AustinRecruiter Since 2001
the smart solution for Austin jobs

Paid Media Marketing Manager

Company: ePac Flexible Packaging
Location: Austin
Posted on: March 17, 2023

Job Description:

-ePac Flexible Packaging is a global company focused on helping brands large and small compete and grow with great packaging. Technology driven and with a network of 24 locally-based manufacturing plants serving the communities in which they are located, ePac connects them all together with ePacONE (One Network Everywhere), forming the world's largest interconnected packaging company. ePac customers work with a sustainability-focused supplier, - enjoy great customer service, fast time to market, and the ability to order to demand while reducing inventory cost and obsolescence. Established in 2016, ePac today serves thousands of customers of all sizes while employing over 600 employees across the globe. -SUMMARY OF POSITION -ePac Marketing is an internal marketing agency supporting ePac's extensive business operations across the globe. The Paid Media Marketing Manager/ Specialist is responsible for planning, managing and executing metric driven digital marketing activities designed to grow ePac's brand presence and increase sales. It is both a strategic and - hands-on role responsible for collaborating with our global and regional marketing teams, and suppliers to lead, plan and implement campaigns for the company's paid digital channels. The Paid Media Marketing Manager/ Specialist will be responsible for one or more of the following areas: SEM, Paid Search, Paid Social Media, retargeting, and ad development.


Build ad campaigns in platforms including Google search and display, Bing search, Facebook/IG, Linkedin, and othersCollaborate with data analysts to ensure ad traffic conversions and user behaviors are accurately tracked in Google Analytics, dashboards, and Salesforce CRMContinually optimize ad campaigns to ensure peak performance towards goalsTrack campaign performance and projections and report data to stakeholdersCollaborate with teammates to assess campaign effectiveness and propose alternative approaches, as necessaryIdentify and recommend opportunities to improve campaign performance through new targeting, segmentation, platform updates, and ad formatsActively coordinate with SEO efforts (keyword, image optimization, etc.) in order to share knowledge and support each other's efforts -Maintain partnerships with media agencies and vendorsManages processes and/or staff, as assignedSupports ePac domestic and international offices as requiredWorks cross-functionally to achieve marketing objectives, in particular with salesOther marketing-related tasks as neededNON-ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Assists with trade show participationMay be asked to present ePac at various customer and industry eventsOther projects, as assignedJOB KNOWLEDGE, SKILLS & ABILITIES
Strong computer skills along with hands-on knowledge of digital marketing tools and platforms.Extensive knowledge and experience with -
Google Search AdsGoogle Display NetworkFacebook and Instagram AdsLinkedin AdsGoogle AnalyticsPaid retargeting platforms such as Outbrain or Taboola -Experience with 6th Sense a plusLinkedIn Sales Insights is a plusExperience with, Google Data Studio / PowerBI is a plusKnowledge of SEO/SEM and analytic reporting/interpretation.Ability to work in a fast-paced environment and adapt to changing workload and schedules.Strong consulting skills, including the ability to lead and influence others and work effectively with internal clients, vendors, management, and team membersAbility to work individually and collaboratively with others on projects. Demonstrate a consultative approach in guiding discussions related to digital marketing strategyExcellent communicator, easily adaptable, exceptionally organized, have strong presentation skills and have the ability to manage competing prioritiesSolid project management skills, editing skills, customer service, ability to multi-task and strong attention to detailEXPERIENCE AND EDUCATION
Bachelor's degree in marketing or equivalent work experience.At least 5 years working in the digital marketing field, including SEO / SEM / Paid Search/ Paid SocialPowered by JazzHR

Keywords: ePac Flexible Packaging, Austin , Paid Media Marketing Manager, Executive , Austin, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Austin RSS job feeds