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Director of Marketing

Company: Urgent Care for Kids
Location: Austin
Posted on: April 3, 2024

Job Description:

Description:Goodside Health is a purpose-driven and mission-focused organization seeking a Director of Marketing who shares the company's core values and aligns with their purpose. Within the emerging market of telehealth and school-based healthcare, Goodside Health is a national leader in school-based healthcare, currently supporting over 1,100 schools across 100 public school districts. In addition, Goodside Health operates brick-and-mortar pediatric clinics, creating a comprehensive ecosystem of safety-net healthcare for families. Goodside Health partners with independent school districts, school nurses and school counselors to close gaps in children's healthcare through innovation and execution. Goodside Health brings on demand doctors and health services to students in a naturally comfortable environment and takes a whole-child approach, delivering equitable and convenient access to top quality healthcare regardless of residency or insurance status.We are seeking a Director of Marketing to join our leadership team who shares the same passion for children's healthcare and has experiencing building a brand for a high growth company. The Director of Marketing oversees, coordinates, and participates in the development of marketing strategies and products that support and advance the mission of the organization. The ideal candidate is proactive, innovative, and passionate about our service offerings. Successful leaders in our organization are forward-thinking, technology-focused, flexible, adaptable, creative, mission-driven, and comfortable in an ever-changing environment. To be effective, the Director of Marketing will realize the importance of working collaboratively alongside our directors, managers, supervisors, providers, and staff. The Director of Marketing will be responsible for building the brand voice and messaging it out across all platforms including but not limited to, outbound email campaigns, press releases, school district channels, conventions, social media, business-to-business and business-to-consumer.Essential Duties

  • Oversee the development and maintenance of a Goodside Health's brand and ensure consistent messaging and brand representation across all marketing channels.
  • Develop and implement comprehensive marketing strategies to promote Goodside Health's services to Schools, Districts, Families, and health insurance agencies.
  • Implements and directs the organization's web presence, outbound email campaigns, program materials, and social media efforts.
  • Maintains knowledge of emerging products and services, and analyzes target market information to identify and recommend effective marketing approaches.
  • Monitor and analyze the effectiveness of marketing campaigns to optimize ROI.
  • Identifies new market segments that will benefit from company service offerings.
  • Prepares effective advertising campaigns based on market research, building brand awareness.
  • Collaborates with senior leadership to develop growth plans for the organization and align marketing initiatives with organizational goals.
  • Forecasts, drafts, implements, and oversees the department's operating budget.
  • Effectively manage and motivate the Marketing Team to deliver on team goals, tasks and priorities.
  • Performs other related duties as assigned.REQUIREMENTSSkills & Abilities
    • Excellent relational skills and demonstrated diplomacy skills when interacting with both customers and colleagues.
    • Ability to absorb information and distill it into useful marketing strategies.
    • Excellent writing ability; content creation for all marketing efforts will be important.
    • Detail-oriented with excellent organizational skills.
    • Must have a knack for proactively identifying problems and addressing them directly before/when they occur.
    • Must have the ability to operate autonomously and be a self-starter.
    • Strong supervisory and leadership skills.
    • Must be transparent in operating style and demonstrate the ability to deliver good news (and more importantly) unfavorable news.
    • Proficient with Microsoft Office Suite, Mailchimp, Adobe Suite, WordPress, Salesforce (or related software), and all social media platforms.Education & Experience
      • Bachelor's degree in Business Administration, Marketing, or related field required; Master's degree preferred but not required. A combination of education and experience may satisfy the degree requirements.
      • Previous experience with digital marketing forms such as content marketing and social media marketing.
      • Experience building a market disruptive brand in technology, healthcare or education market segments.
      • At least five years' experience in marketing and long-range planning required.
      • Knowledge building and running successful ad campaigns using Google Ads and email campaigns using Pardot and Mailchimp (preferred, but not required).COMPENSATION & BENEFITSThe annual base salary range for this position is $100,000 to $140,000.At Goodside Health, compensation is determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any offer.The salary range listed is just one component of Goodside Health's total compensation and rewards programs, which also include:
        • Competitive compensation & incomparable company culture
        • Certain revenue-generating positions may be eligible for incentive compensation
        • Medical, Dental, Vision
        • Basic Life, Voluntary Life, Short-Term and Long-Term Disability
        • Accident, Hospital Indemnity, Critical Illness, Legal and ID Theft Insurance
        • Pet Insurance
        • Employee Assistance Program
        • Corporate Discount Program
        • Team Member Recognition Program
        • Swag Store
        • 401k Retirement Savings Plan
        • Paid Time Off (PTO) & Holidays
        • Free In-Clinic & Telemedicine Visits for Team Members & DependentsEQUAL OPPORTUNITY STATEMENTGoodside Health sincerely embraces diversity and equal opportunity. We are committed to building ateam that represents a variety of backgrounds, perspectives, and skills. We believe that diverse teamsmake the strongest teams, and we encourage people from all backgrounds to apply.Requirements:Compensation details: 100000-140000 Yearly SalaryPI67851b9af33b-31181-34033029

Keywords: Urgent Care for Kids, Austin , Director of Marketing, Executive , Austin, Texas

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