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Manager, Conversion Rate Optimization (CRO) - REMOTE (USA)

Company: Merkle - Cardinal Path
Location: Austin
Posted on: November 25, 2022

Job Description:

Company Description
Cardinal Path, part of dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics, and hundreds of others. Cardinal Path's mission is: To know. To Share. To be our partners' competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do.
Job Description
The Manager in our Conversion Rate Optimization (CRO) practice is a senior contact for key clients, and will be responsible for developing strong client relationships and leading the day-to-day work of CRO project teams. Typical CRO projects include, but are not limited to, the design, development, execution, and analysis of A/B tests, multivariate experiments, and personalization activities. In addition to leading project teams toward the successful completion of agreed--upon deliverables, the Manager will assist senior leadership in identifying and pursuing incremental growth opportunities with clients. The ideal candidate enjoys mentoring individual contributors, partnering with clients to drive quantifiable success, and proactively identifying opportunities to deepen client relationships.
Client Delivery

  • Ensure the successful completion of agreed-upon project deliverables within statement of work ("SOW") scope, timeline, and budget.
  • Ensure the quality of the project team's work by offering constructive feedback and continually striving to "raise the bar" for Cardinal Path's standard of delivery.
  • Nurture client relationships by acting as a strategic advisor to the client, using a keen understanding of the client's business and objectives.
  • Conduct regular client communication, both in terms of strategic direction as well as tactical updates.
  • Proactively identify potential issues with client satisfaction and work with project team to address them.
  • Act on client satisfaction survey results, ensuring quality improvement plans are developed and executed as needed.
    Practice Development & Mentorship
    • Work with individual contributors within the CRO practice to help them improve their subject matter expertise, client management skills, and generally professional development.
    • Work across practice areas within Cardinal Path to ensure CRO is well-understood across the organization and brought into as many client engagements as possible.
    • Identify and execute against opportunities to improve our service delivery in terms of quality, efficiency, and profitability.
      Business Development
      • Assist with Identify and cultivate new business opportunities, primarily by exceeding client expectations with project delivery.
      • Participate as needed in new business pitches.
      • Apply subject matter expertise to assist business development team with scoping and pricing estimates for new projects.
      • Assist with construction of proposals and SOWs.
        Thought Leadership & Knowledge Sharing
        • Author blog posts and contribute to thought leadership assets such as white papers, webinars, etc.
        • Assist marketing with the preparation of client case studies.
        • Present at conferences, webinars, and other events.
        • Conduct training (both of client teams and internal staff).
          • 2 - 4+ years working in the field of digital optimization; working in a client results service organization, such as an analytics agency or a media agency, is preferred
          • 2 - 4+ years hands-on experience with optimization platforms such as Google Optimize, Adobe Target, and Optimizely
          • Minimum of 2 years of recent hands-on experience in web analytics platforms such as Google Analytics and/or Adobe Analytics
          • Significant experience in designing and planning A/B tests and multivariate experiments (estimating sample sizes, test durations, quantity of variants, etc.)
          • Experience in deploying experiments via optimization platforms such as the ones mentioned above
          • Experience analyzing the results of experiments, both at the aggregate level and at the audience segment level
          • Experience in communicating the results of experiments to stakeholders, particularly in a way that motivates clients to take recommended actions.
          • Fluency with basic concepts of digital user experience (UX)
          • Experience managing individual contributors, particularly in helping team members grow their skill sets and develop in their careers
          • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
          • Exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager)
          • Strong Excel and PowerPoint skills
          • Bachelor's degree, advanced degree preferred
          • Exposure to project management skills, business process redesign principles, tools and techniques is a plus
            Additional Information
            We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client's bottom line.
            Cardinal Path is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
            The anticipated salary range for this position is $105,000-$115,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit
            About Dentsu International
            Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
            Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
            Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
            We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
            Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Keywords: Merkle - Cardinal Path, Austin , Manager, Conversion Rate Optimization (CRO) - REMOTE (USA), Executive , Austin, Texas

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