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Paid Advertising Marketing Manager

Company: CAKE
Location: Austin
Posted on: January 13, 2018

Job Description:

Job DescriptionAbout the RoleWe are looking for someone who lives and breathes online marketing strategies, including paid search, social advertising, affiliate marketing, targeting and retargeting. You are driven, ready to dive right in and soak up existing click and conversion rates, identify what can work better, and ready to kickstart new initiatives. You'll mostly be responsible for growth hacking.This role will drive qualified marketing leads to our sales development representatives. You will be responsible for identifying new mediums, projecting lead growth, and lowering our conversion cost. You'll partner with our marketing team to create killer display ads, optimize the full prospect experience, and boast about the MoM MQL growth.About YouTo be successful in this role you will have strong writing/editing skills, an appetite for staying up on industry happenings/trends, stellar communication and organizational skills, excellent process management, heart analytics and be a data nerd from head to toe.You'll look forward to:Ideation & Development:Identify the best medium to bring the most success. From Google AdWords, Yahoo, Bing, Adroll, Display Network and more, we are looking for someone to find creative solutions and step outside the box of the usual ad campaigns with boring CTAs.Know what UTMs are and use them at all times, as well as analyze the campaigns that convert best down to the keyword.Keep pace with search engine and PPC industry trends and developments. Be on the forefront of the latest paid strategies.Document creative copy suggestions and graphical ad templates.Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.Create and optimize landing pages that will convert at high levels.Monitor & Optimize:Perform daily account management of all paid advertising and adjusting bids as necessary.Manage budget, scope, and timeline for paid marketing projects and initiatives. Ensure that all ad campaigns are optimized to bring highly targeted traffic while also ensuring a very strong ROI.Experience:You'll have at least 3 years of experience actively managing PPC budgets (the larger, the better) and other paid marketing projects.You have a strong technical aptitude and organizational skills,You're creative in the way you approach research and Paid methods.You're good at overcoming challenges and have a knack for figuring out newways to do things.You look at the full prospect journey and not just the online journey.You are Google AdWords Certified (any other certifications, let us know aboutthem!).What You'll Get:Salary commensurate with experienceA team environment with no egosYour ideas will be heard and consideredNearly a month of vacation and holidays to rechargePaid benefits and 401K matchAbility to work from home in your pajamas (but also expected to get dressed and come into the office each week)Join a company where (most) everyone truly loves their jobCompany DescriptionSysco Labs currently offers restaurant operators a suite of technology solutions through CAKE, an integrated restaurant technology platform. CAKE seamlessly integrates front and back of house restaurant operations, allowing for unparalleled visibility into and control over point of sale, table and waitlist management, menu pricing, guest preference tracking, reservations systems, inventory and payroll. Operators using CAKE can easily make data-based decisions that lead to increased efficiencies and cost savings, ultimately allowing them to be more competitive in the marketplace.

Keywords: CAKE, Austin, Paid Advertising Marketing Manager, Executive, Austin, Texas

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