Head of Growth Marketing
Company: Retail / Retail Stores, Austin, TX
Posted on: March 16, 2019
We are seeking a Head of Growth Marketing obsessed with data and believe the stories it can tell. You’ve got deep experience in eCommerce B2C user acquisition and growth. You love building Excel models and running regression analysis. Discovering new cohorts makes you giddy. You’ve got a growth mindset and are continually trying to learn.
Responsibilities Drive strategy, budget and execution of new customer acquisition for Outdoor Voices through all forms of media buying including, but not limited to: Facebook/IG, Google (SEM, SEO, Display), Podcasts, Social Advertising, Video, TV, Radio, Print, etc Have a deep understanding of frameworks for building demand modeling, multi-touch attribution, and analytics Love data. Focus intensely on quantitative analysis and analytics: Dashboards, Reporting, Insights. Then use the dashboards, reporting and insights to drive actionable decisions to grow the business. Always Be Testing. You love and have broad experience with A/B testing, experimentation, and iteration to design, analyze and interpret marketing results. Build and lead growth marketing team: recruitment, management, org structure and more Partner with Analytics and Retention Marketing teams to forecast business growth, and set a strategic approach for driving highest LTV marketing investments Manage budget to support P&L goals, partnering with Finance. Qualifications 5-10 years of leadership experience in acquisition marketing Deep customer acquisition experience in a e-commerce / digital brand in a fast growth environment and at scale. You have a highly analytical orientation, with experience in rigorous performance data environment and desire to test and learn; high A/B testing environment. Proven ability to translate analytic data into strategic insights that drive successful marketing programs Advanced Excel and analytical skills required Significant experience with SQL and large datasets; in-depth understanding of statistical analysis, common quant techniques like regression, etc., experiment design. You possess a strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences. You are both right brained and left brained, can think big picture and have the ability to execute. You are able to work with the creative team to discuss what how to drive sales. Building and deliver growth forecasts, partnering with Product Leads and Finance team to refine scenarios based on company revenue & CAC projections.
Keywords: Retail / Retail Stores, Austin, TX, Austin , Head of Growth Marketing, Executive , Austin, Texas
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