Director of Digital Marketing (Customer Acquisition/Growth) REMOTE
Company: Healthy Back Institute
Location: Austin
Posted on: March 19, 2023
Job Description:
Director of Digital Marketing (Customer Acquisition/Growth)
REMOTEWho we are- what we do:The Healthy Back Institute is a
natural health publishing and consumer products company that is a
high-growth, fast-paced, DTC, Direct Marketing, E-Commerce platform
created to help people worldwide live pain-free lives naturally. We
are on a mission to change the way people think about health. Over
the last 20 years, we have helped millions of people with back and
joint pain. -Our "soul" purpose is to help people get quick, safe,
and lasting pain relief. -Everything that happens at the Healthy
Back Institute is rooted in our core values. -Freedom, Love, Team,
Growth, Excellence, and Courage! -We operate similarly to a
start-up- lean, efficient, and in growth mode, with room to grow.
We have been in business for 22 years, are profitable, and have
never laid anyone off. We wear a few hats, have a health & wellness
positive mindset, are collaborative, proficient in technology, and
operate through data-driven decision-making. -Check out the Who You
Are section- if you feel you have a good amount of what is listed
and this remote opportunity makes you say, Yay and WOW! -We want to
hear from you! -Who we seekWe seek a Director of Digital Marketing
(Customer Acquisition/Growth) -to lead our Customer Acquisition
Digital Marketing strategy and direct response marketing team.As
the Digital Marketing/Customer Acquisition Growth Director and
-department head, you will be a catalyst to identify opportunities
and strategize and execute HBI's overall Customer Acquisition
initiatives through the awesome growing team and outside agency
contributors.Location: Remote from your home office located in the
USA.Who you are- -
A Marketing leader who has worked
in-house for a DTC fast-paced, high-growth small to medium
organization, running a team and managing agencies for a
fast-moving consumer physical product (s).A DTC Digital/Growth
Marketing leader with hands-on experience acquiring customers
through multiple digital omni-channels.You have experience in a
recurring revenue model/subscription business.You have held
budgetary responsibility of more than 12 Million Dollars annually
for digital ad spend.You have experience with Video Sales Letters
(VSLs)- managing, providing creative input, and optimization. -You
have designed marketing campaigns and strategies -utilizing various
special offers, bundles, trials, and more -while tracking data and
ad spend, gleaming insights, making data-driven decisions, and
maximizing offer success.A master in data crunching, analytics, and
digital measurements, able to make data-driven decisions, pivot
readily, and react to real-time data creating dashboards reflective
of Marketing activity, including graphs, charts, & formulas.You
have experience growing revenue and increasing your customer base
utilizing SEO, SEM, Paid Social, Paid Search, Video (YouTube)
Display, infomercials, commercials, Google suite, and Affiliate
programs.You have led, managed, and grown a team of direct response
marketing customer acquisition channel experts to success, with a
mix of in-house team members and agency management.You have been
responsible for generating large amounts of revenue from existing
channels and products while introducing new products and channels
into the mix.You have performed countless A/B tests, optimizing and
scaling new product campaigns.You are creative, able to creatively
enhance the message, images, flow, and content of all customer
Acquisition marketing material, advising team members and
third-party agencies' output to stay on brandA leader who is
equally strategic as you are tactical.You are passionate about
understanding the customer's journey---and audience personas.A
strong communicator, both in writing and verbal, demonstrating
executive-level presentation skills and having a main seat at the
leadership table. -Success Factors- What it'll take!
Seven (most recent) -plus years in
performance-based digital marketing in a D2C FMCG, fast-paced,
high-growth, -100% employee-dispersed (remote) organization running
user acquisition large-scale marketing campaigns across major ad
networks -being accountable for more than $12m+ ad spend per
year.High Technical aptitude- Advanced Google Suite proficiency
with advanced Google spreadsheets, as well as experience with
analytics platforms such as Google Analytics -(Google
Certifications a plus)Deep knowledge of Key Digital Channels,
including - Search Marketing, SEO and SEM, YouTube, Affiliates,
paid social, Display, and Video Sales Letters (VSL), and
infomercials, in addition to media planning, inventory, and data
platforms. -4+ years of experience leading or directing teams with
the ability to build, develop, and manage performance. This
position will manage of a group of five-ten in-house team members
plus agencies.Experience that will separate you from the crowd:
Direct Response,
E-commerce/E-Commerce Retail Marketplace, and Nutritional
Supplement Industry experience.The Cool Things You Get To Do...As a
leader within the Marketing Acquisition department, you will: -
Have a seat at the leadership table!
Lead, collaborate, and identify opportunities and strategies for
HBI's overall Customer Acquisition initiatives, -being the voice
and expert within the company to speak on customer acquisition's
health, growth, and opportunities.Be an expert in a D2C, direct
marketing environment. You will plan, manage, and optimize an
-annual marketing budget of twelve million+ in digital
spending.Hire, mentor, and grow a first-in-class -marketing team of
both individual contributors and managers to be a customer
acquisition "center of excellence."Collaborate and contribute to -a
re-brand. Get Creative. Solve problems. - Innovate. Have a high
impact.Establish, organize, scale, and present best practices to
improve and drive overall customer acquisition strategy and
departmental-wide processes.Lead and collaborate cross-functionally
to accomplish Marketing goals and be accountable for achieving team
KPI goals and ROI.This team will execute against the company's
-multiple -top-level offer goals -Identifying and setting
priorities to maximize the impact.Optimize and scale existing
acquisition channels and offers while -Identifying, testing, and
growing new acquisition channels and offers.Please get to know
us!Please click on the links below and get to know us better!
Explore our proven.And find hundreds
of customerCheck out our reviews on to learn more about our
culture!Pay Range. The role, level, and location determine this
position's US base compensation range. The range displayed on each
job posting reflects the minimum and maximum target for new hire
salaries for the position across all US locations. Within the
range, individual pay is determined by work location and additional
factors, including job-related skills, experience, and relevant
education or training. Your recruiter can share more about the
specific salary range for your preferred location during the hiring
process.We are interviewing and Moving Forward. Depending on the
position, Interviewing with us may include video and phone
interviews, assessments, projects, and scenario-based situations.
Although we cannot follow up with every candidate, we do our best
to run a thorough process for candidates with whom we identify a
potential fit.The above job posting is not intended to be an
all-inclusive list of duties and standards of the position.
Incumbents will follow any other instructions -and perform any
other related duties -as assigned by their supervisor. All
employment is "at-will" as governed by the state law where the
employee works. It is further understood that the "at-will" nature
of employment is one aspect of employment that cannot be changed
except in writing and signed by an authorized officer.HBI is an
equal-opportunity employer. All aspects of employment, including
the decision to hire, promote, discipline, or discharge, will be
based on merit, competence, performance, and business needs. We do
not discriminate based on race, color, religion, marital status,
age, national origin, ancestry, physical or mental disability,
medical condition, pregnancy, genetic information, gender, sexual
orientation, gender identity or expression, veteran status, or any
other status protected under federal, state, or local law. -
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Keywords: Healthy Back Institute, Austin , Director of Digital Marketing (Customer Acquisition/Growth) REMOTE, Executive , Austin, Texas
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