Customer Marketing Manager

Company: Meltwater Americas
Location: Austin
Posted on: August 6, 2022

Job Description:

Meltwater is looking for a skilled, full-time Customer Marketing Manager who will be responsible for managing customer marketing initiatives across the Americas and Canadian market. This person will play an integral role in developing and executing customer marketing strategies that drive product engagement and business revenue. As a key member of the marketing team, you will be responsible for all outgoing customer communication and develop a promotional calendar as well as nurturing flows to positively impact churn. We are looking for a data driven Customer Marketing Manager with creative marketing and communication skills to take our customer marketing to the next level.Your area of responsibility includes: Collaborate with Sales, Account and Product Managers to maintain a customer lifecycle strategy focused on success, retention, and growth.Develop a customer segmentation approach for the Americas database to ensure customer driven communications.Create tailored communications across new and existing channels like email, website, case studies, blog, webinars, etc. that encourage customer retention and expansion.Own the email marketing and marketing automation for all customer marketing activities, including a tailored customer nurturing strategy for several segments, product releases, monthly newsletters, promotional campaigns and general communications.Develop a customer centric event strategy and work with the local team on the execution of Business Breakfasts, conferences, summits, trade shows, digital events & lunches.Work closely with the Customer Experience team to leverage our client-facing Meltwater education services. What You'll BringCompleted studies in the field of, or with focus on, Marketing, PR, Media/Communication Sciences, Digital Media, Sales or related fields of study3+ years of professional experience in MarketingExperience in Email Marketing and Automation SoftwareStrong understanding of the B2B Customer Life CycleStrong writer and content creatorStrong understanding of Marketing Data & AnalyticsInitiative, reliability and team spirit as well as a good sense of humor and creativityWhat We Will Give You- An exciting position with a steep learning curve and great opportunities for career advancement- An attractive salary with bonus opportunities and equity program- Short decision-making processes and an agile team in an international company- Space for your ideas and responsibility for your own projects from day 1- Further education through coaching- Flat hierarchies and strong corporate culture- Corporate events, snacks, fruit, drinks

Keywords: Meltwater Americas, Austin , Customer Marketing Manager, Executive , Austin, Texas