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Manager - Media Relations, Department of Pediatrics, Dell Medical School

Company: University of Texas at Austin
Location: Austin
Posted on: January 27, 2023

Job Description:

Job Posting Title:Manager - Media Relations, Department of Pediatrics, Dell Medical School----Hiring Department:Department of Pediatrics----Position Open To:All Applicants----Weekly Scheduled Hours:40----FLSA Status:Exempt----Earliest Start Date:Immediately----Position Duration:Expected to Continue Until Sep 30, 2023----Location:UT MAIN CAMPUS----Job Details:General NotesThis is a grant funded limited position expected to end 09/30/2023, with the opportunity for renewal based on available funding and work performance. This position requires gaining a broad view of the pediatric mental health issues and access challenges currently facing children and emergency care systems. This work is performed as part of a team consisting of the EMS for Children Innovation and Improvement Center's Quality Improvement Collaboratives team as well as other EIIC core staff to ensure an integrated and efficient approach to achieving the project's mission. Out of state travel may be required 1-2x/year for conferences or meetings.PurposeThis position will serve as media and communications strategist/manager for the Pediatric Mental Health Care Access (PMHCA) programs and ishoused within the Emergency Medical Services for Children (EMSC) Innovation and Improvement Center (EIIC). The media relations manager is tasked with creating, maintaining, and managing strategies and plans crossing multiple platforms with the goal of bridging gaps in emergency care for pediatric mental health emergencies. The manager will also create and manage communication strategies that foster partnerships with HRSA's PMHCA programs across the country, specifically targeting EDs and the expansion of telehealth and teleconsultation.ResponsibilitiesStrategy and Production

  • Lead the creation and implementation of a strategic media communication plan in support of the Pediatric Mental Health Care Access grantees.
  • Strategically identify, establish, and grow new digital and social media communications channels across multiple platforms while leveraging existing channels to broadly disseminate project messages and resources.
  • Research, write, edit and disseminate a range of products including press releases, blog posts, social media messaging and other media content aligned with the EMSC and EIIC brand and messages.
  • Create compelling story ideas and narratives; produce content for both external and internal channels; write copy and social media posts; and, manage all on behalf of the project team.
  • Receive feedback and scientific information from health professionals and distill it into digestible content for health professional use.
  • Produce or assist in the production of visually engaging multimedia content including infographics, podcasts, videos, slideshows and other media, as needed.
  • Maintain team media calendar and implement communication cascades for media announcements, public events, etc.
  • Personify a team player who works within a paradigm of willingness to take responsibility for an overallproject even when aspects of project success require contribution from other stakeholders.Networking and Collaboration
    • Work as part of a larger team consisting of the EIIC Quality Improvement (QI) Collaboratives team members as well as other EIIC core staff to ensure an integrated approach to communicating and disseminating project efforts.
    • Proactively cultivate and strengthen strategic relationships with project stakeholders, QI collaborative participants and health professionals; Respond to their interests and leverage media opportunities on their behalf.
    • Work closely with other EIIC Communication team members to ensure a consistent narrative and develop/expand creative content (e.g. digital newsroom), with a particular focus on videography and social media, to ensure seamlessly integrated external communications.
    • Manage and grow database of relevant contacts, including journalists, potential distribution partners and leaders from influential media outlets.Organizational Support and Resource
      • Provide all communications and media management in support of the PMHCA project mission of improving access to mental health care services for children.
      • Consistently demonstrate excellent verbal and written communication skills to provide clear and concise messaging using digital journalism (ex: websites, email messaging, social media, infographics, videos, podcasts) related to health care topics targeting clinicians, scientists/researchers and the lay public.
      • Activate and leverage EIIC Communications teams in response to timely news and in support of project initiatives.Success Tracking, Measurement and Reporting
        • Actively monitor, track and report to the team and EIIC leadership on a range of success metrics with specific focus on grant and EIIC defined metrics.
        • Define and reach individual clear goals for media success, including news coverage related to the PMHCA project.
        • Utilize website and social media analytics (Google analytics) to evaluate access and dissemination of project resources.
        • Manage media calendar.
        • Leverage media listening/monitoring tools to identify and respond to relevant trending topics.Other duties as assigned.Required QualificationsRelevant experience typically exhibited by a Bachelor's degree with major coursework in journalism, marketing, communications or related field, and at least four (4) years of experience as a writer, editor or reporter. Alternatively, a master's degree in a similar field and two (2) years of relevant work experience. Strategic thinker and storyteller with proven success working in fast-paced, rapidly growing organization with diverse and multiple stakeholders. Proven experience distilling complex subjects (e.g. research or science topics) and writing clear/compelling news stories and successfully placing them in regional/national media. Ability to use a full range of story-telling methods (written text, photography, videography/video editing, etc.) to advance communications goals and support creative storytelling. Demonstrated experience in developing communications and media strategies and using multiple communication channels. Demonstrated ability to work remotely and autonomously while also functioning within a larger team. The Dell Medical School is especially interested in qualified candidates who can contribute to diversity and excellence within the learning health system. At the Dell Medical School we strive to create a vital, inclusive health ecosystem. To ensure alignment, we follow these fundamental values: Relevant education and experience may be substituted as appropriate.Preferred QualificationsUndergraduate degree in journalism, marketing, communications or related field. Experienced problem solver who is comfortable working as part of an integrated communication team, leveraging social media and multimedia storytelling platforms, creating partnerships to maximize news distribution, and using media relations distribution tools to measure success. Prior experience working in the areas of pediatrics, emergency medicine, public health, mental health, or healthcare administration preferred. Advanced skills in Microsoft Office; survey tools and design including Qualtrics and REDCap; Zoom; and, website and email communications are also preferred.Salary Range$70,000 + depending on qualificationsWorking Conditions
          • May work around standard office conditions.
          • Repetitive use of a keyboard at a workstation.
          • Use of manual dexterity.Required Materials
            • Resume/CV
            • 3 work references with their contact information; at least one reference should be from a supervisor
            • Letter of interestImportantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.----Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.----Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.----Background Checks:A criminal history background check will be required for finalist(s) under consideration for this position.----Equal Opportunity Employer:The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.----Pay Transparency:The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.----Employment Eligibility Verification:If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.----E-Verify:The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
              • E-Verify Poster (English) [PDF]
              • E-Verify Poster (Spanish) [PDF]
              • Right To Work Poster (English) [PDF]
              • Right To Work Poster (Spanish) [PDF]----Compliance:Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

Keywords: University of Texas at Austin, Austin , Manager - Media Relations, Department of Pediatrics, Dell Medical School, Executive , Austin, Texas

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