Experiential Marketing Manager
Company: Curative, Inc
Posted on: November 25, 2022
Curative is searching for an exceptional Experiential Marketing
Manager to help create and execute delightful in-person member
experiences. This role will support and own areas of the
experiential marketing strategy for the organization and will act
as the champion for the brand. The role requires to work
collaboratively across multiple stakeholder groups, including
marketing leadership, partner organizations and agencies to design
the strategic experiential marketing initiatives as well as
developing specific product programs including (but not limited to)
participation in conferences/expos, on-ground activations, member
events, experiential as part of integrated marketing campaigns. The
position will help identify unique opportunities to deliver against
business objectives while carefully tracking budgets and results.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop creative ideas for experiences based on marketing strategy,
messaging and program objectives.
Collaborate with creative, content and technical teams/contractors
to deliver the highest quality experiences.
Drive the development of complex creative ideas, respond to a range
of briefs and manage multi-stakeholder objectives across larger
more integrated projects where it pertains to experiential
Scope and manage production partners and agencies, ensuring
proposals are feasible.
Responsible for driving objectives, managing stakeholders and
deliverables while adhering to the brand vision and guidelines.
Manage and monitor dedicated experiential spend, optimize results
with clear ROI reporting.
Manage internal stakeholder objectives and external production
partners in a highly communicative and effective way.
Function as a thought leader with significant knowledge of all
aspects of experiential marketing including cutting edge techniques
to engage and excite the consumer.
Work closely with all marketing stakeholders to develop briefs and
creative tactics/executions that meet the brand's marketing
Collaborate with peer groups across functions - social media,
broker/employee and member marketing, email, and comms and public
relations - to build relationships and execute experiential
Ensure activation plans, execution timelines, and deliverables are
clear, remain on-track and align with the business goals.
Oversee marketing requests in response to on-going needs of the
business, which may include emails to drive referrals, pilot tests
of new products or services and retention programs.
Keep a consistent pulse on the cultural landscape - what is new and
next - and actively explore how we can carve out white space for
Support the execution of any relevant brand partnerships to
increase brand awareness and reinforce marketing objectives.
REQUIRED EXPERIENCE/SKILLS To be successful in this role an
individual must be able to perform the duties listed below which
represent the knowledge, skill, and/or ability required. Bachelor's
degree in marketing, communications, psychology, business, or
At least four years of experience in creating and executing live
activations, events, physical installations, product experiences
while operating in a marketing focused team and environment.
Understanding or willingness to learn the healthcare industry.
Ability to build and manage successful relationships with internal
and external stakeholders including agencies and production
Superb leadership, communication, and collaboration abilities.
Exceptional analytical and problem-solving skills.
Strong time management and organizational abilities.
Confidence and desire to create new relationships quickly.
Strong computer skills: Google Suite, Asana, and Slack.
Experience in healthcare is a major plus, but not required.
Travel up to 20% About Us Co-founded by CEO Fred Turner and powered
by a team of world-leading doctors, scientists, engineers, and
health industry experts, Curative responded in March 2020 to the
urgent need for COVID-19 testing, ultimately developing a network
of thousands of testing sites across over 40 states and three
CLIA-certified, high-complexity laboratories. As a result, Curative
and its managed medical entities provided over 30 million COVID-19
tests and over 2 million COVID-19 vaccines. Curative's
patient-facing services, healthcare facilities, integrated supply
chain, and labs are part of a large platform we've built from the
ground up that has allowed us to grow quickly and more efficiently
than other healthcare companies. As a result, we were one of the
first companies to respond to the pandemic providing COVID-19
testing at scale across the United States. We are now implementing
a new model of comprehensive healthcare delivery focused on the
whole person's well-being: providing expanded healthcare and
wellness services while also streamlining access to preventative
care. We are setting out to change healthcare in the United States
and fundamentally re-designing the way that patients interact with
their healthcare and health insurance. By building a connected
platform for managing the health of our patients, we believe that
we can deliver a better healthcare experience at a lower cost and
with better outcomes so that our patients can focus on getting and
staying well. Our model delivers healthcare by investing in patient
preventive health from the start, reducing the barriers to entry to
traditionally complex care networks and eliminating the concern of
unexpected medical bills. Curative will launch its first
members-only healthcare offering in Austin, January 2023. For more
details on Curative and to stay tuned on what's ahead, please visit
curative.com and follow on Facebook, Instagram, and Twitter.
Curative does not accept unsolicited agency resumes. Please do not
forward resumes to our career page, any Curative employee(s) or any
Curative location. Curative is not responsible for any third-party
or recruiter fees related to unsolicited resumes.
Keywords: Curative, Inc, Austin , Experiential Marketing Manager, Executive , Austin, Texas
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