Director of Communications
Company: KIPP Texas Public Schools
Posted on: January 16, 2022
KIPP Texas Public Schools is a network of 59 public charter,
open-enrollment, pre-k-12 schools educating nearly 34,000 students
across Austin, Dallas-Ft. Worth, Houston, and San Antonio. Together
with families and communities, our mission is to create joyful,
academically excellent schools that prepare students with the
skills and confidence to pursue the paths they choose -college,
career, and beyond-so they can lead fulfilling lives and build a
more just world.
Founded in Houston in 1994, and operating as KIPP Texas since 2018,
our commitment to diversity, equity, inclusion, and antiracism in
our classrooms, in our offices, and in the communities we serve is
unwavering. We are looking to hire a diverse team of dynamic,
collaborative, and dedicated individuals with an unyielding belief
that every child will succeed. Join our Team and Family and
champion equity, chase excellence, persist with purpose, bring joy,
and help us rise together.
KIPP Texas is part of the national KIPP network of 255
college-preparatory public charter schools in 20 states and the
District of Columbia. Nationwide, KIPP students complete four-year
college at a rate of 36 percent, comparable to the national average
for all students and approximately three times higher than the
average of students from low-income communities.
You can see all our job opportunities at
The Director of Communications will steward KIPP's brand locally
and nationally by spearheading KIPP's internal and external
communications strategy. S/he/They will manage a team charged with
distributing routine and critical information with key stakeholders
served by the organization, including staff, parents and
S/he/They will serve as a support spokesperson for the organization
for regional and national media outlets in 4 regions where KIPP
operates schools, oversee KIPP's owned media channels-the website,
publications, social media accounts, crisis communications,
programming for signature and secondary events, forthcoming
intranet, earned media strategy-PR and media relations, KIPP's
internal communications and family communications strategy, donor
stewardship, and organizational messaging. Under their leadership,
and in partnership with the Enrollment, Advocacy, and Marketing
teams, KIPP will continue to elevate and increase brand awareness
of its high-performing public charter schools, student success, and
commitment to the mission to a right for education for everyone.
S/he/They will coach and develop a team of direct reports to
achieve results in their respective functional areas.
This work will take place across all four of the KIPP Texas
regions: Austin, Dallas/Fort Worth, Houston, and San Antonio.
Responsibilities Develop and oversee external communications, which
includes but is not limited to: Organize the KIPP story: Create a
comprehensive messaging document that organizes all organization
priorities, attributes, and initiatives into defining messages.
Manage PR and media relations across all KIPP regions and
nationally, oversee and manage partnerships with PR firms, and
serve as the liaison for KIPP's blog sponsorships and partnerships,
meeting the outlined brand recognition through positive media
coverage by securing no fewer than 108 positive news (2 per region
per month plus 12 state-wide).
Represent KIPP in regional media opportunities, manage regional
media events, and craft documents (press releases, media alerts,
etc) for external distribution
Expand the KIPP audience and engage in comprehensive outreach
strategies to press and partners across Texas.
Develop KIPP storytellers: Focus internal communications on key
messages and increase opportunities and incentives for staff,
students, and families to engage with key messages.
New region entry: Develop and implement strategic plans,
communications, resources, and media relations tactics to help
generate leads and increase brand awareness and recognition when
KIPP enters a new region.
Work closely with KIPP's Regional Superintendents to develop and
execute regional strategic media and public engagement plans that
are aligned with organizational priorities
Social Media: Serve as an advisor and editor of content, strategy,
and planning across KIPP's national and regional social media
channels, meeting outlined social media engagement goals and
metrics. Serve as a thought partner on content, strategy, and
planning KIPP's "national" channels (Facebook, Twitter, Instagram)
and regional channels (Facebook). Partner with KIPP's Digital
Storyteller in monitoring and respond daily to messages, comments,
and notifications for all of KIPP's national social media accounts.
Support the Digital Storyteller in providing campus-level
resources, training, and best practices for managing campus social
Develop publications (as needed) that help to steward persistence
and brand awareness at KIPP
Update and manage KIPP's crisis communications protocols &
resources: Update the crisis communications strategic plan,
resources, and resource portal for KIPP campuses.
