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Head of eCommerce

Company: Sporting Goods, Austin, TX
Location: Austin
Posted on: April 17, 2019

Job Description:

Company is seeking an experienced e-commerce leader to charter the growth of Company’s direct sales. This position reports directly to our CEO and works cross-functionally with our Marketing, Sales, Product teams to lead our direct sales strategy, increase conversion, and incite first-time and repeat purchases.

Company designs performance outdoor gear to elevate camp. Our mission is to equip and inspire life-changing adventure, and we believe the outdoors is most transformative when experienced through our core values of community, adventure and love. We are a small and entrepreneurial team; this role is for someone who is both a strategist and a practitioner. You are part behavioral psychologist, part statistician, and you are determined to make continuous improvements in our performance marketing metrics. You do what it takes to get the job done.

Your responsibilities include: Oversee strategy and execution for all direct sales channels: Company.com, Amazon, and Kickstarter, including product assortment, merchandising, promotions, and pricing policies Owning e-commerce systems administration and integration with all other digital platforms and tools Giving shoppers confidence to move forward with a purchase, with a focus on website enhancements, search ads, affiliate marketing, social and retargeting Working with Front-end Developer and Graphic Designer to create frictionless and compelling experiences on Company.com Owning budget and agency relationships to manage and allocate paid ad spend; analyzing advertising efforts based on performance KPIs across our paid search, display, native, and paid social channels Collaborating on seasonal, monthly and weekly site content and promotions calendar in partnership with the Marketing team to ensure freshness, relevancy and balance of storytelling and commerce Performing in-depth analyses across campaigns to find actionable insights and drive results in partnership with Marketing team Proactively finding new areas for growth by testing new channels, campaigns, targeting, etc. Staying current on emerging technologies with the goal of applying these technologies to current and future projects Repping Company at periodic brand activations Rolling up your sleeves to support where needed You are competitive, collaborative, scrappy, and love to win. You are described as: A self-starter. You take initiative to tackle problems and drive results efficiently and creatively. For example, you’ve been known to independently search out a new tool, implement it, and measure it for a week to then recommend company-wide adoption based on delivered results. Insatiably curious. You dive into the customer’s journey to understand what motivates their purchases and experiences. You scour reviews, forums, product Q&As, and social media conversations to gather insights that inform high-converting product pages and marketing campaigns. Numbers obsessed and data-driven. You have a ‘test and measure’ mindset, and you check metrics constantly. Scrappy. You make a lot happen with a little. You are generative and resourceful, laser-focused on outcomes. Reliable. You do what you say you are doing to do and deliver with excellence. Organized. You love knowing where everything is and you can explain why it's there to begin with. Flexible. You have a get-it-done, no-task-too-small attitude. A fun human. You don’t take yourself too seriously but you are serious about getting things done. ADDITIONAL QUALIFICATIONS BS/BA Degree and 5-8+ years of experience in e-commerce and direct sales Strong analytical and quantitative skills along with data-driven decision-making skills and strong UX instincts Passion for the job and Company's brand and mission Ability to execute autonomously on Day 1 Strong work ethic, intellectual curiosity, and commitment to continuous improvement Driven to make a positive impact in the world and your day-to-day environment

Keywords: Sporting Goods, Austin, TX, Austin , Head of eCommerce, Executive , Austin, Texas

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