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Social Media Manager

Company: GSD&M
Location: Austin
Posted on: November 22, 2021

Job Description:


Minimum Qualifications

  • 1-3 years of experience and/or internships
  • Fluent across a variety of social channels as an active and passionate participant
  • Proficient writing and communication skills

    External Description

    Social Media Managers are responsible for implementing a brand's social media strategy with supervision. The Social Media Manager works across the fundamentals of social media to support the social team including monitoring trends and competitive activity, scheduling content and community management. The Social Media Manager also supports the broader Consumer Engagement Group in pursuing First Only solutions.

    Responsibilities and Essential Duties

    • Assist in development and implementation of ongoing social editorial/content calendar
    • Schedule/post content to a variety of social channels both natively and via social media management tool
    • Assist in development and maintenance of social brand guidelines and social voice
    • Provide ongoing community management including day-to-day social engagement and UGC management
    • Monitor client brand pages for inappropriate content and to ensure alignment with established community guidelines
    • Look for opportunities to proactively engage with brand-relevant conversations (including UGC, influencers, trending moments, etc.)
    • Monitor competitive activity and develop brand competitive social audits
    • Monitor social trends to inform social content and engagement opportunities
    • Leverage a variety of social media tools and data to optimize content and community efforts
    • Assist in development and review of regular analytics/reporting (in collaboration with analyst)
    • Develop POVs on a range of social topics as needed
    • Provide ongoing maintenance of social team resources (cultural calendar, social specs, best practices)

Keywords: GSD&M, Austin , Social Media Manager, Executive , Austin, Texas

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