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Creative Director at Hard Rock (US)

Company: Soundplate
Location: Austin
Posted on: March 17, 2023

Job Description:

You: You wield the creative power of a master sorcerer-wizard in a chariot being towed by seventeen unicorns and one crocodile. Rainbows quiver at your pantone conjuring power. Few have experienced your interdimensional time management skills. Yet, many speak to your capability of gravitational time dilation to conquer deadlines. You employ psionic like powers to share your creative vibes with the hordes. You are all that is creative and humbled to share it with planet walkers.
Us: We are a team of designers and developers building a better customer experience in the fast-growing online sports betting space. Known the world over for our famous cafes, casinos, hotels and rock memorabilia collection, our newest venture takes the same Hard Rock ethos and brings it to the newly expanding online sports betting industry here in the USA.
Still interested? Good! On we go---
As Creative Director you will lead Hard Rock Digital's in-house creative studio and external agency partners to define and grow our products across Sportsbook, Casino, and Social Games. Reporting to the Group Creative Director Product & Marketing you will be responsible conception, direction, and execution of our brand identity across our performance marketing consumer journeys.
In addition, you will be responsible for departmental operations directing a team of internal producers, designers, copywriters, and external agency partners to deliver large scale brand campaigns and high output performance and content marketing (Paid UA, Social, Website, Email) on time and on-budget.
What will you do?

  • Lead Hard Rock Digital's creative strategy and oversee internal team and external partners in the production of content across social, web, video (Online, CTV, TV), CRM, print, retail, and partnerships.
  • Own our brand identity and establish design systems, tone of voice and brand guidelines to ensure consistency of brand usage across internal and external teams. Partner with Brand Marketing and Legal teams to enforce necessary brand guidelines for all internal and external stakeholder
  • Oversee creative partnership with creative agencies and freelancers. Serve as the primary point of contact for initiation of new creative projects, onboarding support, design direction, and feedback.
  • Establish and enforce creative development processes, ensuring all stakeholders take responsibility for, adhere to and are held accountable to deliverable timelines.
  • Use your strong digital & direct response expertise and the ability to quickly identify, address and incorporate emerging data and tech trends into creative direction.
  • Develop, and mentor a design team charged with acquiring and retaining players across touchpoints through exceptional design execution across products, services, and regions. Lead, develop and hire in-house copy writing team. Until established you will formulate and write creative copy for all areas of the business, inclusive of website, landing pages, promotional emails, ads, marketing and sales collateral, and product.
  • Lead creative brainstorming sessions for in-house studio approving and rejecting ideas. Shepard agreed creative concepts through creative development and production process with internal stakeholders. Capture and consolidate feedback to internal and external stakeholders.

    Skills and Experience:

    • 10 or more years of successful experience as a creative leader, with at least 5 years leading an in-house creative studio with a high degree of operational rigor.
    • Strong portfolio of breakthrough creative leading to brand and performance outcomes that demonstrates copywriting and design excellence with a high bar of creativity to win hearts and minds of consumers.
    • Significant experience in real money gaming industry with a focus on digital products. Additional sports marketing or lifestyle experience preferred whether leading creative efforts for a brand, media entity, lifestyle brand, or specific league/team.
    • Experience managing a high volume of creative and campaign types in parallel with emphasis on performance marketing - paid user acquisition, CRM, web conversion optimization, and organic social.
    • Exceptionally collaborative. Must have an ability to work cross-functionally with leadership, brand, creatives, product marketers, content marketers, and campaign managers of all levels.
    • Network of production partners and free lancers to quickly fill ad-hoc needs and provide services not staffed on in-house team (video editing, music, etc.).
    • Passion for sports and/or interactive gaming is a plus.

      Benefits & Perks
      Why you'll love it here:

      • You'll be part of a fast-paced high-energy team aligned with a passion for creativity and sports.
      • We work hard, but we have fun. Otherwise, what's the point?
      • You will have true ownership over your area of responsibility, and your input will be pivotal to the company's success. In turn, you'll have a real impact on people and the sports betting industry.
      • You will have the opportunity to roll up your sleeves and get down into the weeds to build out the future. You will have unlimited scope to grow as the business scales, developing your career and building a team along the way.
      • We're proud that we have a diverse team, are family-friendly, and have a flexible work environment with our HQ based in Florida, and a growing team internationally.

        Other benefits:

        • Competitive pay and benefits
        • Flexible vacation allowance
        • Flexible work from home or office hours
        • Startup culture backed by a secure, global brand
        • Opportunity to build products enjoyed by millions as part of a passionate team

Keywords: Soundplate, Austin , Creative Director at Hard Rock (US), Executive , Austin, Texas

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