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Growth Marketing Manager [Remote]

Company: Context Travel
Location: Austin
Posted on: May 15, 2022

Job Description:

Job Description

Context Travel is a long standing tour company and B Corp, backed by a growth equity, that is changing the game when it comes to new customer acquisition in the travel space. Functioning like high-growth start-up we are seeking a Growth Marketing Manager to own acquisition strategy across all paid channels.

Since 2003 we have run immersive walking tours led by scholars in 70+ cities around the globe. In 2020, we launched Context Learning-- daily, online seminars presented by our same network of scholars. Now, a rapidly growing business line in it's own right, our digital product allows our marketing strategy to function more like an e-commerce business than a traditional travel business with daily opportunities to engage people who are curious about the world.

We are seeking a Growth Marketing Manager to oversee the strategy, expansion of all paid digital channels (particularly Facebook Ads) and help us continue to scale a new kind of travel industry acquisition funnel. This person will be identifying and testing into new growth opportunities online-and off. Working closely with senior leadership, and reporting directly to the Director of Marketing, the Growth Marketing Manager will be pivotal in surfacing insights that impact company-wide strategy.

What You'll Do

  • Own growth marketing channel strategy, budget deployment and campaign execution
  • Lead efforts to discover the next big user acquisition strategy/channel by evaluating and testing currently untapped opportunities
  • Lead analysis and thinking on global and audience expansion opportunities
  • Collaborate with cross functional teams, including Retention Marketing, Product, Programming, Teach, and Insights
  • Oversee digital marketing strategy, budget deployment, and optimization across Facebook and Google Ads
  • Work closely with exec teams to surface data-backed growth opportunities that impact company strategy

    Who You Are
    • 5+ years of experience in growth marketing for a digital, tech, or travel company
    • You have owned growth marketing channels and driven demonstrable results, owning and achieving ambitious KPI goals
    • You have a passion for learning and travel and our able to speak directly to the value of our product'
    • You are fluent in Google Ads, and Facebook Ads-- you like rolling up your sleeves and building in-platform
    • You're comfortable developing marketing strategies using both quantitative and qualitative insights
    • You are a highly self-sufficient with a good eye for design, copy, and psychology that speaks to new customers

      In exchange, we are thrilled to offer:
      • A supportive, mission-oriented work environment with colleagues who care
      • Unlimited access to online seminars and in-person tours
      • Annual learning stipend to pursue personal and professional interests
      • A competitive salary with 401K (+ match), health & dental insurance
      • Tech stipend
      • Unlimited PTO (with encouraged minimums and parental leave)
      • A remote-first work policy
      • An annual company retreat to connect with international colleagues (past locations include Lisbon, Barcelona, the Poconos [arguably the best one], and New York City)
      • An unparalleled opportunity to think creatively and directly shape the roadmap of our company

        About Context


        Context Travel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let us know.

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Keywords: Context Travel, Austin , Growth Marketing Manager [Remote], Executive , Austin, Texas

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