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Campaign Manager - Spatial Biology Segment

Location: Austin
Posted on: November 26, 2022

Job Description:

Job DetailsLevelExperiencedJob LocationAustin, TX - Austin, TXPosition TypeFull TimeEducation LevelBachelor's DegreeTravel PercentageUp to 10%Job ShiftDayJob CategoryMarketingDescriptionBy joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.Position Summary:The Campaign Manager is responsible for creating multi-channel marketing campaigns which are strategically designed to target an audience interested in Bio-Techne products, and associated technical applications. This task will be accomplished through a variety of campaign objectives, including but not limited to, brand awareness, lead gen, event promotion and new product promotion. This position requires execution of marketing tactics that span the customer buying journey including creating awareness, establishing interest, promoting education, driving customers toward a purchase, and ultimately developing brand loyalty. This position works in an agile scrum team format, alongside product management, content development, design, automation, and digital partners who, collectively, bring campaigns to fruition. Key Responsibilities:

  • Design, implement, and deploy multi-channel marketing campaigns that introduce new products, applications, and techniques released by Bio-Techne specific business unit (BU) via the Agile Scrum process.
  • Communicate and collaborate regularly with Global Marketing, Regional Marketing, and Divisional team members while operating as Product Owner in dedicated Scrum team.
    • Work closely with the Product Managers to develop promotional campaigns that support their marketing strategies, which are tied to specific business unit goals.
    • Liaise with the Creative Services team on visual layout of content for marketing collateral.
    • Leverage the Digital Marketing team to ensure visibility and tracking through electronic marketing channels.
    • Align with Regional Marketing teams to ensure campaigns are tailored for local markets (EMEA).
    • Define campaign objectives and success metrics. Measure, monitor, and report on campaign objectives and success metrics during and after campaign launch.
    • Plan and manage marketing campaign budget relating to external advertising channels such as 3rd party vendors and Social Media platforms.
    • Track, manage, and report work across the business through a dedicated marketing work management platform.
    • Facilitate the review and approval process to ensure the correct product positioning is achieved.QualificationsEducation and Experience:
      • Bachelor's degree in Marketing or related fields required.
      • Experience in a life sciences therapeutic or diagnostic company highly preferred.
      • 3-5 years of marketing experience.
      • Experience working with various marketing tools required, including but not limited to:
        • Content Management Systems (CMS), preferably Drupal.
        • Customer Relationship Management (CRM) systems, preferably Salesforce.
        • Email Marketing systems, preferably Marketo.
        • Metrics and data visualization tools, preferably Power BI / Tableau / Domo.
        • SEO tools, preferably Google Analytics.
        • Marketing Work Management systems.
        • Working knowledge of Microsoft Suite.
        • Experience with Agile scrum desired; Certified Scrum Product Owner (CSPO) designation highly desired.Knowledge, Skills and Abilities:
          • Passion for marketing and desire to make an impact within a global life science marketing team.
          • Strong ability to build and deploy strategic multi-channel marketing campaigns with appeal to customers in a scientific field.
          • Bring innovative and creative ideas on how to best reach our targeted audience.
          • Team player with strong interpersonal skills, able to work with multiple stakeholders who are globally dispersed and build good working relationships.
          • Adaptable to change and able to pivot to accommodate changes in the market and business landscape.
          • Comfortable interacting with customers in a scientific laboratory setting, asking probing questions, and connecting the dots to understand customer needs across applications and workflows.
          • Highly organized self-starter with the energy and ability to meet tight deadlines while working on multiple projects simultaneously.
          • Ability to represent the company and indirectly reach customers through strategic Marketing.
          • Excellent presentation skills, experience preparing and delivering talks, and communicating effectively to diverse audiences.Why Join Bio-Techne:
            • We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
            • We invest in our employees' financial futures through 401k matching and an employee stock purchase plan.
            • We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, tuition reimbursement, and more.
            • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
            • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table. Where permitted by applicable law, candidate must have received or be willing to receive an FDA authorized COVID-19 vaccine by date of hire to be considered for this position. Bio-Techne is an E-Verify Employer in the United States.

Keywords: BIO-TECHNE, Austin , Campaign Manager - Spatial Biology Segment, Executive , Austin, Texas

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