Manager - Media Relations, Department of Pediatrics, Dell Medical School
Company: University of Texas at Austin
Location: Austin
Posted on: January 27, 2023
Job Description:
Job Posting Title:Manager - Media Relations, Department of
Pediatrics, Dell Medical School----Hiring Department:Department of
Pediatrics----Position Open To:All Applicants----Weekly Scheduled
Hours:40----FLSA Status:Exempt----Earliest Start
Date:Immediately----Position Duration:Expected to Continue Until
Sep 30, 2023----Location:UT MAIN CAMPUS----Job Details:General
NotesThis is a grant funded limited position expected to end
09/30/2023, with the opportunity for renewal based on available
funding and work performance. This position requires gaining a
broad view of the pediatric mental health issues and access
challenges currently facing children and emergency care systems.
This work is performed as part of a team consisting of the EMS for
Children Innovation and Improvement Center's Quality Improvement
Collaboratives team as well as other EIIC core staff to ensure an
integrated and efficient approach to achieving the project's
mission. Out of state travel may be required 1-2x/year for
conferences or meetings.PurposeThis position will serve as media
and communications strategist/manager for the Pediatric Mental
Health Care Access (PMHCA) programs and ishoused within the
Emergency Medical Services for Children (EMSC) Innovation and
Improvement Center (EIIC). The media relations manager is tasked
with creating, maintaining, and managing strategies and plans
crossing multiple platforms with the goal of bridging gaps in
emergency care for pediatric mental health emergencies. The manager
will also create and manage communication strategies that foster
partnerships with HRSA's PMHCA programs across the country,
specifically targeting EDs and the expansion of telehealth and
teleconsultation.ResponsibilitiesStrategy and Production
- Lead the creation and implementation of a strategic media
communication plan in support of the Pediatric Mental Health Care
Access grantees.
- Strategically identify, establish, and grow new digital and
social media communications channels across multiple platforms
while leveraging existing channels to broadly disseminate project
messages and resources.
- Research, write, edit and disseminate a range of products
including press releases, blog posts, social media messaging and
other media content aligned with the EMSC and EIIC brand and
messages.
- Create compelling story ideas and narratives; produce content
for both external and internal channels; write copy and social
media posts; and, manage all on behalf of the project team.
- Receive feedback and scientific information from health
professionals and distill it into digestible content for health
professional use.
- Produce or assist in the production of visually engaging
multimedia content including infographics, podcasts, videos,
slideshows and other media, as needed.
- Maintain team media calendar and implement communication
cascades for media announcements, public events, etc.
- Personify a team player who works within a paradigm of
willingness to take responsibility for an overallproject even when
aspects of project success require contribution from other
stakeholders.Networking and Collaboration
- Work as part of a larger team consisting of the EIIC Quality
Improvement (QI) Collaboratives team members as well as other EIIC
core staff to ensure an integrated approach to communicating and
disseminating project efforts.
- Proactively cultivate and strengthen strategic relationships
with project stakeholders, QI collaborative participants and health
professionals; Respond to their interests and leverage media
opportunities on their behalf.
- Work closely with other EIIC Communication team members to
ensure a consistent narrative and develop/expand creative content
(e.g. digital newsroom), with a particular focus on videography and
social media, to ensure seamlessly integrated external
communications.
- Manage and grow database of relevant contacts, including
journalists, potential distribution partners and leaders from
influential media outlets.Organizational Support and Resource
- Provide all communications and media management in support of
the PMHCA project mission of improving access to mental health care
services for children.
- Consistently demonstrate excellent verbal and written
communication skills to provide clear and concise messaging using
digital journalism (ex: websites, email messaging, social media,
infographics, videos, podcasts) related to health care topics
targeting clinicians, scientists/researchers and the lay
public.
- Activate and leverage EIIC Communications teams in response to
timely news and in support of project initiatives.Success Tracking,
Measurement and Reporting
- Actively monitor, track and report to the team and EIIC
leadership on a range of success metrics with specific focus on
grant and EIIC defined metrics.
- Define and reach individual clear goals for media success,
including news coverage related to the PMHCA project.
- Utilize website and social media analytics (Google analytics)
to evaluate access and dissemination of project resources.
- Manage media calendar.
- Leverage media listening/monitoring tools to identify and
respond to relevant trending topics.Other duties as
assigned.Required QualificationsRelevant experience typically
exhibited by a Bachelor's degree with major coursework in
journalism, marketing, communications or related field, and at
least four (4) years of experience as a writer, editor or reporter.
Alternatively, a master's degree in a similar field and two (2)
years of relevant work experience. Strategic thinker and
storyteller with proven success working in fast-paced, rapidly
growing organization with diverse and multiple stakeholders. Proven
experience distilling complex subjects (e.g. research or science
topics) and writing clear/compelling news stories and successfully
placing them in regional/national media. Ability to use a full
range of story-telling methods (written text, photography,
videography/video editing, etc.) to advance communications goals
and support creative storytelling. Demonstrated experience in
developing communications and media strategies and using multiple
communication channels. Demonstrated ability to work remotely and
autonomously while also functioning within a larger team. The Dell
Medical School is especially interested in qualified candidates who
can contribute to diversity and excellence within the learning
health system. At the Dell Medical School we strive to create a
vital, inclusive health ecosystem. To ensure alignment, we follow
these fundamental values: https://dellmed.utexas.edu/culture.
