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VP of Marketing

Company: Consumer Products, Austin, TX
Location: Austin
Posted on: March 14, 2018

Job Description:

The position:

We're seeking a Vice President of Marketing to help us trailblaze the dog and cat food revolution with smart nutrition and better products-and to do it with authenticity and creativity. We're pushing the boundaries, and we need the type of out-of-the-box marketing leader that will push them with us.

The VP of Marketing will be responsible for directing Company's Brand & Marketing activities nationally, including all consumer, retail, field and product-specific marketing plans and executions that drive greater awareness, trial, conversion and repeat purchase. This individual is chartered with developing and leading the smartest marketing team in the pet industry. If that interests you, keep reading.

Primary responsibilities: Provide total business & marketing strategy leadership with P&L accountability Responsible for annual marketing planning, development, implementation and performance management Develop integrated consumer marketing campaigns that capture new pet parents, drive them to our retail partners and convert them to Company evangelists Oversee trade marketing strategy & performance Guide execution of product- and brand-focused campaigns through distribution and at retail Lead digital ecosystem development: Improve Company's digital leadership position, scale pet and pet parent storytelling across social and Company properties to win awareness and preference, and optimize media investments to reach new audiences that drive incremental revenue Direct field marketing programs and activations that includes both in-store demo programs nationwide and 50+ corporate events annually Lead cross-functional collaboration to further develop the strategy and execution of national marketing initiatives and PR outreach that leverage Company's Olympic ambassador assets (including investor Michael Phelps) and third party partnerships to drive consumer awareness and brand differentiation. You bring : Bachelor's degree with a strong marketing affinity. Master's degree a plus Prior success in a marketing leadership role in a high-growth CPG company A passion for natural food/beverage/pet Superior strategic thinking and planning An ability to manage multiple, competing priorities Strategic agility (developing and deploying strategies) Strong cross-functional marketing expertise (consumer, digital, trade, field, brand management) The drive to deliver results paired with a continuous sense of urgency An understanding of our active brand positioning and philosophy of 'food as fuel'. Former athletes highly desired.

Keywords: Consumer Products, Austin, TX, Austin, VP of Marketing, Executive, Austin, Texas

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