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Senior Director, PR, Influencer, and Sports Marketing

Company: Tonal
Location: Austin
Posted on: September 24, 2022

Job Description:

Senior Director, PR, Influencer, and Sports Marketing Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We've united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging. - With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest. Overview Tonal is looking for an experienced senior communications leader to accelerate brand awareness, drive purchase consideration and solidify brand love. A master at balancing data and insights with creative power, the Senior Director of PR, Influencer, and Sports Marketing will identify outlets, influencers, and athletes with credible and engaged target audiences in order to build increased awareness and equity in Tonal. Through strategic messaging and defined briefs, you'll leverage partners to address purchase barriers and increase product education while differentiating Tonal from top competitors and communicating top value propositions. You and your team partner closely with the broader marketing team on campaigns and assets intended to increase purchase consideration and conversions as a result of earned and paid influencer and athlete programming. Leading a small and nimble team, the ideal candidate will possess proven experience setting a vision, creating a comprehensive communication strategy, executing with excellence, and leaning on data to foster an environment of continuous improvement. This role reports to our Head of Brand Marketing and is based out of any of our hub cities (San Francisco, Los Angeles, Austin, New York, Toronto). We are also open to considering remote candidates. What You Will Do

  • Oversee the PR, Influencer and Sports Marketing function while leading strategic direction in close alignment with the executive team to drive business goals
  • Maintain an always-on PR strategy crossing consumer, tech, corporate, and financial verticals that results in industry-leading coverage
  • Work closely with the executive team to align corporate communications, investor relations, and PR narratives
  • Prepare and media train executives for PR interviews, internal communication, and public appearances, ensuring a consistent organizational message that's true to the Tonal brand -
  • Manage PR agency by providing timely business and product updates and seeing strategy through execution
  • Leverage athletes, influencers, coaches, members, and advisory board to create a robust bench of Tonal ambassadors who can help amplify the brand among consumers
  • Sustain a reviews program with top publications in the consumer, lifestyle, and technology space
  • Anticipate and proactively address opportunities and PR threatsWho You Are
    • 10+ years of experience in communications, with substantial time leading external Communications strategies
    • Leadership and experience influencing executive-level employees
    • Experience and relationships built across the culture and tech media landscapes
    • Natural storyteller with high empathy and intellectual curiosity
    • Passion for creativity and culture
    • Experience working with cross-functional teams, former Influencer or Sports campaign management exposure is a plus
    • Start-up or tech experience is a plus
    • Experience working with cross-functional teams, former Influencers, or Sports campaign management exposure
    • Start-up or tech experience
    • Fitness/Health experience At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don't just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We're dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we're looking for (even if you don't check every single box), send us your application. We would love to hear from you! Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com . All requests will be addressed and responded to in accordance with Tonal's Accessibility Policy and local legislation.

Keywords: Tonal, Austin , Senior Director, PR, Influencer, and Sports Marketing, Executive , Austin, Texas

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