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Field Marketing Manager

Company: AG Foundry
Location: Austin
Posted on: August 7, 2022

Job Description:

Our client, a rapidly growing legal tech company is looking for a Field Marketing Manager to join their North America team! The Field Marketing Manager will partner with Sales and Marketing to bring market strategy to life through account based and integrated demand generation event marketing to drive brand excellence, customer engagement, and revenue opportunities in North America Sales territories.
Compensation: 110-130k + 10% bonus & equity
Job Responsibilities:

  • Support 1-3 Sales territories and collaborate with Sales Leadership to develop a regional field marketing strategy and prioritize investments based on expected ROI
  • Execute all event tasks including but not limited to: budget & vendor management, meeting all deadlines, creating logistics materials, communicating to all relevant stakeholders, inventory management & shipping, etc
  • Manage event outreach including social media, emails, and internal communications ensuring events are integrated thoughtfully into marketing messaging and broader marketing campaigns
  • Collaborate with marketing and sales team members to create and gain alignment for go-to-market (GTM) plans with a focus on physical and digital events in alignment with strategic product mandates and sales directives
  • Measure the impact of field marketing activities through lead generation and conversion, customer growth, retention and financial outcomes, and communicate these impacts within the organization
  • Analyze event ROI to measure performance, identify areas of ongoing improvement, and guide decisions on event investment
  • Collaborate with various internal teams for event planning and post event reporting
    Qualifications:
    • 5+ years experience in marketing B2B technology and/or SaaS solutions
    • Bachelor's degree
    • Proven success managing events ranging from 20 - 500 attendees
    • Strong written and verbal communication skills with ability to write internal communications, email marketing, and social media content
    • Experience using marketing automation technology, social media platforms, and CRM - preferably Pardot and Salesforce
    • Measure, analyze, and report on ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration
    • Confident, creative, self-motivated, and driven. Excellent project management capability and able to execute on time and within budget
    • Critical thinker, data driven with an analytical mindset and excellent decision making skills
    • Extremely well organized, able to drive multiple projects in parallel, balancing critical, strategic and creative thinking with quick tactical execution in a high-pressure environment
    • Ability to lift 35-50lbs without assistance and stand for extended periods of time
      Perks:
      • Open, inclusive, and fun environment
      • Benefits, including medical, dental and vision insurance, as well as 401(k)
      • Competitive salary plus RSUs
      • Flexible PTO
      • Opportunity to be a part of a company that is revolutionizing the legal industry
      • Growth opportunities throughout the company

Keywords: AG Foundry, Austin , Field Marketing Manager, Executive , Austin, Texas

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