Relevant education and experience may be substituted as
appropriate.Preferred QualificationsUndergraduate degree in
journalism, marketing, communications or related field. Experienced
problem solver who is comfortable working as part of an integrated
communication team, leveraging social media and multimedia
storytelling platforms, creating partnerships to maximize news
distribution, and using media relations distribution tools to
measure success. Prior experience working in the areas of
pediatrics, emergency medicine, public health, mental health, or
healthcare administration preferred. Advanced skills in Microsoft
Office; survey tools and design including Qualtrics and REDCap;
Zoom; and, website and email communications are also
preferred.Salary Range$70,000 + depending on qualificationsWorking
Conditions
- May work around standard office conditions.
- Repetitive use of a keyboard at a workstation.
- Use of manual dexterity.Required Materials
- Resume/CV
- 3 work references with their contact information; at least one
reference should be from a supervisor
- Letter of interestImportantfor applicants who are NOT current
university employees or contingent workers:You will be prompted to
submit your resume the first time you apply, then you will be
provided an option to upload a new Resume for subsequent
applications. Any additional Required Materials (letter of
interest, references, etc.) will be uploaded in the Application
Questions section; you will be able to multi-select additional
files. Before submitting your online job application, ensure
thatALLRequired Materials have been uploaded. Once your job
application has been submitted, you cannot make changes.Important
for Current university employees and contingent workers:As a
current university employee or contingent worker, you MUST apply
within Workday by searching for Find UT Jobs. If you are a current
University employee, log-in to Workday, navigate to your Worker
Profile, click the Career link in the left hand navigation menu and
then update the sections in your Professional Profile before you
apply. This information will be pulled in to your application. The
application is one page and you will be prompted to upload your
resume. In addition, you must respond to the application
questionspresented to upload any additional Required Materials
(letter of interest, references, etc.) that were noted
above.----Employment Eligibility:Regular staff who have been
employed in their current position for the last six continuous
months are eligible for openings being recruited for through
University-Wide or Open Recruiting, to include both promotional
opportunities and lateral transfers. Staff who are
promotion/transfer eligible may apply for positions without
supervisor approval.----Retirement Plan Eligibility:The retirement
plan for this position is Teacher Retirement System of Texas (TRS),
subject to the position being at least 20 hours per week and at
least 135 days in length.----Background Checks:A criminal history
background check will be required for finalist(s) under
consideration for this position.----Equal Opportunity Employer:The
University of Texas at Austin, as an equal opportunity/affirmative
action employer,complies with all applicable federal and state laws
regarding nondiscrimination and affirmative action. The University
is committed to a policy of equal opportunity for all persons and
does not discriminate on the basis of race, color, national origin,
age, marital status, sex, sexual orientation, gender identity,
gender expression, disability, religion, or veteran status in
employment, educational programs and activities, and
admissions.----Pay Transparency:The University of Texas at Austin
will not discharge or in any other manner discriminate against
employees or applicants because they have inquired about,
discussed, or disclosed their own pay or the pay of another
employee or applicant. However, employees who have access to the
compensation information of other employees or applicants as a part
of their essential job functions cannot disclose the pay of other
employees or applicants to individuals who do not otherwise have
access to compensation information, unless the disclosure is (a) in
response to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information.----Employment
Eligibility Verification:If hired, you will be required to complete
the federal Employment Eligibility Verification I-9 form. You will
be required to present acceptable and original documents to prove
your identity and authorization to work in the United States.
Documents need to be presented no later than the third day of
employment. Failure to do so will result in loss of employment at
the university.----E-Verify:The University of Texas at Austin use
E-Verify to check the work authorization of all new hires effective
May 2015. The university's company ID number for purposes of
E-Verify is 854197. For more information about E-Verify, please see
the following:
- E-Verify Poster (English) [PDF]
- E-Verify Poster (Spanish) [PDF]
- Right To Work Poster (English) [PDF]
- Right To Work Poster (Spanish) [PDF]----Compliance:Employees
may be required to report violations of law under Title IX and the
Jeanne Clery Disclosure of Campus Security Policy and Crime
Statistics Act (Clery Act). If this position is identified a Campus
Security Authority (Clery Act), you will be notified and provided
resources for reporting. Responsible employees under Title IX are
defined and outlined in HOP-3031.The Clery Act requires all
prospective employees be notified of the availability of the Annual
Security and Fire Safety report. You may access the most recent
report here or obtain a copy at University Compliance Services,
1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.
Keywords: University of Texas at Austin, Austin , Manager - Media Relations, Department of Pediatrics, Dell Medical School, Executive , Austin, Texas
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