Sr. Content Marketing Manager - Remote
Company: ContractRecruiter.com
Location: Austin
Posted on: May 14, 2022
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Job Description:
Around since 1994, Arise Virtual Solutions Inc. has created a
disruptive technology platform that connects the world's biggest
brands with the largest network of gig-economy Service Partners in
the BPO industry. Owned by Warburg Pincus, one of the world's
largest Private Equity Firms, Arise is the work-from-home pioneer
and now the CX Transformation trailblazer. We are changing the way
the world WORKS with every major brand that we support. Come be a
part of the revolution as a regular-full-time employee of Arise
Virtual Solutions Our Core Values: Relentlessly Pursue Excellence
Empower People & Partners Make a Difference No Boundaries Embrace
Possibilities Arise is seeking a Sr. Content Marketing Manager that
is dynamic, creative, and a proven leader in Content Marketing. You
will report to the VP of Service Partner Marketing, helping
conceptualize, plan and write imaginative content designed to
engage and attract potential Service Partners to the Arise
platform. This role requires a leader that can develop deep
insights into Service Partner needs and motivations and then craft
blogs, infographics and articles that will grow organic traffic and
drive high conversion rates. You will be responsible for developing
and executing a customer engagement strategy across social media
platforms, and on our websites, through exceptional storytelling.
Most importantly you are responsible for driving growth of organic
profiles, those driven through direct, referred and search engine
traffic to our web properties. Responsibilities Develop and own
insightful persona-based profiles of Service Partners by
demographic and skillset that will inform and shape all future
content. Build a content architecture for each persona type that
maps their needs, challenges and pain points across their customer
journey from awareness to consideration and decision. This content
architecture will be the roadmap for content development to drive
more engagement and higher conversion rates among potential Service
Partners. Write, proof and publish 3-5 content pieces per week
adhering to the content architecture to drive organic traffic,
engagement with content assets and registration on the Arise
platform. Act as the primary editor on all communications to be
published across website, social, blog posts, video content,
content downloads/offers ensuring the grammatical and factual
accuracy. Monitor industry for trends and the competitive
landscape. Document insights into our customers' purchasing
decisions and recommend strategic themes and communications based
on findings. Manage daily Twitter and LinkedIn posts; implement
strategy provided by social media agency; monitor influencers,
competitors, and influencers' handles; increase followers year over
year. Translate the overall brands' identities, messaging and
business priorities into social media execution. Deliver
quantifiable leads driven through social media and organic website
strategies, engagement, audience growth and awareness. Establish
and track KPIs to understand what is performing, what is not and
provide recommendations for adapting strategy. Promote specific to
Client opportunities by working with key stakeholders to develop
content specific to that program or promotion. Qualifications:
Bachelor's degree in Marketing, Communications, Journalism or
Business required 6 years conceiving, writing and proofing blogs,
articles, social media posts and digital marketing content with a
business to consumer (B2C) focus preferred. Proven experience
creating and managing content marketing strategies targeted
consumer demographics across all B2C channels Advanced knowledge of
social media tools such as Facebook Business Manager, Google
Analytics, Social Bakers, BuzzSomo, etc. Possess digital design and
video editing capabilities. Able to effectively manage resources
and collaborate with a broad cross-functional team of leaders with
challenging schedules. Strong project and time management skills
ensuring projects are followed through to completion. Must have
superb attention to detail and ability to think outside the box to
create solutions for a wide array of challenges. Highly creative,
but backed with strong analytical, problem-solving skills;
metric-driven Strong written and oral communication skills with a
sharp eye for copywriting. Must work well under pressure and be
able to manage simultaneous projects. Working understanding of
principals of SEO. Ability and willingness to roll one's sleeves up
and get work done, as well as identify resources and delegate
efficiently Competitive Compensation And Benefits, Which Include
Joining a diverse group of awesome individuals Making a Difference
every day 70% of your Health/ Dental/ Vision/ Flex Spending
Benefits paid by Arise 401k - 40% match starting on day 1 Tuition
Reimbursement of $4,000 each year Generous PTO Plan starting from
day 1 9 holidays and 1 Diversity Day Maternity & Paternity Paid
Leave Life and Disability Insurance 100% paid by Arise Work hard
AND have FUN We play a lot at Arise. When smart creative and
passionate people get together, the results are astounding and the
opportunities limitless Achieve your potential at Arise. Diversity
creates a healthier atmosphere: equal opportunity employer M/F/D/V
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Keywords: ContractRecruiter.com, Austin , Sr. Content Marketing Manager - Remote, Executive , Austin, Texas
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