Paid Media Marketing Manager
Company: ePac Flexible Packaging
Location: Austin
Posted on: March 17, 2023
Job Description:
-ePac Flexible Packaging is a global company focused on helping
brands large and small compete and grow with great packaging.
Technology driven and with a network of 24 locally-based
manufacturing plants serving the communities in which they are
located, ePac connects them all together with ePacONE (One Network
Everywhere), forming the world's largest interconnected packaging
company. ePac customers work with a sustainability-focused
supplier, - enjoy great customer service, fast time to market, and
the ability to order to demand while reducing inventory cost and
obsolescence. Established in 2016, ePac today serves thousands of
customers of all sizes while employing over 600 employees across
the globe. -SUMMARY OF POSITION -ePac Marketing is an internal
marketing agency supporting ePac's extensive business operations
across the globe. The Paid Media Marketing Manager/ Specialist is
responsible for planning, managing and executing metric driven
digital marketing activities designed to grow ePac's brand presence
and increase sales. It is both a strategic and - hands-on role
responsible for collaborating with our global and regional
marketing teams, and suppliers to lead, plan and implement
campaigns for the company's paid digital channels. The Paid Media
Marketing Manager/ Specialist will be responsible for one or more
of the following areas: SEM, Paid Search, Paid Social Media,
retargeting, and ad development.
-ESSENTIAL FUNCTIONS AND RESPONSIBILITIES -
Build ad campaigns in platforms
including Google search and display, Bing search, Facebook/IG,
Linkedin, and othersCollaborate with data analysts to ensure ad
traffic conversions and user behaviors are accurately tracked in
Google Analytics, dashboards, and Salesforce CRMContinually
optimize ad campaigns to ensure peak performance towards goalsTrack
campaign performance and projections and report data to
stakeholdersCollaborate with teammates to assess campaign
effectiveness and propose alternative approaches, as
necessaryIdentify and recommend opportunities to improve campaign
performance through new targeting, segmentation, platform updates,
and ad formatsActively coordinate with SEO efforts (keyword, image
optimization, etc.) in order to share knowledge and support each
other's efforts -Maintain partnerships with media agencies and
vendorsManages processes and/or staff, as assignedSupports ePac
domestic and international offices as requiredWorks
cross-functionally to achieve marketing objectives, in particular
with salesOther marketing-related tasks as neededNON-ESSENTIAL
FUNCTIONS AND RESPONSIBILITIES
Assists with trade show
participationMay be asked to present ePac at various customer and
industry eventsOther projects, as assignedJOB KNOWLEDGE, SKILLS &
ABILITIES
Strong computer skills along with
hands-on knowledge of digital marketing tools and
platforms.Extensive knowledge and experience with -
Google Search AdsGoogle Display
NetworkFacebook and Instagram AdsLinkedin AdsGoogle AnalyticsPaid
retargeting platforms such as Outbrain or Taboola -Experience with
6th Sense a plusLinkedIn Sales Insights is a plusExperience with
SalesForce.com, Google Data Studio / PowerBI is a plusKnowledge of
SEO/SEM and analytic reporting/interpretation.Ability to work in a
fast-paced environment and adapt to changing workload and
schedules.Strong consulting skills, including the ability to lead
and influence others and work effectively with internal clients,
vendors, management, and team membersAbility to work individually
and collaboratively with others on projects. Demonstrate a
consultative approach in guiding discussions related to digital
marketing strategyExcellent communicator, easily adaptable,
exceptionally organized, have strong presentation skills and have
the ability to manage competing prioritiesSolid project management
skills, editing skills, customer service, ability to multi-task and
strong attention to detailEXPERIENCE AND EDUCATION
Bachelor's degree in marketing or
equivalent work experience.At least 5 years working in the digital
marketing field, including SEO / SEM / Paid Search/ Paid
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Keywords: ePac Flexible Packaging, Austin , Paid Media Marketing Manager, Executive , Austin, Texas
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