Sr. Content Marketing Manager - Remote

Company: ContractRecruiter.com
Location: Austin
Posted on: May 14, 2022

Job Description:

Around since 1994, Arise Virtual Solutions Inc. has created a disruptive technology platform that connects the world's biggest brands with the largest network of gig-economy Service Partners in the BPO industry. Owned by Warburg Pincus, one of the world's largest Private Equity Firms, Arise is the work-from-home pioneer and now the CX Transformation trailblazer. We are changing the way the world WORKS with every major brand that we support. Come be a part of the revolution as a regular-full-time employee of Arise Virtual Solutions Our Core Values: Relentlessly Pursue Excellence Empower People & Partners Make a Difference No Boundaries Embrace Possibilities Arise is seeking a Sr. Content Marketing Manager that is dynamic, creative, and a proven leader in Content Marketing. You will report to the VP of Service Partner Marketing, helping conceptualize, plan and write imaginative content designed to engage and attract potential Service Partners to the Arise platform. This role requires a leader that can develop deep insights into Service Partner needs and motivations and then craft blogs, infographics and articles that will grow organic traffic and drive high conversion rates. You will be responsible for developing and executing a customer engagement strategy across social media platforms, and on our websites, through exceptional storytelling. Most importantly you are responsible for driving growth of organic profiles, those driven through direct, referred and search engine traffic to our web properties. Responsibilities Develop and own insightful persona-based profiles of Service Partners by demographic and skillset that will inform and shape all future content. Build a content architecture for each persona type that maps their needs, challenges and pain points across their customer journey from awareness to consideration and decision. This content architecture will be the roadmap for content development to drive more engagement and higher conversion rates among potential Service Partners. Write, proof and publish 3-5 content pieces per week adhering to the content architecture to drive organic traffic, engagement with content assets and registration on the Arise platform. Act as the primary editor on all communications to be published across website, social, blog posts, video content, content downloads/offers ensuring the grammatical and factual accuracy. Monitor industry for trends and the competitive landscape. Document insights into our customers' purchasing decisions and recommend strategic themes and communications based on findings. Manage daily Twitter and LinkedIn posts; implement strategy provided by social media agency; monitor influencers, competitors, and influencers' handles; increase followers year over year. Translate the overall brands' identities, messaging and business priorities into social media execution. Deliver quantifiable leads driven through social media and organic website strategies, engagement, audience growth and awareness. Establish and track KPIs to understand what is performing, what is not and provide recommendations for adapting strategy. Promote specific to Client opportunities by working with key stakeholders to develop content specific to that program or promotion. Qualifications: Bachelor's degree in Marketing, Communications, Journalism or Business required 6 years conceiving, writing and proofing blogs, articles, social media posts and digital marketing content with a business to consumer (B2C) focus preferred. Proven experience creating and managing content marketing strategies targeted consumer demographics across all B2C channels Advanced knowledge of social media tools such as Facebook Business Manager, Google Analytics, Social Bakers, BuzzSomo, etc. Possess digital design and video editing capabilities. Able to effectively manage resources and collaborate with a broad cross-functional team of leaders with challenging schedules. Strong project and time management skills ensuring projects are followed through to completion. Must have superb attention to detail and ability to think outside the box to create solutions for a wide array of challenges. Highly creative, but backed with strong analytical, problem-solving skills; metric-driven Strong written and oral communication skills with a sharp eye for copywriting. Must work well under pressure and be able to manage simultaneous projects. Working understanding of principals of SEO. Ability and willingness to roll one's sleeves up and get work done, as well as identify resources and delegate efficiently Competitive Compensation And Benefits, Which Include Joining a diverse group of awesome individuals Making a Difference every day 70% of your Health/ Dental/ Vision/ Flex Spending Benefits paid by Arise 401k - 40% match starting on day 1 Tuition Reimbursement of $4,000 each year Generous PTO Plan starting from day 1 9 holidays and 1 Diversity Day Maternity & Paternity Paid Leave Life and Disability Insurance 100% paid by Arise Work hard AND have FUN We play a lot at Arise. When smart creative and passionate people get together, the results are astounding and the opportunities limitless Achieve your potential at Arise. Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V Powered by JazzHR bQMSLhA0uV

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