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Marketing Technologies Product Manager

Company: Texas Capital Bank
Location: Austin
Posted on: November 26, 2022

Job Description:

Texas Capital Bank is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big banks at a scale that makes sense for our clients, with highly experienced bankers who truly invest in peoples success today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment investing the time and resources to understand our clients immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital Bank, we do more than build business success. We build long lasting relationships.Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital Bank was recently named the #1 most trusted bank in the country on Newsweeks inaugural list of Americas Most Trusted Companies. For more information about joining our team, please visit us at www.texascapitalbank.com.The Marketing Technologies Product Manager will:

  • Own and maintain current marketing technology with a core focus on content management, marketing automation, campaign performance tracking and advertising platforms
  • Champion new technologies and capabilities to broaden organizations ability to drive conversion, increase operational efficiency and expand visibility into customer engagements
  • Responsible for governing quality of data flowing in and out of systems including CDP, data lake, CRM - collaborates with data engineers, reporting analysts and business stakeholders to monitor and maintain data health and resolve identified issues.
  • Serve as the SME to internal teams on opportunities to capitalize data and technology to fulfill organizational goals
  • Collaborate with marketing and strategy teams to shape the strategy capabilities roadmap
  • Gather, synthesize and articulate business requirements, acting as product owner for multiple platforms and working with technology partners and development teams to deliver enhancements and expand business capabilities
  • Own the documentation of the marketing systems in collaboration with the IT teams and drive the assessment of marketing solutions and the development of the product suite roadmap
  • Lead user acceptance testing with internal stakeholders, prioritizing defects and owning delivery of quality enhancements
  • Partner with vendors and systems integration partners to implement new platforms, manage releases and build connectorsThe duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.
    • BBA required
    • 7 + years digital marketing experience required
    • Financial industry experience preferred
    • Demonstrated ability to manage and build partnerships with technology vendors and SI partners
    • Successful track record of working with various technology solutions and leading tech development projects
    • Basic SQL abilities preferred
    • API management experience preferred
    • Passionate about leveraging technology and data to drive performance
    • Proven understanding of the marketing technology ecosystem (e.g. CDP, CMS, ESP, ad tech, BI) and how it is evolving, with a focus on data and mobile capabilities
    • Experience in strategy development, delivery and change management for releases or new technology rollouts
    • Ability to build and maintain positive working relationships across the organization at all levels Req No.: 2022-8193 Street: 98 San Jacinto Boulevard External Company URL: www.texascapital.com

Keywords: Texas Capital Bank, Austin , Marketing Technologies Product Manager, Executive , Austin, Texas

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