Serve as the Marketing, Communications, Advocacy, & Enrollment team
liaison for KIPP's student safety and crisis communications by
playing a key role in the development of staff and parent
communications, resources and training.
Promote KIPP leaders and programs as subject matter experts on key
initiatives and objectives.
Play a key role in leveraging national media to drive broad public
understanding of KIPP's mission and impact and supported key
organizational goals Partner with members of the Advancement/
Government Relations team to amplify voices from KIPP's network of
parents and staff
Collaborate with your peers, KIPP's Creative Director, Managing
Director of Enrollment, and Deputy Chief of Advocacy on cross
Work with the Director of Marketing to develop copy for marketing
materials Thought partner with the Director of Marketing and
Creative Services Manager to ensure the website is reflective of
the latest editorial content (ongoing), allows for campuses to
personalize their pages, and integrates a blog and newsroom,
implements learnings, content changes, and external and internal
Develop and manage extensive communications strategic plans to
support enrollment and recruitment efforts
Develop and oversee internal communications, which includes but is
not limited to: Serve as editor and content advisor for internal
communications at KIPP Public Schools in partnership with, and by
advising, your direct reports, to ensure internal communications at
KIPP is timely, consistent, and rooted in a scalable and
sustainable strategic framework as KIPP's employee population
continues to grow.
Intranet: Support with the development, implementation and
management of KIPP's intranet site that should be the go-to source
for all communications.
KIPP's Blog: KIPP generates owned blog content 2-3/week to help
share news, announcements, and information with our key
Staff Communications: Develop and distribute all-staff emails from
the voice of the CEO and help lead two all-staff calls annually,
develop a robust internal communications strategy to build
affiliation and pride among staff while consistently informing them
of important information and context.
Event Programming: Support and manage your team to develop
best-in-class programming, remarks and speeches, and memorable
event experiences for KIPP's Team & Family. Develop scripts,
programming, oversee training and prep and help manage logistics
and the run-of-show management for KIPP's signature and secondary
Family Communications: Support the management and oversight of
national, regional, and campus-based family communications at KIPP,
providing resources, guidance, and training to ensure families
receive effective, timely and clear communications.
School Messenger: Advising and training campuses on best practices
and communications norms, sending centralized district-wide
messages to families
Education: Bachelor's degree required, master's degree in
applicable field preferred Experience: 5+ years of full-time
professional experience required; 2+ years of full-time people
The persistence and grit of being a self-starter and problem solver
who takes the lead, navigates challenges deftly, and can adjust an
approach based on cultural environment and results to make a
The ability to work independently, in a remote environment, where
your co-workers and peers are spread out across the state of
A competency and familiarity of using various forms of current and
new technology (including collaboration platforms, video platforms,
etc.) to support and enhance communication across dispersed teams
and to deliver key messages in creative ways to different
Skilled writer in both English and Spanish (preferred) with
attention to detail and experience in writing internal and external
communications, messaging, and leveraging communications to build
Evidence of high-level organizational and analytical skills, and
ability to manage and coordinate multiple projects and tasks
Social media fluency
A comfort level with uncertainty and find enjoyment in the process
of continuous learning, experimentation, iteration, and
A philosophy of best practices AND adjusting to an ever-changing
environment and diverse audiences;
An entrepreneurial spirit and commitment to finding new voices and
Cultural competency allowing the ability to relate to and
communicate with staff and parents from diverse cultural, language,
religious, and socio-economic backgrounds;
Strong work ethic coupled with critical thinking skills and an
enthusiastic and passionate approach to the work;
Personnel management experience, including team building
Ability to occasionally travel to Austin, Dallas/Fort Worth,
Houston, and/or San Antonio;
Bachelors or graduate degree in English, journalism, marketing,
communications, digital communications, or a closely related field;
or equivalent experience.
Compensation And Benefits
In addition to a competitive salary scale, a part of KIPP Texas'
competitive benefits options, KIPP offers all employees an $0 HMO
plan for the employee only. In addition to our $0 plan, KIPP
provides a $600 employer contribution towards a Health Savings
Account and a variety of other supplemental benefits such as
Dental, Vision, Short and Long-Term Disability, Pet Insurance,
Keywords: KIPP Texas Public Schools, Austin , Director of Communications, Executive , Austin, Texas
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