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Senior Marketing Manager - B2C (Recruitment)

Company: Indeed Flex
Location: Austin
Posted on: May 15, 2022

Job Description:

We are Indeed Flex. Simply put, we help people get jobs. We provide job seekers control, ownership, and choice and we're revolutionizing the job market in the process. And right now, we're hiring!

Who is Indeed Flex?
No, we're not Indeed. We're Indeed Flex. What's the difference you ask? Basically everything.
Think of us as the matchmaker for employees and employers. We're an on-demand marketplace helping Job Seekers and Employers have 100% control and choice over shifts worked in real-time, through a platform that we've created. We want to enable Job Seekers to control their schedule completely by choosing the shifts they want to work and when they want to work them. Then on the other side, our platform enables Employers to book reliable, rated, and verified staff immediately. We know, revolutionary right?!

Main Purpose
Reporting to the CMO, you'll lead the US marketing team and be responsible for setting our marketing plans, managing and growing a highly motivated team of 8, rolling up your sleeves to deliver results, and hitting our key growth targets. You'll be instrumental in driving expansion and growth within the US market through marketing and establishing Indeed Flex as a leading brand in the staffing platform space.
We're searching for someone who is always curious to explore new marketing ideas and technology, bold in making impacts with clever brand messaging and tactics but always has the ROI on your mind. You love to understand and speak to the users to make sure the brand and messaging are on point. You lead and motivate teams to be accountable and proud of their work. You push boundaries while having the big pictures on your mind and make data-driven decisions. You can see the business big picture but when needed, you can roll on your sleeves to pick up the work. Marketing to you is more than just 4Ps. Here at Indeed Flex, marketing will help people get jobs. You and the team will help people get jobs.

Responsible for the entire worker acquisition funnel from advertising, and promotions to communications
Manage candidate attractions like consumer marketing, from audience research, targeting, and brand marketing to direct response campaigns
Manage high-volume recruitment campaigns for multiple roles and sectors across the United States
Manage and organize recruitment marketing channels and activities and ensure all channels are considered and utilized including above-the-line channels job boards, digital channels, referral, and local marketing
Be creative, discover new strategies and channels on how Indeed Flex can attract suitable job, seekers
Accountable for overall job seeker marketing budget and cost per hire
Discover promotional opportunities and design seasonal incentives or ad hoc bonus schemes
Measure everything you do - measure campaign ROI, funnel drop-offs and discover optimization opportunities. Able to carry out A/B tests and measure the impact
Research and understand worker persona and labor market insights for each sector and design channel planning and strategies accordingly
Oversee a team of five to deliver on job board, above-the-line marketing (OOH, radio), local marketing, promotions, and other job seeker acquisition channels
Work with the CRM team in job seeker lifecycle CRM
Improve funnel conversion continuously and identify areas of improvement with job seeker team and product team

Qualifications & Skills
Manage a team of five, including recruitment marketing specialists and media planners
Extensive experience in working with multiple clients on cross-region volume recruitment marketing campaigns, preferably from a recruitment process outsourcing (RPO) background. Consumer marketing (B2C) experience is welcome
Experience in managing multi-million dollar marketing budgets is a must
Proven records of successfully integrated volume recruitment (1000+) in a short period of time
Experience in marketing budget planning and media buying (managing agencies)
Analytical and data-driven. Able to discover optimization opportunities independently and action findings for future activities
A curious mind - proven examples of audience profiling and adapting marketing strategy accordingly
Creativity in designing engaging messaging, smart employer branding, and relevant incentives
Demonstrated examples in improving CAC (Cost per acquired customer) and funnel optimization
Experience in building complex audience segments for engagement and remarketing, based on user behaviors and attributes
Understanding of digital advertising including Google Adwords, Facebook, Instagram, etc.
Have a strong understanding of user experience as well as finding new ways to reduce sign-up friction

Seasonal volume recruitment experience
Example of creative recruitment marketing strategy
Experience in recruitment in industrial and warehousing, facilities management, industrial and warehousing, and healthcare sectors

$110,000 - $130,000 base + bonus
Medical, Dental, Vision, and 401K
Access to all Company & Employee Benefits
25 days PTO (prorated) + Birthday Day Off
8 Public Holidays
Laptop + WFH equipment
Amazing company culture
This role will require 2-3 days in the office per week. Please only apply if you are willing to commit to this.
Regular team-building events

You'll fit right in at Indeed Flex if:
You've got some serious grit - we won't beat about the bush, this is no sunshine and daisies type of workplace, but we love that and if you do too, this is your place
You don't mind doing the work, whatever it is - you know and can see the impact potential at the end and you're in it for the long haul
Data is your heart and soul - you know you need it to drive you in the right direction
You're proactive and always willing to learn
You're a go-getter who loves a start-up / upscale environment - you know what we're about and you want to be a part of it

One final thing:
We welcome all people from diverse backgrounds with open arms, no matter your race, age, sexual orientation, disability, gender, religion--- you get the picture. We value you for you. Simply, because a better world is an inclusive world. If you do need us to make any amendments at all for you though during the interview or any part of our hiring process, just let us know.

Where legally permitted, Indeed Flex requires all individuals attending or working out of Indeed Flex offices or visiting Indeed Flex clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed Flex office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed Flex will consider requests for a reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.

Keywords: Indeed Flex, Austin , Senior Marketing Manager - B2C (Recruitment), Executive , Austin, Texas

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