiatives, including but not limited to, advertisements, online marketing, TV/radio, promotional events, signage, public relations, and realtor outreach
  • Manage all new and on-going neighborhood marketing communications from concept through execution, including creation and management of neighborhood budgets, media schedules, advertising programs, public relations, collateral, displays/exhibits, sales tools, onsite and offsite signage, grand opening, supporting events and promotions
  • Manage all new and on-going neighborhood merchandising efforts from concept through execution, including model home and sales center project schedule; interior design, sales center, and landscape coordination, community signage, scents, hospitality, and on-going model maintenance
  • Manage communication with inter-office and outside vendor partners, including but not limited to, design, construction, purchasing, sales, model home trade partners, etc. to allow for smooth model merchandising grand opening processes. Maintain community internet and intranet websites by continuing to update information, refreshing layout and optimizing for online search
  • Manage all communities' on-going advertising media schedule, programs
  • Create and execute new community brochures and supportive collateral specific to each community; develop all community events and promotions
  • Conduct continuous market research to gain perspective and information on customer needs, as well as creation of necessary reports for strategic planning, market intelligence, and improved ROI
  • Contribute to corporate marketing and master plan marketing strategies, and support, as needed
  • Review, approve, and manage neighborhood marketing budgets marketing variable, fixed budgets, and invoices



    • Manage Homebuyer Survey Reports on a quarterly basis and distribute to division management team with summary of results and key findings
    • Work with advertisement agencies to create marketing campaigns; plan and review schedules; analyze traffic sources to make informed decisions on future advertising avenues
    • Manage design, planning, and installation of signage to include model park signs, highway signs, billboards, lot signs, spec signs, and weekly bandit signs; manage the development of all floor plans and brochures; manage hiring of artists and oversee photography of all models; coordinate copy and photos for collateral materials
    • Supervise workload, performance, and effectiveness of Marketing Coordinator, Marketing Assistant and Model Maintenance Handyman

      Qualifications


      • Degree in Business, major in Marketing and/or Communications preferred, or related field
      • Minimum 5 years marketing experience in homebuilding or real estate industry
      • Knowledge of online marketing, advertising, event planning, outdoor signage, and other advertising mediums
      • The ability to plan, execute, and analyze an overall marketing strategy
      • Expert level computer skills with emphasis in all Microsoft programs, database system management, and website content management systems, and Internet Explorer
      • Proven customer service skills
      • Experience in Social Media as it directly relates to marketing promotions
      • Ability to multitask and work effectively with a variety of tasks and colleagues (both internal and external colleagues)

        The Company

        Brookfield Residential is a leading North American land developer and homebuilder with one goal in mind - to create the best places to call home. From the development of award winning master-planned communities, to the design and construction of premier homes and commercial properties, we are committed to cultivating exceptional life experience for our customers and for our employees.

        Building great communities and homes takes vision and dedication, but most importantly, it takes a strong team. Having been in business for more than 60 years, we know it is our people who make Brookfield Residential what it is today. We were humbled to be named by Aon as one of the Best Employers in Canada and U.S. in 2017.

Keywords: Brookfield Residential, Austin , Marketing Manager- Housing, Executive , Austin, Texas

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