Senior Product Marketing Manager
Company: LegalZoom
Location: Austin
Posted on: May 27, 2023
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Job Description:
About LegalZoom We're here to make legal help accessible to all.
LegalZoom transformed the legal industry with the launch of our
online services and groundbreaking technology in 2001. Since then,
millions of customers have counted on us to officially start and
run businesses, protect brands and intellectual property, and look
after loved ones through wills and trusts. As the industry leader
for over 20 years, innovation remains at the center of all we do.
We're creative thinkers and problem solvers with a passion for
building legal and tax products that make a positive impact on the
world, and we're always looking for exceptional people to push us
further. With us, you'll do work that's as rewarding as it is
challenging with a team where every voice matters and diversity,
equality, and inclusion are truly embraced. Together, we'll
continue to democratize the law and make a real difference in the
lives of millions. Remote-first Since March 2020, our Zoomers have
worked remotely and reported an overall better work-life balance
with more time for family and personal wellness. At the end of
2021, LegalZoom made the official commitment to being a
remote-first company. Remote-first means that there is no
expectation that Zoomers come into an office for a fixed number of
days outside of those employees identified as essential onsite
workers. While we remain a remote-first culture, our local offices
have evolved as collaboration spaces for Zoomers to meet and engage
in person. This position will be (Austin Metro,SF Bay Area, LA
Metro offices, or -remote). Overview As a Senior Product Marketing
Manager, you will help drive LegalZoom's growth by shaping product
vision and consumer perception across our business product
portfolio. You will also contribute to the optimization of our
-product experiences, -focusing on cultivating the long-term
relationship we form with our customers and collaborating with
cross-functional teams to design, develop, launch, and grow our
services and customer base. You are creative, strategic,
analytical, and detail-oriented with strong communication,
relationship building and project management skills. As an
accomplished product marketer, you have experience partnering with
product managers and large cross-functional teams to bring
products/services to life. You pride yourself in thinking like our
consumers and business partners, and you have a track record for
delivering insights-driven marketing plans that produce excellent
business results. You have experience mentoring more junior members
on the team and work collaboratively across all areas of the
organization. You will --- - - - - - - - Establish positioning,
-packaging -and pricing for -our -business -portfolio of -products
and brief in creatives to support campaign planning needs --- - - -
- - - - Own the end-to-end -business customer journey, delivering a
delightful experience that ensures a long-term relationship with
LegalZoom --- - - - - - - - Understand the competitive landscape -
be an expert on our competition and how they position themselves -
--- - - - - - - - Monitor trends and changing consumer needs to
develop actions plans for your business segments --- - - - - - - -
Influence product strategy, testing, -research -and content
roadmaps to optimize our position --- - - - - - - - Spearhead
market research projects for your portfolio to better understand
the market and gather intelligence to help inform product decisions
and messaging --- - - - - - - - Drive go-to-market strategies,
launches, and campaigns for your portfolio --- - - - - - - - Create
and optimize messaging that -will -resonate with prospective
customers --- - - - - - - - Develop and maintain sales collateral
to support sales teams - --- - - - - - - - Monitor business health
and recommend product opportunities and contingency plans --- - - -
- - - - Work with Marketing, Product Management, UX/Creative,
Sales, Customer Care, PR, Engineering, Legal, Business Development
to ensure a great customer experience You have --- - - - - - - - 8+
years of marketing experience, with at least -4 -years specifically
in Product Marketing --- - - - - - - - Experience driving
nationwide campaigns, -communications -and go-to-market initiatives
--- - - - - - - - Excellent communication skills (written and
verbal), comfortable presenting to executives and partners --- - -
- - - - - Proven track record collaborating with product managers
and sales teams --- - - - - - - - Experience influencing product
strategy, design and development timelines and processes --- - - -
- - - - Ability to apply consumer insights, -research -and testing
to drive world-class marketing strategy --- - - - - - - - Success
working with product, creative, sales, legal, finance, operations,
customer service and quality assurance teams --- - - - - - - -
Bachelor's degree required; MBA or higher degree preferred - --- -
- - - - - - Remote Employees should confirm that the internet
service available has adequate bandwidth to support all work
processes. LegalZoom is a remote-first company and the national
range for this role is ($113,500-180,000). Actual compensation
offered will depend on several factors including but not limited
to: geographic location, work experience, education, skill level,
and/or other business and organizational needs. In addition, an
annual bonus, incentive bonus and/or restricted stock units may be
provided as part of the compensation package. You will also receive
a full range of medical, financial, and other benefits as seen
below. --- - - - - - - - Medical, Dental, Vision Insurance --- - -
- - - - - 401k, With Matching Contributions --- - - - - - - - Paid
Time Off --- - - - - - - - Health Savings Account (HSA) --- - - - -
- - - Flexible Spending Account (FSA) --- - - - - - - -
Short-Term/Long-Term Disability Insurance --- - - - - - - - Plus
other wellness benefits to include: --- - - - - - - - Fertility ---
- - - - - - - Mental Health --- - - - - - - - One Medical --- - - -
- - - - Fringe lifestyle benefits up to $250 Join us in making a
difference as we build our future and help ensure access to
professional legal advice to all! LegalZoom is an equal opportunity
employer, dedicated to diversity, equality, and inclusion, and
provides equal employment opportunities to all employees and
applicants for employment. LegalZoom prohibits discrimination and
harassment of any type without regard to race, color, religion,
age, sex, national origin, disability status, genetics, protected
veteran status, sexual orientation, gender identity or expression,
or any other characteristic protected by federal, state or local
laws.
Keywords: LegalZoom, Austin , Senior Product Marketing Manager, Executive , Austin, Texas
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