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Global Alliances Marketing Manager

Company: Premier Group Recruitment
Location: Austin
Posted on: August 7, 2022

Job Description:

The Opportunity
Our client is an innovative, data-driven cybersecurity solutions provider that leverages machine learning to help organizations of all sizes and sectors.
Following a recent round of investment, the organization are expanding their US operations significantly and are looking to appoint an experienced Global Alliances Marketing Manager to assist in the development and execution of partner marketing programs with the businesses most strategic partners.
Please note that whilst the prefered location for this role would be in Austin, TX on a hybrid model, we are able to consider a fully remote employee elsewhere in the US.
Responsibilities will include:
The successful applicant will report to the Chief Growth Officer, and play a critical role in defining and leading the partner co-marketing strategy and execution aligned to wider organizations ecosystem and alliance partners.
As the Global Alliance Marketing Manager, you will work closely with your assigned partners to create and deliver global integrated marketing plans that retain and grow existing clients while influencing revenue growth. You will develop a deep understanding of your assigned partner's initiatives, and act as their primary contact worldwide.

  • Onboard new partners by executing and improving upon partner playbook.
  • Manage relationships with Partner marketing team at all levels to ensure planning and successful execution of joint programs.
  • Create joint coordinated marketing plans with assigned partners aligned to approved initiatives, including marketing activities such as virtual and live events, press releases, blog posts, webinars, asset development and paid media.
  • Extend marketing programs to relevant partner engagements to further reach, communicate value proposition and expand thought leadership authority.
  • Collaborate across the organization to facilitate and implement marketing strategy.
  • Lead regular cadence meetings with partners and internal teams.
  • Track and report success metrics for each program including value for marketing spend, pipeline impact, etc.
  • Develop comprehensive marketing plans with strategic partners. Incorporate specific geography plans into the overall strategic partner marketing plan for specific alliance partners.
  • Work with partners across the alliance ecosystem such to strengthen the value proposition to customers, create broader market awareness and generate new business opportunities with and through current partners.
  • Define and execute diverse marketing plans to create and accelerate pipeline, build executive relationships, and impact revenue growth by collaborating with partners, sales, marketing and product teams.
  • Build and maintain ongoing relationships with key partner stakeholders and marketing counterparts at partner organizations.
  • Align all partner marketing activities to support individual partner goals and objectives as well as the organization's ecosystem vision.
  • Help evangelize the Partner ecosystem through regular internal cross-functional socialization of partners, partner go-to-market messaging and partner solutions.
  • Develop and deliver innovative marketing programs to meet and exceed growth targets
  • Create, execute, monitor, report, and follow up on programs to generate a targeted number of leads and inquiries.
  • Manage measurement of program impact through reporting, evaluating event and campaign ROI, and presenting recommendations for improvement.
  • Assist with preparing budgets and monitoring finances, including requests, invoicing and reporting.
    About You:
    To be successful in this role, you'll need to demonstrate success in achieving impact through marketing activities, in either a previous marketing, partner or alliance marketing centric role.
    • Strong executive presence, communication, and presentation skills with the ability to influence senior level partners and colleagues at all organizational levels.
    • Proven experience in a B2B marketing role (enterprise software, SaaS), planning and coordinating marketing campaigns.
    • Strong project management skills and the ability to find clarity in ambiguous environments to accomplish tasks.
    • Strong program management skills, ability to manage multiple marketing plans simultaneously, while keeping to timelines.
    • Self-motivated, able to work autonomously and proactively communicate across teams, both internally and externally.
    • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals.
    • Excellent interpersonal skills, both in person and virtually.
    • Prior experience with budget management and KPI reporting.
    • Experience managing partner events (collaborating with agencies or internal teams).

      What's on Offer:
      If you are interested in shaping a huge market which is facing unprecedented growth and are looking for a high paced environment with a reward centric culture and incentives, please apply for immediate consideration.
      You can expect a competitive base salary, performance bonuses, stellar benefits (including 25 days PTO, flexible working, Comprehensive medical, dental and vision plus EQUITY) and significant career development opportunities.

Keywords: Premier Group Recruitment, Austin , Global Alliances Marketing Manager, Executive , Austin, Texas

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